The Smartest Amazon Seller

Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns. Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors. Episode Notes: 1:10 - Trajan Bayly Introduction 1:40 - MAP (Minimum Advertised Price) 3:05 - Trajan’s Background Working With Amazon Brands 4:15 - Arbitrage Happens All the Time 6:35 - How Gray Falkon Helps Brands Understand Their Market 9:25 - The Good and Shady Sellers 10:30 - Money Laundering on Amazon 12:45 - How to Approach Intellectual Property 14:15 - Cleaning Up Bad Listings 15:05 - What’s the Future of Amazon Sellers and Brands? 16:50 - Using IP in a Good Way 17:55 - Identifying Brand-friendly Sellers 20:10 - Amazon Selling 10 Years From Now 25:35 - Gray Falcon’s Focus Website: https://grayfalkon.com/ LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/ Related Post: What is The Amazon Brand Registry?

Scott chats with CJ Gianatiempo to discuss the best ways for companies to acquire low-cost capital as a way to increase their growth on Amazon. With a wealth of knowledge about how amazon works and ample access to emerging funding services, CJ is helping business owners make sound investments in order to ensure success. Whether it be through private equity or venture credits, CJ knows that the right financing option can be a great resource for amazon businesses. Episode Notes: 0:35 - Carl "CJ" Gianatiempo Introduction 1:48 - CJ’s Background 2:20 - Why Banks Don’t Lend to E-Commerce Sellers 2:40 - The Opportunity and Braavo’s Concept 3:00 - The Structure of Financing for Amazon Sellers 4:20 - How To Get Up to $200K Loan in Under 2 Minutes 4:45 - Interest Rates Effect 6:40 - Challenges of Amazon Lending 7:25 - The Braavo Offer 9:30 - Traditional Bank vs Braavo 10:05 - How To Get Approved 11:10 - Liquidation Value on Amazon 12:35 - Loan Fluctuation 13:35 - Wall Street Journal Prime Rate “If you are at the stage that you wanted to take on capital, just make sure that you trust your own accounting.” Scott. 15:35 - Why Braavo Is The Perfect Amazon Seller Partner Website: www.braavobank.com LinkedIn: https://www.linkedin.com/in/carl-cj-gianatiempo-b1664b20/ Related Post: The Best Financing Loans for Amazon Sellers

Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics. You can also find the answers to these interesting questions thrown inside this hot podcast. What else can you do when your product hits the cap on market share? How can you save on your advertising budget? Where can you find competitive creatives? What possible changes can you expect from Amazon this 2023? Episode Notes: 0:20 - Mina Elias Introduction 1:00 - Anyone Can Sell Supplements “You can’t be a slightly better product, you have to be a significantly better product.” -Mina 02:45 - Mina’s Monthly Revenue on Supplement Business 03:35 - Trivium’s History 04:45 - Investment Prioritization “It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott 06:40 - Mina’s Mindset and Strategies 10:15 - Advertising-led Growth 11:00 - Search Find Buy 11:55 - Movement on Rankings 13:00 - Using Price as a Lever 13:50 - Conversion Rate Optimization 14:40 - Competitive Creative Resources 18:30 - Helium 10’s Market Tracker 19:20 - Layering on DSP 20:25 - Why You Need an Agency To Use DSP 21:40 - Variation Pages From an Advertising Perspective 24:25 - Benefits of Having a High Click-Through and Conversion Rate 27:40 - Amazon in 2023 Trivium Free PPC Audit LinkedIn: https://www.linkedin.com/in/theminaelias/ Website: https://triviumco.com/ Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns. Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads. Episode Notes: 00:49 - Joshua (Josh) Rawe's background 01:58 - Josh's Private Label Journey 03:40 - Sponsored Display 04:31 - Amazon's Growth From A Seller's Perspective "...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe 05:14 - Shopping Intent 05:47 - Social Media's Role 05:59 - Main Advertising Types 06:36 - The Amazon Sales Funnel 06:59 - Funnel As The Search Term 07:48 - Where The Ads Are Displayed 09:46 - The Easiest First Steps To Convert Well 11:20 - Remarketing 12:46 - Why You Should Try Sponsored Display Ads 13:26 - When Ad Campaigns Don't Work 14:26 - Updating Bids 16:29 - Is High-Quality Production Needed? 17:17 - Transparency And Cutting The Fluff "If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham 19:29 - Benefit-driven Headlines 21:15 - Why Having An Advertising Budget Is Beneficial 22:39 - Stay Up to Date LinkedIn: linkedin.com/in/jrawe Company: goespark.com Twitter: @JoshuaRawe Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares powerful strategies that can come in handy during false IP claims and offers Amazon account health support through its affordable program called SellerBasics. Episode Notes: 00:57 - Paul's background 02:03 - Brand Registry 02:41 - Counterfeits 04:31 - Paul's First IP Complaint 05:02 - Why Dealers Hate Resellers 05:36 - How Do Brands Submit Claims? 07:00 - Why Counterfeit With A Test Buy Is A Scary Claim 07:31 - Why Sellers Need To Have Good Product Documentation 08:33 - How To Thrive In Reselling 09:21 - How Seller Basics Can Help During An IP Claim 14:50 - How To Let Amazon Know A Brand Is Abusing Brand Registry "Amazon sellers, it's an Uberization concept...it is supplier on demand" - Paul Rafelson 22:14 - What Does Trademark Infringement Mean? 23:27 - What Is Pretextual? 25:04 - What is Amazon's Definition Of Trademark Infringement? 26:43 - What Is The Future Of IP Claims? 29:17 - Seller Basics Website: www.sellerbasics.com Twitter: @SellerBasics Related Post: Winning the Bogus IP Claim War on Amazon

Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon professionals - recently connected with Scott to discuss the benefits of running your Amazon business from spreadsheets. Their informative conversation touched on topics ranging from data analysis and inventory management to product optimization and understanding customer behavior. With their expertise in Amazon business growth strategies and knowledge sharing, this discussion provides Amazon sellers with invaluable insight on how to leverage spreadsheets and position themselves for success on Amazon. Here's the coupon code for 50% off! SAS50

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Join Scott as he chats with Daniel Boucher about how old prodcuts can become profitable.

Join Scott Klaidas Siuipys as they chat about all things Amazon Deal Strategies. Some may even land you as good as $20M in product!

Join Scott as he chats with Vincenzo Toscano about "Amazon Live". Amazon live is part of Amazon's suite of brand content solutions for helping you drive discovery and connect with shoppers. Scott and Vincenzo talk how this is the most cost effective amazon marketing strategy. Find out how!