

The Smartest Amazon Seller
SmartScout
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
Episodes
Mentioned books

Jul 23, 2019 • 25min
Episode 8: The Importance of Conversion | Amazon Prime Day and Conversion
In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion rates.
2:50 Scott's secret to Prime Day.
5:35 Conversion
10:21 Tools to measure conversion
14:00 Product image
18:27 The last few things to focus on to increase conversion
https://www.instagram.com/smartestseller/

Jul 16, 2019 • 15min
Episode 7: Reimbursements | How to utilize the reimbursement system
If you aren't already, you need to be using a system to be claiming all of the reimbursements that you're owed. Scott has spent hundreds and hundreds of hours researching and developing software to maximize reimbursements for his business. Listen to this episode to get more information about reimbursements on Amazon.

Jul 9, 2019 • 17min
Episode 6: Two Myths about Amazon Fulfillment
In this episode, Scott discusses a few of the myths surrounding Fulfillment by Amazon along with the goals he has for the podcast in general. He also talks about the excitement that is growing in the space and the developments being made by companies and individuals focusing on FBA.
Instagram: https://www.instagram.com/smartestseller/

Jul 6, 2019 • 18min
Episode 5: How to Use Coupons Effectively on Amazon
In this episode, Scott explains how coupons work as a marketing tool and how they affect purchasing behaviors. How can you make sales from “dead” products? What are some of the mechanics you should take advantage of?
01:57 Coupons as a marketing tool
08:55 Funny mechanics about coupons

Jul 1, 2019 • 19min
Episode 4: Repricing
Discover advanced repricing strategies to increase profitability on Amazon, including insights on pricing models, algorithmic repricing, and dominating the buy box. Learn how adjusting prices strategically can lead to higher sales and profit margins, and explore the competitive landscape on Amazon.

Jun 24, 2019 • 28min
Episode 3: Is it Worth the Risk?
Many Amazon sellers feel like they are controlled by Amazon because of their rules and possible suspension. Things you have been building can be turned into ash overnight, and that is a real risk. Scott talks about the time when he thought it was the end of his business and what he learned from that experience.
01:27 How Amazon controls sellers/ What sellers fear the most
15:04 What to do when you feel like your Amazon business is going to crash
Sponsor link: go.payability.com/numberoneseller

Jun 17, 2019 • 17min
Episode 2: The Success and Failures of Selling on Amazon
Everyone loves getting deals, and if you learn how to use deals as a seller, you will love it even more. What are discoverability, click-through, and conversion? How is your business doing in these areas and how can they be improved?
00:50 Utilizing coupons on Amazon
11:24 How it’s applicable to everything

Jun 17, 2019 • 3min
Intro
Listen in as Scott introduces The Smartest Amazon Seller podcast. He provides a brief overview of his years of experience in the field and explains why YOU need to listen to this podcast.