The Smartest Amazon Seller

In today’s episode, we discuss advertising on Amazon through pay-per-click. We explain the basics of PPC, discuss what’s unique to Amazon’s approach to PPC, and talk about many different strategies to optimize your advertising strategy, including choosing and managing campaigns and determining the best average cost of sale. Introducing Topic 0:33 Why Do PPC? 3:03 What’s Unique About Amazon PPC? 5:13 Choosing and Managing Campaigns 8:43 What’s the Right “A Cost”? 10:29 What Does BuyBoxer Do for Its Advertising? 14:57 Launching Products With PPC Alone 18:54 “Fly-wheel Approach to E-Commerce Lifestyle” 19:43 Drawbacks to PPC 20:34 Learning the Fundamentals To Optimize Your Own Advertising Strategy 22:30 “If everyone is spending money on advertising, then it kind of hits all of our gross margins. You know, you kind of want to get into a space where you just don’t have to spend as much. So that’s why I say its goal is to get to organic spend, so you can actually make more money on Amazon with a reasonable margin and a modest advertising budget.” 21:10

In this episode, we share our perspective on the importance of thinking ahead by diversifying your business on Amazon. We cover the advantages of the Seller Central Program vs. the Vendor Central Program, as well as what agencies are and how we can use them to our advantage. We also discuss the current state of brands and wholesale on Amazon, as well as where they could be going and how diversification can prepare us for the future. -Intro: Where is Amazon Going? 0:20 -Negotiation in the Vendor Central Program 1:53 -Seeing Amazon’s Profitability Strategies as an Opportunity 3:46 -What is an Amazon Agency? 4:21 -How Agencies Are Helping Seller Central 5:10 -Going From Vendor to Seller 6:19 -Brands vs. Wholesale Now 7:30 -The Benefits of Diversifying 10:07 -Treat Every Day Like Day One 13:09 -Amazon is Always Changing--Think Ahead 14:47 “If I was talking to my best friend in the world who had a brand, I would tell him, ‘Sell directly yourself on Amazon.” 6:08 Social https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

In this episode of The Best Amazon Seller, we talk about when to get your own warehouse, what this might require, and what type of warehouse you would best benefit from. - Meet-Ups 1:03 - When Should you get Your own Warehouse 7:25 - What Warehouses Allow you to do 13:05 - Black stocking 16:53 - Payability https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

In this episode of The Best Amazon Seller, we dive a little deeper into what a mini-conference (meet up) of mine looks like and why they are so helpful. I will be starting to visit cities around America and hosting these mini-conferences for sellers so if you are interested in attending one please DM me on my social media platforms. - Introduction 1:17 - My Goals for Meet-Ups 6:59 - How I will keep it Exciting 9:38 - What you get out of the Meetup 13:57 “I think only 5% of sellers attend conferences. That’s because you have to fly, you have to take days off, and pay money. So what I want to do is take the best of a conference as close to you as I can and not even like charge you money. “ 7:44 https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

In this episode of the Best Amazon Seller we talk about the different categories to sell on Amazon. There are a wide variety of categories to choose from and each one has its value. I will highlight just a few, talk about the up sides and downsides of each, and share a little on the categories Buyboxer focuses on. - Sports 2:32 - Home and Kitchen 6:46 - Toys 7:48 - Grocery 9:43 - Arts and Crafts 12:01 - Electronics 12:48 - Health 14:27 - Beauty Baby and Pets 15:03 “I’m growing more stubborn about what sells a product and I think it comes down to three things: I think it’s the reviews, the price, and the images. If you can nail all three of those, people that land on your product are going to convert.” 1:31 https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

In this episode of the Best Amazon Seller, we talk about how to improve your shipping process. Some of the topics we cover are figuring out how software can help increase productivity in your business and when it’s needed. We also give examples from my business and give an overview of what we use in our shipping process, things we avoid and products we lean toward. - Introduction 0:15 - Designing your own software 5:53 - Using Amazon’s API 7:05 - Our Shipping Process 8:35 “There’s one type of inventory that we just really steer clear of, and that’s seasonal oversize.” https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

In this episode of the Best Amazon Seller, we interview Albert Polanco, a founding member of Zon Product Photography. He gives us a wealth of knowledge not only on product pictures for Amazon but also on the subject of general marketing tips. - How did you start? 1:20 - The Primary Image 5:37 - Show Don’t Tell 11:55 - Good and Bad Lifestyle Photos 15:01 - Text and Badges 20:01 - Mistakes of Past 30:09 “If your product is stronger than the competition, don’t say that. Show your product doing something stronger than the competition. Demonstrate it.” 13:52 Link for 7 step framework. https://7steps.zonproductphotography.com/   Promo Code: BuyBoxer5   Contest for product photography. https://vyper.io/c/18009hhdyu https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

On this episode of the Best Amazon Seller we talk about the power of having good photography. With many people using the mobile app for amazon, people are looking for quick quality pictures that tell the story well. People often would prefer looking at a picture rather than looking at the bullet points to find information. We talk about different routes including hiring or doing it yourself. - How photography affects your business 1:21 - Few things to consider 3:56 - Rewards on Amazon 11:35 - Graphic Design 12:37 - Case Study 14:05 “Not only does a good picture increase the likelihood of selling but if you tell the story really well through some pictures, you probably reduce your return rate cause you’re showing how it’s used.” https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

On this episode of The Best Amazon Seller we talk about The Power of Habit by Charles Duhigg and how we can relate this to an e-commerce business. The book delves deeply into how our habits can rule our lives for the good or the bad. These habits influence practically all of our choices and understanding this can help our efforts in our online sales. - New Things within Buyboxer - The Power of Habit 2:50 - 3 Take Aways from Book 4:05 - Applying the Book to E-Commerce 9:35 “We are e-commerce professionals and have to understand shoppers behavior and tendency. In other words…tendencies is another word for habits.” https://www.instagram.com/smartestseller/ https://www.buyboxer.com/

Refunding can depend a lot on your inventory. Depending on your inventory, this can vary a lot, but you really need to know your reports to even know if you are getting your product back. Figuring this out can impact your business, so listen in to this episode to learn more about refund percentages and how to optimize your business. https://www.instagram.com/smartestseller/ https://www.buyboxer.com/