The Wealthy Contractor

On this episode, we’re talking with Joe Talmon, senior account executive with Dave Yoho Associates. Joe is one of the smartest guys in the home improvement industry – definitely a guy you want to learn from! Joe has been in the home improvement business for many years. He has seen it all and done it all. He founded a specialty windows business in Ohio and spent 26 years growing it to one of the top home improvement companies in Ohio. A few years ago he was approached by investors and sold his interest in the business. Today, he’s on the road every week helping companies across the country to grow their businesses and make more money (and helping create a lot of Wealthy Contractors!!). You will hear us talk about a lot – specifically in the areas of profitability and sales. There is a TON of valuable information in this episode (you should plan on listening to it more than once) - we considered making this a two-part episode, but no, you get it all in one. Enjoy!

Today’s episode is a special one, because I’m talking with my longtime mentor, Dan Kennedy, a marketing 'guru' and champion for small business. I first met Dan in 1996 and initially bought his Magnetic Marketing® system. Since then, I have read every book he has authored, attended countless seminars both in person and via audio, became a member of his Mastermind Group and off-and-on worked with him as a private client. His No BS Newsletter has been my go-to source for information and inspiration for the past 22 years. On this episode we’re discussing the principles found in Dan’s book, No BS Ruthless Management of People and Profits, and its message: Solid People + Structured Programs = Massive Profits In a time when many business owners are having difficulty finding and keeping good people, this message is especially relevant. In this episode we’ll be discussing: How we’ve shifted to an employee-controlled market; The workplace environment that breeds winners; Why ruthless management is actually common sense management; Why structured programs - that everyone follows - are vital to your success; The importance of maintaining a long-term relationship with your customers and 3 metrics to measure the quality of yours. You shouldn’t be struggling in today’s economy - you should be thriving and preparing your business for long-term success through people, processes, customer relationships and sound finances. If you’re not, you’ll want to pay special attention to Dan’s advice in this episode. I would also recommend checking out all of Dan’s books and resources: www.NOBSBooks.com www.NOBSInnerCircle.com For questions, comments, or a strategy session contact us: www.gfourmarketing.com/strategy | (305) 856-8788

With unemployment low, consumer confidence high and the economy roaring along I hope you are selling lot of jobs and making a boatload of money! However, we can’t ignore history. We all know that all good economic times are always followed by recessionary times. Too many business owners ride waves of growth during the good times but FAIL to secure a sound foundation beneath them. And as a result, any shift in the economy causes major problems. As a Wealthy Contractor YOU won’t allow this to happen to you. You are building a business for the long-term. A business that will provide you and your family the lifestyle and the rewards you deserve. In this episode you’ll discover one of the most powerful strategies for recession-proofing your business. Yes, you need to start thinking about this now - there is no better time to get started than while business is good. If you wait until the economic environment turns ugly to take action, IT WILL BE TOO LATE. Enjoy the episode!

Dan Callies is the owner of Oak Creek Plumbing - one of the leading providers of plumbing service repair and remodeling in his market. Oak Creek started as a simple, plumbing business for new construction. But it all changed the day Dan decided to ‘get off the truck’. Too many owners of home improvement businesses are stuck “on the truck” (i.e. stuck being the salesperson, the technician, the office manager, etc.) in their business. This is also called working IN your business, rather than ON your business. The only way to grow your business is to get off the truck and switch from thinking like a plumber or salesperson to thinking like an entrepreneur. In this episode, you’ll hear me and Dan talk about: How he got off the truck, and grew his business. How you determine when it’s time for you to get ‘off the truck’. What you have to have in place to get off the truck, and How to stay off the truck. And, much more. If you’re stuck working IN your business and you want to grow your business and take time off without losing a beat (like Dan does), listen to this episode. Contact Us: http://www.gfourmarketing.com/strategy Office:(305)856-8788

Arry's Roofing Services did over $20MM in sales last year and complete an average of 50 roofing jobs a week! And, it gets better. 80% of Arry’s business comes from the relationships they’ve developed with their customers. So, how did they do it? In this episode, you’ll meet Matthew Housh, co-owner of Arry’s Roofing, and he’ll share how they’ve been able to achieve such astounding results. Contact Us: http://www.gfourmarketing.com/strategy Office:(305)856-8788

Mark and Greg Olsen took over the family roofing and exteriors business that was $500,000 underwater. In this episode, you’ll hear the story of how they transformed their company from life support, into a thriving, highly profitable, well-oiled machine. Contact Us: http://www.gfourmarketing.com/strategy Office:(305)856-8788

Every entrepreneur faces growth ceilings in their business. From $1M to $3M, $3M to $5M, $5M to $10M and beyond, every stage requires a new set of skills and a new mindset. If anyone knows about breaking through growth ceilings, it’s Jason Phillips. He’s done it over and over again. His “secret”... scalable systems. Contact Us: http://www.gfourmarketing.com/strategy Office:(305)856-8788

Bob runs a highly profitable business, has a passionate team, happy customers, and is leading the life he always dreamed of. If you’re looking to systematically increase your profitability, build unshakable company culture, and attract more customers, this is an episode you don't want to miss. Contact Us: http://www.gfourmarketing.com/strategy Office:(305)856-8788

“Does your business afford you the freedoms you wanted when you started?” If the answer is “no,” then this is an episode you don’t want to miss. I’ll be guiding you step-by-step down the path to re-align you with why you got started in business in the first place. Do not settle. You deserve better. Contact Us: http://www.gfourmarketing.com/strategy Office:(305)856-8788

Chris Behan shares tactical internet marketing secrets to help you get the highest return from your online marketing budget. If you’re looking to out-market your competitors online, you’ll want to tune into today’s episode to hear Chris share exactly what your customers are looking for, and how to make it irresistible for them to set an appointment with you. Contact Us: http://www.gfourmarketing.com/strategy Office:(305)856-8788