Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry

In this episode, Jono Petrohilos interviews Brandon Hasick, a successful gym owner and business coach. Brandon shares his journey from studying sports science to owning multiple gyms and helping others in the fitness industry. He discusses the importance of mentorship, the challenges he faced in his early career, and the strategies he used to build a thriving business. Brandon emphasizes the significance of systemizing operations and the lessons learned from failures. He now focuses on coaching and mentoring personal trainers, sharing his insights on client acquisition and business growth.https://www.instagram.com/businessbybrando

In this episode of the Fitness Education Online Podcast, host Jono Petrohilos interviews Cam Gilfillan, a business development expert for online coaches. Cam shares his journey from being a business development manager to helping fitness professionals improve their marketing and business strategies. He discusses the importance of coaching quality, lead generation, and retention strategies, as well as the role of mentorship in his success. The conversation provides valuable insights for aspiring coaches and entrepreneurs looking to enhance their business acumen.https://www.instagram.com/camgilfillan

In this episode of the Fitness Education Online Podcast, Bex chats with Jo Lavin - Perinatal Strength & Hypertrophy Coach, Pre + Postnatal Corrective Exercise Specialist, and founder of Natal Strength Coach. Jo shares her journey into the pre and postnatal space, the biggest myths around training during pregnancy, and how strength work can support women through every stage of motherhood. This episode is packed with insights for both trainers and mums-to-be.Connect with Jo:🌐 Website: natalstrengthcoach.com📸 Instagram: @natalstrengthcoach

In this episode of the Fitness Education Online Podcast, Bex is joined by Josh Smith - sports nutritionist, mentor, and founder of Fortitude Nutrition Coaching and HERO Nutrition Mentoring.Josh is known for his client-centred, non-tracking approach, helping coaches bridge the gap between knowledge and application to create real, lasting behaviour change. With a background as a school teacher, Josh brings unique skills in communication, empathy, and behaviour change that he now uses to mentor personal trainers and nutrition coaches around the world.If you’re a personal trainer or coach struggling to put your knowledge into action, improve client adherence, or simply looking for practical tools to coach more effectively — this episode is packed with insights you can start using straight away.What You’ll Learn in This Episode:How Josh’s teaching background shaped his unique approach to coaching.Why behaviour change is more important than tracking numbers — and where to start if you want to move away from macro-tracking with clients.The questions you should be asking in client check-ins to get to the root of behaviour and build real connection.Simple strategies to support discouraged clients and keep them moving forward.How to avoid burnout as a coach by aligning your values, coaching style, and business model.Why referrals and face-to-face connections are still one of the most powerful ways to grow your coaching business.Connect with JoshInstagram (Nutrition Coaching): @fortitudenutritioncoachingInstagram (Mentoring Coaches & PTs): @hero.nutrition.mentoring👉 Want to go deeper on this topic? Check out our Behaviour Change Essentials for Fitness Professionals CPD course (21 CPD’s) here: fitnesseducationonline.com.au/product/behaviour-change-essentials-for-fitness-professionals-21-cecs/

In this powerful and heartfelt conversation, Bex is joined by holistic practitioner and endometriosis advocate Niki Loe to explore what it can really mean to live, with endo, and how to navigate this “invisible disease”. From the challenges of diagnosis to navigating chronic pain, inflammation, and invisible symptoms, Niki shares her personal story and professional insights. You’ll learn how mindset, movement, and nervous system support can play a huge role in managing symptoms and reconnecting with your body.Whether you’re living with endo, supporting someone who is, or simply curious about the mind-body connection, this episode will leave you feeling seen, inspired, and empowered.What We Cover:What endometriosis is, and common misconceptionsHow mindset and nervous system support can reduce painThe power of joy, peace, and movement in healingNiki’s go-to lifestyle and nutrition strategiesHow to start reconnecting with and trusting your bodyWho This Is For:Women living with endometriosis or hormone-related symptomsHealth professionals supporting clients with chronic illnessAnyone looking to deepen their mind-body connectionListeners wanting empowering, holistic tools for wellbeingWant to Learn More About Autoimmunity & Chronic Conditions?This episode is part of the Autoimmune Diseases Summit — a registered CEC course by Fitness Education Online.If you're a personal trainer or coach wanting to better support clients with autoimmune conditions or chronic health challenges, this course is a must.Enrol now to earn CECs and gain practical tools: fitnesscecs.com/autoimmune-diseases-summitConnect with Niki:Instagram: @niki._loeWebsite: www.nikiloe.comEmail: niki@nikiloe.com 

In this episode, Bex chats with Jarrah Ingram — a glute growth coach and gym owner who’s built a thriving hybrid business in Adelaide that blends in-person training, online coaching, and a strong, value-driven team culture.Jarrah takes us behind the scenes of his journey — from humble beginnings running sessions with Gumtree gear in uni lecture halls, to building a coaching empire supported by a tight-knit team of employed coaches (not contractors). He shares the quote that reshaped his coaching philosophy, the power of niche marketing (especially in the glute space), and why building a real community has been the foundation of his success.If you're a coach who’s burnt out, stuck, or unsure how to scale — this episode is full of insight, strategy, and lived experience to help you create a business that lasts.💡 What You’ll Learn:Why coaching is 80% communication and 20% strategyHow Jarrah built his gym and online platform during COVID — and came out strongerWhy niching down (especially into glute training) was the best decision he ever madeThe mindset shift that helped him turn his passion into a sustainable careerHow community-driven events like The Empowerment Project create authentic marketing and deep client loyaltyThe difference between sales and marketing — and why most PTs get it wrongWhat to focus on if you're stuck, burning out, or ready to pivot online📣 Jarrah’s Top Advice for Coaches: “Pick a niche you're obsessed with — the kind of thing you can binge on for hours without getting bored. That's what will make you an authority people trust.”📚 Recommended Resources:Content & Sales Strategy: Brian Mark — for coaches learning how to speak to their avatarTraining & Hypertrophy: Mike Israetel, Jeff Nippard, Coach Kassim — science-backed insights that are actually applicableNutrition Science & Debunking Myths: Lane NortonConnect with Jarrah:Instagram:@jarrah.ingramGym IG: @leaphealthclubsYouTube: @jarrah.ingramTiktok: @jarrah.ingram🚀 Thinking About a Career in Fitness? Whether you're starting from scratch or want to level up as a coach, check out our Certificate III & IV in Fitness, plus CEC Courses for continuing education: 👉 Fitness Education Online

In this episode, Bex chats with Dan Lambert — an experienced coach and mentor who helps fitness professionals transition from the gym floor to scalable, sustainable online businesses.Dan shares his journey from burning out as a 1:1 PT in the UK to building a thriving online coaching brand while travelling the world. Now, he mentors personal trainers and gym owners on how to ditch time-for-money hustle and finally build businesses that give them freedom, structure, and real income.From common mistakes to marketing strategy, this episode is packed with tangible advice to help you take the next step — whether you’re just getting started or stuck at full capacity.💡 What You’ll Learn:The mindset shift PTs need to actually go onlineWhy most coaches stay stuck — and how to get out of your own wayHow to restructure your in-person services to free up time for business buildingWhat to include in a high-value coaching offer (and why it’s not just training and nutrition)How to stand out online in 2025 using Dan’s “How, Heart, Hot Take” strategyA simple sales flow that builds trust and converts leads without being pushyWhy asking for help is the single best move if you’re not where you want to be📣 Dan’s Top Advice for Coaches: "Ask for help. You’ll go ten times further in half the time — and save yourself from years of spinning your wheels."📚 Recommended Resources:Book: How to Write Copy That Sells by Ray EdwardsBook: $100M Offers & $100M Leads by Alex HormoziYouTube & Podcasts (with a critical eye)Dan’s podcast: The Online Coach (for zero-fluff strategies on growing your coaching business)🙌 Connect with Dan: 📲 @dan_fitpro — For weekly strategy, mindset, and real-world coaching biz tips 🎧 The Online Coach Podcast — 25+ episodes of actionable advice and behind-the-scenes walkthroughs🚀 Ready to Launch Your Fitness Career? Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online🔗 Episode Links: 🔹 Follow Dan on Instagram: @dan_fitpro 🔹 Listen to Dan’s podcast: The Online Coach (linked via his Instagram bio) 🔹 Learn more about our courses: Fitness Education Online

In this episode, Bex chats with Ben Scott, coach, mentor, and co-founder of STC Learn — a platform helping personal trainers build rock-solid businesses without chasing clout or compromising integrity.Ben shares his journey from engineering to full-time gym floor PT, and how he scaled from solo sessions to leading a seven-figure coaching team and now mentoring hundreds of PTs. They dive deep into why big box gyms are still the best launch pad, how to structure offers that sell, and why most coaches get stuck trying to impress their peers on Instagram instead of speaking to real clients.Whether you’re just starting out or looking to scale, this episode is full of honest insights, mindset shifts, and practical frameworks to help you build a sustainable career in fitness — no dancing on reels required.What You’ll Learn:Why starting in a big box gym is still the smartest move for new PTsHow to structure and price your services to increase revenue (without overcomplicating it)Ben’s marketing and content creation advice for coaches who don’t want to be influencersThe missing link between social media engagement and actual leadsHis simple sales process — from DMs to consults to conversionsWhat separates top-performing coaches from those who don’t make itRecommended Resources:STC Learn Podcast – Weekly coaching and business advice from Ben and the teamCanva or Keynote – For building simple, visual sales presentations for client consultsCalendly or Setmore – Tools for scheduling and automating your sales processConnect with Ben:Follow@stc.learn on Instagram for coaching insights, program details, and weekly business tipsLearn more about STC Learn’s programs: Breakout PT & Standout PTCheck out the STC Learn Podcast: Beyond The Gym Floor🚀 Ready to Launch Your Fitness Career? Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education OnlineKeywords: coaching, personal training, fitness business, online coaching, marketing strategies, sales techniques, trainer advice, Instagram, pricing strategies, coaching successTakeaways: Do the thing you said you would do.Be less shit in your daily actions.Transitioning to online coaching can be beneficial.Focus on getting clients in front of you.Pricing strategies should be clear and simple.Instagram remains a powerful marketing tool.Sales techniques are crucial for converting leads.Aspiring trainers should gain experience in big box gyms.Commit to applying new knowledge immediately.Success in coaching requires consistency and adaptability.Chapters00:00 Introduction and Mantras02:07 Ben's Journey into Coaching04:48 Transitioning to Online Coaching06:27 Building a Coaching Business09:33 Pricing Strategies for Personal Trainers12:15 Marketing Strategies for Fitness Professionals14:14 Using Instagram Effectively16:59 Creating Engaging Content20:00 Content Creation Mindset21:29 The Importance of Engagem

In this episode of Fitness Education Online podcast Jono interviews Luke Dobson. Luke Dobson is a digital marketing expert who specializes in helping local businesses leverage Instagram to close deals and dominate their markets. Through his agency, Fast Track Media, he has assisted over 120 service-based businesses in enhancing their online presence and generating leads. Luke's "Followers to Fortune" strategy combines targeted paid ads with engaging content to maximize return on ad spend. His approach focuses on building genuine connections with local audiences, transforming Instagram into a powerful sales funnel for his clients.Connect with Luke:https://www.instagram.com/lukedobsonn/---Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of  Fitness Education Onlinewww.fitnesseducationonline.com.auClick the link below to join our Community Facebook Group (we have over 13 000 Fitness Professionals / Personal Trainers in there and we all share tips and ideas)rebrand.ly/FEOFBPodcast

🎙 Episode Title: From Gym Floor to Thriving Online Coaching Business with Liv Bannon🔗 Episode Links:🔹 Follow Liv on Instagram: @livkyid🔹 Learn more about Liv’s coaching: lwlcoaching.co🔹 Check out our fitness certifications: Fitness Education Online🎧 Episode Summary:In this inspiring episode, Bex chats with Liv Bannon, an online coach who helps women get strong AF through sustainable training, no-BS nutrition, and a long-term mindset. If you're a PT working the gym floor or an aspiring online coach, Liv’s journey will hit home.We dive into her transition from retail to fitness, how she got started during lockdowns, and the hybrid model that helped her grow her business with freedom. Liv keeps it real about what it takes to succeed in online coaching, how she generates leads without sliding into DMs, and why referrals + authenticity > flashy marketing.If you're tired of the "all or nothing" approach in health and business, Liv's grounded perspective and practical strategies will give you a breath of fresh air—and a game plan.💡 What You’ll Learn:How Liv transitioned from full-time retail to sales manager to online fitness coachWhy hands-on experience in the gym is crucial before going fully onlineThe hybrid model Liv used to retain clients while building flexibility into her bizHow she attracts leads through referrals, value, and a strong nicheThe importance of staying in your lane and not trying to be "everything to everyone"Self-development resources that helped her grow personally and professionally📣 Liv’s Top Advice for Coaches:"Don’t let the fear of saturation stop you. Get really f*cking good at what you do—and focus on doing it your way."📚 Recommended Resources:Books:📘 How to Do the Work by Nicole LePera📘 The Body Keeps the Score by Bessel van der KolkMindset Quote Faves:“Discipline isn’t forcing yourself to do things you hate. It's learning to enjoy what's difficult.” – Mark Manson“Stop being afraid of what could go wrong and start being excited about what could go right.”🙌 Connect with Liv: @livkyid: https://www.instagram.com/livkyid/ 🌐 www.lwlcoaching.co💬 Check out her Instagram broadcast channel for daily mindset fuel and motivation.🚀 Thinking About a Career in Fitness?Ready to get qualified or grow your PT business?Explore our Certificate III & IV in Fitness and specialized CEC courses at Fitness Education Online