The Smartest Amazon Seller

SmartScout
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Sep 24, 2024 • 27min

EPISODE 276 - Maximizing E-commerce Potential with Blaine Davis of Marketplace Pros

Blaine Davis shares his remarkable journey, mirroring Scott's own path, from early days of reselling to venturing into private labels and ultimately offering industry-leading services.   Blaine's transition from managing an independent tool truck business online to becoming an Amazon powerhouse is a testament to his entrepreneurial spirit and adaptability. Discover how he navigated the ever-evolving landscape of Amazon and balanced reselling established brands with launching private labels.   Gain valuable insights into the future of e-commerce and the growing importance of collaborative partnerships. Blaine's perspective is invaluable as brands increasingly recognize the need for strong partnerships beyond transactional relationships.   Discover Blaine's challenges and the strategic pivots that led to Marketplace Pros's success. Learn how he adapted to changing market dynamics and transformed his business to offer a comprehensive suite of services.   Episode Notes:   00:15 - Blaine Davis Introduction   02:20 - Getting to Know Blaine   04:12 - Exclusive Partnerships   05:35 - Private Label vs. Reselling   07:40 - Knowing Your Keywords   08:30 - The Automotive Niche   10:50 - Getting Heavy on the SKU   11:40 - Competition and Market Dynamics   16:00 - Launching New Products   16:30 - Fees and Amazon Policies   18:30 - Challenges In Doing Pivots/Transitions   20:35 - What Excites Blaine About the Marketplace?   22:15 - The Rise of New Marketplaces   LinkedIn: https://www.linkedin.com/in/blainejdavis/ X: @blainedavis Website: blainedavis.net Email: blaine@marketplacepros.com   Related Post: How Product Research Can Upscale Private Label Sellers’ Businesses
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Sep 18, 2024 • 34min

EPISODE 275 - Advanced Strategies for Amazon Reimbursement with Yoni Mazor

Are you leaving money on the table when it comes to Amazon reimbursements? Join us for an in-depth discussion with Yoni Mazor, the CGO of Getida and a seasoned expert who has been navigating the complexities of Amazon seller reimbursements since 2015. In this episode, we'll dive into the essential strategies and industry insights you need to maximize your returns. We'll discuss the evolving landscape of Amazon reimbursement services, including the critical changes to Amazon's upcoming reimbursement policies. Yoni will share proven tactics for ensuring you're not leaving money on the table. Don't miss out on this invaluable advice that could significantly impact your bottom line. Tune in to learn how top sellers efficiently audit tens of billions in transactions and why private equity-backed solutions are setting new standards in transparency and compliance. Episode Notes: 00:30 - Yoni Mazor Introduction   02:21 - Getida’s History   07:55 - Scaling Challenges and Innovations   11:35 - Patent Innovation and Document Handling   12:35 - Recent Changes in Amazon’s Policies   17:35 - Logic Behind Amazon Timeframes   21:45 - Leaving Money on the Table   23:45 - The Inconsistencies in Amazon   26:20 - Advertising Click Fraud   28:50 - Getida’s Future LinkedIn: linkedin.com/in/yoni-mazor-b204a274 Website: getida.com/   Related Post: What Is an Amazon Returnless Refund?
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Sep 10, 2024 • 26min

EPISODE 274 - From Supplements to Software: The Evolving Strategies of Mike Danford

Mike Danford, Growth Optimizer at Adverio, shares his extensive experience, offering invaluable insights into Amazon's competitive landscape. Discover how Mike transitioned from a small-scale seller to managing large product catalogs efficiently. Learn about the challenges and opportunities he faced along the way, and gain valuable tips on streamlining operations and optimizing product listings. Uncover the power of dynamic pricing strategies and how Mike has used them to maximize profitability. Understand the benefits of adjusting prices in real time based on market trends, competitor activity, and customer demand. Explore the potential of machine learning for predictive analytics in e-commerce. Learn how Mike has leveraged data-driven insights to forecast sales, optimize inventory levels, and identify emerging trends. Whether you're a seasoned Amazon seller or just starting, this episode offers actionable tips and strategies to help you grow your business and achieve long-term success. Episode Notes: 00:55 - Mike Danford Introduction 01:30 - Mike’s Journey 04:05 - From Seller to Agency Founder 06:18 - Managing Large Catalogs 08:30 - Techniques for Optimizing Large Product Ranges 10:10 - Handling C1 and C2 Tier Products 12:10 - Introduction to Dynamic Pricing Tools 15:25 - Charm Pricing and Its Benefits 16:25 - Seller Central Utilities Benefits 18:30 - Custom-Built Tools and Machine Learning 20:35 - Integration of AI and Machine Learning 23:15 - Reflections on Amazon's Future Directions Website: Adverio.io LinkedIn: linkedin.com/in/danfordmike Related Post: How to Use AI for Successful Amazon Selling
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Sep 3, 2024 • 37min

EPISODE 273 - Mastering Data for Amazon Success with Robert Row

Join Scott and Robert Row, Co-Founder at Bispoke, as they dive into the power of data in revolutionizing the Amazon selling business. Robert shares his journey from digital marketing intern to working with top e-commerce brands, and how he leverages data to optimize inventory, advertising strategies, and more. Discover the importance of data-driven decision-making in Amazon selling, how to use Amazon Marketing Cloud (AMC) to gain deeper insights into your customers, best practices for inventory management and supply chain optimization, effective advertising strategies for maximizing your return on investment, and practical tips for sellers of all sizes to leverage data analytics. Don't miss this opportunity to learn from a seasoned expert and discover how data can help you take your Amazon business to the next level. Episode Notes: 00:50 - Robert Row Introduction 02:30 - Background of Robert 05:55 - Robert's Journey from Digital Marketing to E-commerce 07:30 - Inventory Management and Advertising Adjustments 08:35 - Advertising Strategy 09:50 - The Importance of Data 11:05 - Amazon Marketing Cloud (AMC) 15:15 - Using AMC for Audience Management 18:15 - Practical Application of AMC for Improving Ad Efficiency 22:20 - Practical Tools and Solutions 26:10 - Streamlining the Process 27:40 - Importance of Data in Making Informed Decisions 29:35 - Using SmartScout for Market Share 32:15 - What is Bispoke? 33:50 - Lessons Learned from Previous Years Email: Robert@bispoke.io LinkedIn: linkedin.com/in/robert-row-b8006517 Website: https://www.bispoke.io Related Post: Finding Amazon Keyword Trends: Unleash the Power of SmartScout
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Aug 27, 2024 • 28min

EPISODE 272 - Leveraging Google Grants for Amazon Success with Ishan Soni

Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales. Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility. Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales. Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now! Episode Notes: 01:25 - Ishan Soni Introduction 03:20 - Understanding Google Grants Program 04:35 - Establishing a Nonprofit for Amazon Sellers 06:00 - Examples of Nonprofits Created by Various Brands 06:55 - Implementing Google Grants for Amazon Sales 10:00 - Compliances and Guidelines 10:55 - Managing Taxes and Reporting for Nonprofits 13:50 - Granular Execution and Traffic Conversion 17:15 - What is an Advertorial? 19:15 - Leveraging the Nonprofit Setup 21:35 - Tools and Services Offered by Ad Grants Genie 23:20 - Giving Back Through Nonprofit 24:10 - Importance of Building Something Beyond Amazon Website: https://adgrantsgenie.com/ Related Post: The Best Financing Loans for Amazon Sellers
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Aug 20, 2024 • 20min

EPISODE 271 - Scale and Connect at AMZ United 2024

Seasoned Amazon veteran Scott Needham joins forces with the strategic mind of Michael White, Chief Strategy Officer at SmartScout, to discuss the intricacies of scaling your Amazon business. Whether you're just starting out or aiming for the coveted nine-figure sales mark, this episode offers invaluable insights and actionable strategies. Discover why resellers continue to dominate the Amazon marketplace and learn how to navigate the complex world of compliance to protect your business. Plus, get an exclusive sneak peek into the upcoming AMZ United conference, where you can connect with fellow sellers and gain a competitive edge. Don't miss this opportunity to level up your Amazon game! Episode Notes: 00:45 - Michael White Introduction 02:45 - The World of Reselling 04:20 - AMZ United Year 2 05:30 - Remembering Last Year's AMZ United Conference 11:05 - Excitement for This Year's Conference 12:45 - Dealing with Amazon Account Suspension 14:10 - Best Compliance Experts 14:30 - Why Networking is Important Related Post: Amazon Suspension: What Is It and How to Avoid It
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Aug 13, 2024 • 41min

EPISODE 270 - Scaling Your Amazon Business with Pattern’s Logistics

Feeling overwhelmed by Amazon's ever-changing logistics landscape? This episode of The Smartest Amazon Seller cuts through the complexity with expert insights from Rob Hahn, Head of Transportation at Pattern. Rob, with his journey from Amazon intern to robotics mastermind, unveils the secrets to optimized fulfillment and boosted sales conversions. Discover how Pattern navigates FBA fees and complexities, unlocks the power of zone skipping for faster deliveries, and masters Amazon's intricate network. Learn why Pattern's Marketplace Prep Service is a game-changer for sellers and how they streamline your fulfillment process from labeling to delivery. Rob also shares insights on addressing challenges with oversized items, unexpected inventory issues, and the future of FBA policies. Don't miss this episode to gain a competitive edge in the Amazon marketplace. Episode Notes: 00:27 - Rob Hahn Introduction 02:30 - Rob Hahn’s Background 07:40 - Transition to Pattern and the role as COO 09:55 - Differences in Logistics and Transportation in the International Operations 11:00 - Challenges of Selling Across Different Markets and Languages 11:40 - Leveraging Amazon's APIs and Handling Warehouse Management Across Regions 18:32 - Explaining the Roles of Cross-docking and Fulfillment Centers in Amazon's Network 21:35 - Pattern's Initiative in Marketplace Prep Services 26:50 - Pattern’s Latest Facilities 28:30 - Addressing Challenges with Oversized Items 30:38 - Dealing with Discrepancies 32:15 - Chinese Sellers 33:45 - Future of FBA Website: Pattern.com LinkedIn: linkedin.com/in/rob-hahn-12136736 Related Post: Is Amazon FBA Worth It? A Quick Look Into Making Money on Amazon
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Aug 6, 2024 • 42min

EPISODE 269 - Diana Gershman Secrets to Amazon Wholesale Success

Diana Gershman, known as the 'Mary Poppins of Amazon FBA,' has over 15 years of experience in the Amazon selling world. She shares her journey from academia to e-commerce pioneer. Diana discusses the evolution of Amazon FBA, the significance of data-driven decision-making, and effective strategies for successful wholesale. She also dives into her unique experiences as a woman in a male-dominated industry and the importance of networking within the Amazon seller community. Her insights are invaluable for navigating the ever-changing e-commerce landscape.
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Jul 30, 2024 • 48min

EPISODE 268 - From Solo Seller to Big Brand Strategist with Josh Justice

Join host Scott as he chats with Josh Justice, a seasoned Amazon expert who has worked with major brands like Nordic Natural and Lego. Josh shares his 11+ years of experience, from being a solo seller in China to managing multi-million dollar ad budgets and navigating the unique challenges of working with big brands. Discover how to transition from selling your products to working for an agency or in-house at a major brand. Learn the pros and cons of working at different-sized teams, gain insights into how Amazon's biggest brands operate, and uncover strategies for optimizing your Amazon presence, including ads, SEO, and product prioritization. Finally, get an inside look at the challenges and opportunities of remote work in the Amazon space. Whether you're an Amazon agency pro or simply curious about the inner workings of the world's largest online marketplace, this episode is packed with valuable insights and actionable advice. Tune in to learn from one of the best in the business!  00:16 - Josh Justice Introduction 01:45 - Josh’s Background 03:33 - The Agency Landscape and Working for Marketplace Ignition 09:30 - Transition to Working In-House 12:05 - Working with Nordic Naturals 13:40 - The Different Mafia Families of Amazon Selling 15:10 - Initial Thoughts on LEGO as a Dream Brand 17:00 - The Remote Work Considerations and Transition at LEGO 21:13 - LEGO's Amazon Strategy Insights 25:02 - The Importance of SEO 28:30 - LEGO’s View on Ads 30:55 - Dealing with Discontinued Products 33:55 - Infinite Commerce 41:20 - Infinite Commerce Hiring 44:15 - Learning from Other People   LinkedIn: linkedin.com/in/joshua-justice   Related Post: ‍How to Search Amazon Storefronts and Sellers
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Jul 23, 2024 • 49min

EPISODE 267 - Scaling the Amazon Selling Business with Eric Castellano

Scale your Amazon business with insider secrets from e-commerce titan Eric Castellano, who shares his strategies for massive growth in this latest podcast. The episode delves into the scalability potential of growing an Amazon business from $10 million to $100 million in sales. Gain real-world insights and strategies as Eric, a seasoned Amazon seller, shares his experiences and expertise. Get a candid look at the challenges and triumphs of e-commerce entrepreneurship and key takeaways on effectively scaling on the Amazon platform. Learn from Eric's successes and mistakes, and gain valuable tips on optimizing listings, managing finances, and navigating Amazon's ever-changing landscape. Don't miss this opportunity to propel your business to new heights with insights from a true Amazon expert. Episode Notes:   00:09 - Eric Castellano Introduction 03:10 - The Challenges of Running an Amazon Business 06:00 - Amazon's Fee Increases and Impact on Sellers 09:45 - Knowing When to Call It Quits 13:00 - Stories of Significant Losses and Lessons Learned 16:52 - Sourcing Strategies and Inventory Management 18:36 - Coping with Amazon's Technical Mistakes and Oversights 27:20 - Implementing Amazon Clerk 30:15 - The Proper Way to Bundle 34:25 - Eric’s Favorite Category 39:00 - The Eclectic Side of Amazon Business 42:00 - The Future of Brand Direct 43:17 - Eric’s Favorite Place to Find Brands   Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

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