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the bossbabe podcast

Latest episodes

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8 snips
Apr 3, 2025 • 30min

457: The Formula That Guarantees Virality: How to Grow an Audience of Engagers + Buyers

Going viral is a science, not a stroke of luck! Discover the 10x10 method that reveals what makes content successful. Explore how to harness AI for efficient content creation while understanding your post's psychology. Learn why those first 50 posts are crucial and gain insights on finding inspiration beyond your niche. The podcast also covers five viral hook styles to experiment with and shares case studies showing explosive growth from modest beginnings. Finally, get tips on maintaining momentum after hitting viral status!
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15 snips
Mar 27, 2025 • 19min

456: The $1M Content Plan: How to Create Content That Attracts Buyers (Not Just Followers)

Learn how your content can go from just likes to real sales with a Million Dollar Content Plan! Discover four essential pillars: Authority to build trust, Connection to foster relationships, Buyer Psychology to anticipate objections, and Conversion to drive actual sales. The discussion highlights strategic content planning, including repurposing existing content and creating a structured calendar. Say goodbye to the myth that more content equals more money, and start crafting content that truly converts!
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Mar 20, 2025 • 21min

455: The 5 Biggest Lies You’ve Been Told About Making Money Online (And What Actually Works)

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice. In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue.She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business.If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works. TIMESTAMPS00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough.00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe.00:51 – The five biggest myths about making money online -- and why they aren’t true.01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it.03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead.05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about.07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue.09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories.10:20 – What actually works: the four-part framework for building a scalable, profitable business.10:38 – Creating a high-converting, irresistible offer that people actually want to buy.12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.”13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies.15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business.RESOURCES + LINKS🚀Doors Are Now Open to Join Freedom Fast Track.Get The Funnel Roadmap Mentioned In The Episode Here.Train AI To Be Your Marketing Team: Free Guide Here.Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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9 snips
Mar 13, 2025 • 20min

454: Funnels vs. Personal Branding: Which One Actually Makes You More Money?

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business.What You’ll Learn: Why some businesses explode with growth while others stay stuck spinning their wheels. The key difference between funnels and personal branding—and how to know which one you need right now. The exact steps to create a business that brings in revenue and builds long-term trust. TIMESTAMPS00:00 Funnels vs. personal branding — which one actually makes more money?01:06 What a funnel really is (and why most people overcomplicate it).02:28 What personal branding actually means (hint: it’s not just showing up on social media).03:57 How a strong personal brand can triple your funnel conversions.07:10 Why personal branding and funnels should work together — not separately.08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game.09:59 The rise of micro-influencers and why small audiences can drive massive results.11:15 The real answer: Which one makes more money, and where should you start?14:42 How to scale without burnout and build a business that runs like clockwork.17:04 Two resources to help you implement this todayRESOURCES + LINKS⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here.🚀Doors Are Now Open to Join Freedom Fast Track.Get The Funnel Roadmap Mentioned In The Episode Here.Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here.Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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13 snips
Mar 6, 2025 • 24min

453: How to Build a $100K/Month Funnel

Discover why many funnels fail and how to turn yours into a conversion powerhouse. Learn about the four stages of buyer psychology and the importance of meeting customers where they are. Key metrics to track for optimization are revealed, along with strategies to create a funnel that scales successfully. Explore the most profitable funnel types and the crucial backend processes that drive revenue. Plus, get top traffic strategies that fuel high-converting sales machines.
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Feb 27, 2025 • 60min

452: Ditch Vanity Metrics on Social Media + Implement This Content Strategy ASAP: A Coaching Q&A With Natalie

Explore the pitfalls of chasing vanity metrics and discover how to attract the right audience instead. Gain insights into effective content strategies that prioritize consistent engagement over fleeting virality. Learn why turning followers into buyers requires more than just trendy posts and how to create a structured approach that drives real business growth. Hear about the importance of audience engagement and the significance of strategic social media management for long-term success.
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Feb 20, 2025 • 50min

451: You Don’t Have a Sales Problem: Here’s How to Create Marketing + Revenue Momentum

Sales struggles might stem from marketing issues, not the sales process itself. Uncover the myths surrounding sales and learn how to create demand effectively. Discover the mistakes during launches and why a strong pre-launch strategy is essential. Explore the three core elements of a high-performing sales system and how simplicity can lead to growth. Finally, gain insights on building a marketing system that operates on autopilot, turning your followers into loyal customers.
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Feb 13, 2025 • 40min

450: AI-Powered Marketing: How to Leverage ChatGPT for Business Growth

Discover how AI, specifically ChatGPT, is revolutionizing marketing and business strategies. Learn a three-step framework to train ChatGPT effectively, ensuring it aligns with your brand voice. Gain insight into using AI for content creation and brainstorming, along with common pitfalls to avoid. Personalization is key, and hear how voice-noting improves creativity. From business growth to everyday problem-solving, this chat showcases the transformative power of AI for entrepreneurs.
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13 snips
Feb 6, 2025 • 54min

449: Instagram Updates, AI Predictions for 2025 + How the Creator Economy is Shifting (FAST!)

Explore the shifting digital landscape as creators adapt to rapid changes. Discover how AI is revolutionizing business operations, from content creation to customer support. Learn about the rising trend of long-term brand partnerships and the importance of storytelling in marketing. The conversation emphasizes the need for authenticity amidst consumer skepticism and delves into navigating the balance between creative passion and business growth. Insights from the latest CEO Mama retreat and upcoming Instagram updates set the stage for 2025.
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13 snips
Jan 30, 2025 • 1h 17min

448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

Catherine Smith Licari, creator of the Small Business Planner, shares her entrepreneurial journey, highlighting her tactical strategies for building a predictable sales engine. She discusses sourcing high-quality products, the impact of intentional planning, and leveraging social media for brand growth. Catherine opens up about the challenges of her IVF journey, demonstrating how real-life struggles can coexist with business success. Her insights on navigating personal challenges while scaling towards nearly 7-figures make this conversation truly inspiring.

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