The Smartest Amazon Seller

In this episode, Scott talks about the things he wishes he knew when he started out in Amazon FBA. No matter how large their business is, even the massive FBA businesses have issues selling on the Amazon marketplace. Amazon isn't a place where you can just set something up, leave it alone, and expect it to sell while you coast. Listen in and learn about some tricks and tips that you can start applying today. https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

In this episode of the Smartest Amazon Seller, Scott interviews Alex representing Payability. They talk about when it is appropriate to take out a loan or an advance, how to work in the ecommerce world with advertising, and financial products for ecommerce based companies. They also discuss the difference between a loan and an advance. Alex - When is it worth the risk of taking an advance or loan? 4:28 - financial products for ecommerce based companies. 9:20 - differences between a loan and an advance 16:43 - Payability’s work 23:17 - Coupon with Payability 32:37 “The shorter that you can create that time of when you made a sale to when you have money in your pocket, the smoothing you can kind of do over the rest of your expenses in your cash flow.”

This episode dives into the benefits of attending conferences and how this can help you sell on Amazon. Meeting and interfacing with other sellers can lead huge growth and connections. The episode also dives into the various conferences that Scott has attended including Amazon hosted conferences. Conferences there lead Scott to insights that give sellers an upper hand. Learning From Others 1:37 Meeting New Sellers 2:37 IRCE 6:12 Amazon Hosted Conferences 8:57

Today's subject is the Marketplace Growth Program / Strategic Account Services. One of the most useful things you can do to with Strategic Account Services is getting into an account that can benefit you and getting introduced to a particular team, which can be done by talking to an account manager. If you haven't heard of or used this before, this can be an amazing way to work with Amazon in very specialized ways. Account managers have a lot of experience and can maneuver through a lot of the issues that can occur when dealing with Amazon. This can even act as an insurance or a buffer for suspensions and other issues as well. https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

Scott's full-time job is developing automation for his company's seller account, so this week he is sharing his insights about this kind of software development. The majority of the ordering processes, profitability analysis, and advertising automation is done by unique software that they have developed. What you want to consider when you hire someone to develop software or start to do it yourself is the API, or the connection point between you and Amazon. This is where you get reports, submit feeds, see your own data, and create FBA shipments. Really understanding the specifics of what is going on will inform a lot of your decisions in the long run. Listen in to this episode to get more information on the tech side of Amazon FBA. https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

What is KEEPA and why would you want to use it? Scott discusses the importance of KEEPA, the database that contains the history of products on the Amazon Marketplace. Using this tool, you can see the story of products, its prices, what happens during certain seasons, and much more. 1:23 What is KEEPA 5:30 History of reviews and analyzing competitors 8:49 Sourcing leads https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

Today's episode features an interview with Michael Erickson Facchin, an expert in advertising, host of the PPC Den Podcast, and the founder of Ad Badger. He has spent years optimizing Google Ads for 10 years and Amazon Ads for 7 years. In this episode, Scott and Michael discuss digital marketing, confirmation-bias in ads, twin-engine strategy, click-through rates, keyword rankings, and much more. Listen in to get advice on how to optimize your products. Scott's info: https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Michael's info: https://www.adbadger.com/aboutus/

Today's subject is liquidating inventory. When making a decision on what to do with products on Amazon if they aren't selling, no matter what you do, action is better than non-action. You really need to answer one question, and that is 'why is this product not selling'? There are 3 reasons for this - discoverability, click-through, and conversion. If people aren't buying, it really comes down to these issues most of the time. Listen in and learn about add ons, coupons, and other methods of liquidation. 6:50 Three reasons why something isn't selling 9:30 Add ons for investigating the product 15:25 Other methods for liquidating https://www.instagram.com/smartestseller/

Is Amazon a fair marketplace? What should you think about as you enter into Q4? In this episode, Scott addresses these two questions. When dealing with Amazon, even hard work and intelligence don't make it a fair marketplace, and sometimes you just need to take advantage of the opportunities you may have and others may not while on the Amazon marketplace. https://www.instagram.com/smartestseller/

What is NARF? Probably the worst acronym ever. However, the North American Remote Fulfillment Program could make a huge difference in your foreign sales. In this episode, Scott gives his opinion and analysis about what this could mean for your business. The reason this program is so great is because Amazon takes control of a lot of the hassle that is usually involved in foreign marketplaces. It gives added benefits of having the prime badge, only costing an average of $3.50 for all of the foreign shipping and handling, and has already been shown to have product sales growth in Canada. Scott has experienced a shift in his international sales perspective from this program alone. 1:00 Instant additional sales 5:06 NARF availability 11:12 Some restrictions with the program https://www.instagram.com/smartestseller/