the bossbabe podcast

Join Rory Vaden, bestselling author and co-founder of Brand Builders Group, as he shares insights on clarifying and scaling your personal brand. Discover why starting with 'who' instead of 'what' is crucial for standing out. Vaden emphasizes the power of storytelling over data and explains how authenticity is key in an AI-driven world. He also reveals his strategies for becoming unforgettable and getting noticed in your niche. Plus, grab his audiobook for free!

Feeling disconnected from your business? Explore the signs of burnout versus boredom and discover how to recalibrate your work life. Learn how to audit your alignment with personal values, prune unnecessary commitments, and delegate tasks effectively. Real stories from women who reignited their passion will inspire you to reconnect with your why. Plus, actionable steps to evolve your business without losing its essence. It’s time to ignite your creativity and spark joy back into your work!

Mark Pentecost, the self-made billionaire and founder of It Works! and Impact Professionals, shares his journey from high school teacher to billionaire entrepreneur. He reveals the seven essential steps for building a successful business without debt or outside funding. Mark emphasizes the importance of a supportive environment, financial discipline, and dreaming big. He discusses how his cancer diagnosis shaped his purpose and why legacy drives his success. Tune in to hear about instilling financial values in children and creating opportunities for all.

Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on what it really takes to build a wildly successful business… and stay married while doing it. TIMESTAMPS 00:00 - Introduction to Mike and Kass Lazerow 01:22 - Why co-founder partnerships succeed, or fail 02:38 - How to navigate working together as a couple 05:11 - The must-ask questions before choosing a business partner 07:28 - Equity splits, work ethic, and setting expectations 12:03 - The reality of balance for entrepreneurial families 14:27 - Building businesses during early parenting years 21:18 - The V2MOM framework for focus and decision-making 29:17 - Identifying the key levers that drive business growth 32:34 - Common mistakes in hiring and building a team 36:18 - Scripts and frameworks for difficult conversations 40:20 - Legal foundations every founder should know 45:41 - The emotional side of entrepreneurship and building wealth 49:42 - Rethinking money, freedom, and legacy 55:24 - What success really looks like in business and life RESOURCES + LINKS Grab Kass + Mike’s New Book Shoveling Shit Here: kassandmike.com/the-book Get The Small Business Planner Here - The Tool Every Founder Needs To Organize + Run Every Detail Of Their Business, From Legal Documents + Contracts To Systems, SOPs, + Essential Operations. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Imagine if your brand thrived even with a social media blackout! Discover the three crucial pillars for a standout personal brand: positioning, presence, and proof. Learn how to define your unique expertise, gain trust in influential spaces, and convert interest into sales. Find out why showcasing your perspective is key to establishing authority and differentiating yourself in a crowded market. Ultimately, create a brand that attracts ideal clients and opportunities, all while you take a step back.

Erin Claire Jones, a leading expert in Human Design and author of a new book, shares her insights on navigating motherhood while launching a book. She discusses balancing the demands of business with postpartum life and emphasizes working with your natural energy. Erin breaks down how each Human Design type approaches life and work, offering tips for decision-making and community building. The conversation also touches on parenting styles and the importance of understanding children's unique energy types to foster their individuality.

Six figures might seem like the ultimate goal, but it often leads to overwhelm and burnout. The hosts reveal why hustling harder isn't the solution and debunk myths that keep entrepreneurs stuck. Simple shifts in mindset and strategy can unlock sustainable growth. Learn how to identify what's really working, leverage technology to automate processes, and delegate effectively to transform from operator to true CEO. Discover how to scale with profit, not just revenue, for a more enjoyable entrepreneurial journey.

Leadership isn't always as glamorous as it seems. Discover the pitfalls of hiring too fast and the importance of trusting your gut in decision-making. Dive into the hidden costs of avoiding tough conversations and how people-pleasing can lead to an identity crisis. Learn about the breakthroughs that emerge from breakdowns and gain insights into what healthy leadership looks like today. The conversation offers raw and honest reflections aimed at helping leaders grow with integrity.

Navigating the rocky terrain of post-failure business can shake your confidence. The discussion delves into why self-trust falters and offers strategies for rebuilding it. Learn to distinguish between fear and intuition, and explore small decisions that can ignite your confidence. Uncover the traps of reflection that lead to self-sabotage, and find practical ways to regain momentum without the pressure of perfection. This insightful talk empowers you to lead again, even after setbacks.

What’s it really like growing up with a wildly successful mother, and then becoming one yourself? Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood.  Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired. TIMESTAMPS 00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms. 00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close. 05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life. 09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood. 10:53 - The pivotal repair work between Kate and her mom after a childhood of distance. 17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business. 24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success. 28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth. 35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results. 38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset. 47:25 - Why not savoring every moment of early motherhood is okay + how redefining your own values can free you from guilt and comparison. RESOURCES + LINKS Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox. Calling All Coaches: Brendon Burchard Is Hosting A Free Live Training For The Bossbabe Community On April 29. Get The Details To Join The Private Zoom Call Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).