

The Smartest Amazon Seller
SmartScout
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
Episodes
Mentioned books

Jun 6, 2023 • 10min
Episode 209 - Amazon on Site Editorials Are Gone. What To Do To Grow Sales.
Gain valuable insights on the evolving Amazon landscape in 2023 and discover effective strategies to enhance your sales.
In this episode, Scott provides an update on the changing dynamics, giving you options to maximize your business's growth and success.
Learn the latest on brand acquisitions, editorials, what’s new with SmartScout, and the much-awaited, wholesale-focused Amazon Conference from AMZ United.
01:10 - Amazon aggregator SellerX acquired Elevate Brands
03:45 - Removal of On-Site Editorials
05:20 - Capture What’s Trending Fast with Popping Topics
07:10 - AMZ United
Related Posts:
Amazon FBA, Where Are We Headed in 2023? The Future Is Bright!
Episode 82: Two heads are better than one. How I run BuyBoxer with a little Help

Jun 1, 2023 • 24min
Episode 208 - Custom Software Development for Amazon Nerds With Jakob of Deltologic
For Amazon businesses with complex software needs, there’s no one size fits all solution. Here’s where Custom Software Development comes in.
Why do you need one?
Should you turn to freelancers for building this custom software?
Or pick an agency with a robust team that works with big Fortune 500 companies?
Join Scott with his guest Jakob Wolitzki from Deltologic as they highlight the importance of hiring a professional team when building a custom dashboard for data visualization, monitoring, repricing, etc.
Episode Notes:
00:15 - Jakob Wolitzki Introduction
02:00 - Insights from Sellers
04:10 - Common Issues for Developers
05:20 - What is API?
05:45 - Going All In With Custom Software
06:35 - Freelances vs Agencies for Custom Tools
08:00 - Deltologic Tools
10:30 - Why Existing Solutions Are Not For Everyone
13:50 - Deltologic Microservice
20:50 - API Changes
Website: https://deltologic.com/
LinkedIn: linkedin.com/in/jakob-wolitzki
Related Post: 18 Best Software Tools for Amazon Online Arbitrage Sellers

May 23, 2023 • 26min
Episode 207 - An Innovative Approach to Market Research and Launch Strategy with Alina Vlaic
In today's rapidly evolving marketplace, your strategy as a seller must also keep up with the changes.
Tune in for a fresh perspective as Alina Vlaic of AZ Rank unlocks the secrets behind her game-changing approach to market research and launch strategy. Learn the latest trends and techniques that reshape how products are researched and introduced.
Allow your business to gain a competitive edge and reach its target audience more effectively.
Episode Notes:
00:30 - Alina Vlaic Introduction
01:10 - Alina’s Amazon Magic Journey
04:55 - The Rebates Background
06:25 - “Scan, Test, Observe, and Report” is the new “Search Find Buy”
“You cannot rely on just a single thing during launch…, you should do a little bit more.” The one’s that actually really succeeded, they had a really complex launch plan.” - Alina
12:25 - Leveraging Audience to Create User-Generated Content
18:20 - How to utilize AZ Rank’s Partner Publishers
Email: alina@azrank.com
LinkedIn: linkedin.com/in/alina-vlaic-8b77876a
Website: azrank.com | pressx.live
Related Post: The Complete Guide to Amazon UGC

May 16, 2023 • 21min
Episode 206 - A Fast-Launch Option to the European Marketplace With Stef van Boekel
If you’ve had success in the U.S. marketplace and are now aiming to go overseas, this episode is for you.
Understand the Amazon Europe Ecosystem, the importance of buyer maturity, the challenges of the overseas marketplace, and how you can penetrate the European market fast with Scott and Stef van Boekel of Marketplace Distri.
Episode Notes:
00:20 - Stef van Boekel Introduction
01:15 - What Is the Amazon Europe Ecosystem?
02:35 - Challenges of New Amazon Marketplaces
07:20 - Tackling Physical Presence
09:10 - Amazon Infrastructure as a Service
12:10 - Synchronizing Reviews Overseas
15:25 - The Maturity of the Marketplace
16:40 - Differences between the European and the U.S. Community
LinkedIn: linkedin.com/in/stefvanboekel
Website: marketplacedistri.com | eubusinessdevelopment.com
Related Post: What is Amazon Multi-Country Inventory?

May 9, 2023 • 27min
Episode 205 - Unlocking the Powers of the Publishers To Grow Your Amazon Business With David Katz
Talk about a win-win situation.
Publishers that can directly connect with brands to get paid more, and brands that can get more eyes on their products and boost their profit.
Everyone is happy.
Learn how sellers and publishers can partner up using this latest platform. Co-Founded by David Katz, Archer Affiliates is the gold standard of Affiliate Marketing for Amazon Brands.
00:25 - David Katz Introduction
01:20 - Where Archer Affiliates Was Born
04:15 - TikTok vs Traditional Publishers
05:40 - Onsite Editorials
06:20 - What Does Archer Affiliates Offer?
07:05 - Amazon Onsite Program
09:35 - Why You Should Choose Archer Affiliates
11:40 - How To Increase Net Margin
12:20 - Having Years of Repurchases From Customers
13:30 - What Products Sell Better Than Others?
15:05 - Sending Product Samples
16:15 - High Consideration Products
17:50 - The Publishers
20:40 - The Problems With Influencers
21:50 - How SmartScout Solved Affiliate Tracking Issues
23:20 - Setting Up An Account With Archer Affiliates
Website: https://archeraffiliates.com
LinkedIn: linkedin.com/in/david-katz-2641b8192
Email: dkatz@archeraffiliates.com
Related Post: How can Amazon Sellers Benefit from Affiliate Marketing?

May 4, 2023 • 12min
Scott Launches an Amazon Conference, AMZ United.
We talk about why AMZ United will be the Amazon conference that you do not want to miss.
It is one of a kind. You don't want to miss the action that will be in NYC on August 31st.
It's an exciting announcement. Thank you everyone for making it all possible!

Apr 26, 2023 • 18min
Episode 204 - The Keepa Episode with Christoper Grant
Getting insights on the best products to sell can provide an Amazon seller a huge advantage over competition. Seeing a clear sales log with historic graphs not only helps pursue but also avoid certain products.
That’s just one of the many things that you can get from Keepa — a simple chrome extension that packs a lot of data-gathering power that is shockingly up to date.
Take it from the experts and listen to Scott and Christoper Grant on how to efficiently use this tool to your advantage.
00:10 - Christoper Grant Introduction
01:45 - What is Keepa
02:35 - How Keepa Keeps its Data Up to Date
03:35 - The Best Things About Keepa For New and Experienced Amazon Sellers
04:45 - Insights on Price Stability
06:10 - Go Granular with Keepa Product Finder
08:15 - Where SmartScout Shines
09:35 - What Can 8-Figure Sellers Get From Keepa
11:00 - What To Do After Finding a Good Product
12:20 - Christopher’s Best Find
13:35 - Faster Ways To Find Keyword Trends
14:55 - The Power of TikTok Marketing
Website: https://cleartheshelf.com/
Twitter: https://twitter.com/cleartheshelf
Instagram: https://www.instagram.com/cleartheshelf
YouTube: https://www.youtube.com/@cleartheshelf
Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

Apr 18, 2023 • 30min
Episode 203 - Getting Down to the Nitty-Gritty of Variation Listings With Elizabeth Greene
When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?
Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott.
Episode Notes:
00:15 - Elizabeth Greene Introduction
03:20 - How To Approach Advertising With Large Variation Listings
06:00 - Forcing a New Variation to Show
06:45 - Testing Variants To Determine Which One Converts
08:10 - How To Deal With Low Conversion Rates
14:40 - What Gets Good Conversion Rates
15:30 - Return Rates of Apparel
18:10 - Unique Issues of Specific Ad Variations
20:15 - The Best of Both Worlds Ad Strategy
22:50 - Understanding the Nuances of Every Category
24:20 - Going for the Cheap Click
Website: junglr.com/
LinkedIn: linkedin.com/in/elizabeth-greene-junglr
Email: elizabeth@junglr.com
Related Post: 12 Best Amazon Listing Tools in 2023

Apr 11, 2023 • 20min
Episode 202 - Fun Times with Josh Andrus Running Through Amazon Current Events
Stay informed about current events with Scott and Josh as they focus on small and big changes in the Amazon industry.
Learn how these updates can affect sales, open new opportunities, expose bad vendor practices, improve customer satisfaction, and more.
Episode Notes:
00:35 - Josh Andrus Introduction
02:35 - Paying Attention to the Software World
03:05 - Helium 10 New Product Pricing
04:05 - Scott’s Full Analysis of Market Research Tools
05:05 - Josh’s Perspective on Helium 10’s Update
06:20 - Entry-Level Tools That Make Sense To Have
07:20 - SmartScout’s Newsletter
07:40 - Chinese Sellers Back on Amazon
09:20 - FTC Cracks Down on Review Manipulation
10:35 - Downloading Search Query Report from Amazon
13:10 - Other News Items
16:55 - Josh’s Favorite Tool
Website: smartscout.com
LinkedIn: linkedin.com/in/joshuajandrus
Related Post: Amazon Analytics Software Comparison

Apr 4, 2023 • 25min
Episode 201 - Putting Your Amazon Business on Steroids and the Need for Expert Consulting With Chris Shipferling
What if you have a partner who shares your passion for your business? A team that helps you strategize, mitigate risks, and bring your business to the next level.
Enter South Col, an eCommerce accelerator that does not only infuse working capital into your business but also brings in 15 years of combined experience in investment banking, finance, operations, and sales and marketing.
If you want to rapidly scale with a strong team behind you, join Scott and Chris Shipferling, South Col’s founding partner, as they tell you the answers to the test on this juicy podcast.
Episode Notes:
00:40 - Chris Shipferling Introduction
01:30 - How Companies Pivot and Evolve
04:20 - Venture Run-Up and Run-Down
06:00 - Amazon Sellers Reverting to the Mean
07:35 - How E-Commerce Benefited From the Pandemic
08:10 - Help With Capital and Strategy
“Product is king, period. There’s no other way to slice it or dice it.” - Chris Shipferling
10:35 - How To Succeed on Amazon Without Being Lucky
“I don’t think you’ll win unless you specialize” - Scott
13:30 - What is South Col
15:55 - The Ultimate Exit
18:50 - Why Surround Yourself With Smart People
Website: https://www.southcol.co/
LinkedIn: linkedin.com/in/chrisshipferling
Related Post: What’s Up With Subcategories


