the bossbabe podcast

The online business landscape is changing, and the era of easy wins is fading. Creators are facing burnout as buyers grow savvier. AI is reshuffling the deck—discover what it can replace and what remains irreplaceable. Trust and transformation become your new currency. Learn the importance of deep specialization and building a strong ecosystem over traditional funnels. Practical insights on future-proofing your business will help you stay relevant in this evolving market.

The online business landscape is rapidly evolving, leaving outdated strategies in the dust. Founders must focus on sustainability and infrastructure rather than just visibility. The rise of AI is changing content dynamics, making surface-level offers obsolete. Entrepreneurs should transition from personal branding to developing proprietary intellectual property. It's about crafting unforgettable brand experiences and becoming a thought leader to cut through the noise. This discussion is essential for anyone looking to thrive in the future of online business.

Have you ever thought about starting a business from scratch? Discover how to build a $100K/month venture with just one offer, even without an audience or a brand. Learn to identify high-value problems to solve and the power of simplicity in creating effective offers. Uncover the importance of aligning income goals with personal life and adopt a no-fluff funnel strategy. Plus, get insights on the right traffic sources to kickstart your business and the mindset shifts required for successful selling.

Join Rory Vaden, bestselling author and co-founder of Brand Builders Group, as he shares insights on clarifying and scaling your personal brand. Discover why starting with 'who' instead of 'what' is crucial for standing out. Vaden emphasizes the power of storytelling over data and explains how authenticity is key in an AI-driven world. He also reveals his strategies for becoming unforgettable and getting noticed in your niche. Plus, grab his audiobook for free!

Feeling disconnected from your business? Explore the signs of burnout versus boredom and discover how to recalibrate your work life. Learn how to audit your alignment with personal values, prune unnecessary commitments, and delegate tasks effectively. Real stories from women who reignited their passion will inspire you to reconnect with your why. Plus, actionable steps to evolve your business without losing its essence. It’s time to ignite your creativity and spark joy back into your work!

Mark Pentecost, the self-made billionaire and founder of It Works! and Impact Professionals, shares his journey from high school teacher to billionaire entrepreneur. He reveals the seven essential steps for building a successful business without debt or outside funding. Mark emphasizes the importance of a supportive environment, financial discipline, and dreaming big. He discusses how his cancer diagnosis shaped his purpose and why legacy drives his success. Tune in to hear about instilling financial values in children and creating opportunities for all.

Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on what it really takes to build a wildly successful business… and stay married while doing it. TIMESTAMPS 00:00 - Introduction to Mike and Kass Lazerow 01:22 - Why co-founder partnerships succeed, or fail 02:38 - How to navigate working together as a couple 05:11 - The must-ask questions before choosing a business partner 07:28 - Equity splits, work ethic, and setting expectations 12:03 - The reality of balance for entrepreneurial families 14:27 - Building businesses during early parenting years 21:18 - The V2MOM framework for focus and decision-making 29:17 - Identifying the key levers that drive business growth 32:34 - Common mistakes in hiring and building a team 36:18 - Scripts and frameworks for difficult conversations 40:20 - Legal foundations every founder should know 45:41 - The emotional side of entrepreneurship and building wealth 49:42 - Rethinking money, freedom, and legacy 55:24 - What success really looks like in business and life RESOURCES + LINKS Grab Kass + Mike’s New Book Shoveling Shit Here: kassandmike.com/the-book Get The Small Business Planner Here - The Tool Every Founder Needs To Organize + Run Every Detail Of Their Business, From Legal Documents + Contracts To Systems, SOPs, + Essential Operations. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Imagine if your brand thrived even with a social media blackout! Discover the three crucial pillars for a standout personal brand: positioning, presence, and proof. Learn how to define your unique expertise, gain trust in influential spaces, and convert interest into sales. Find out why showcasing your perspective is key to establishing authority and differentiating yourself in a crowded market. Ultimately, create a brand that attracts ideal clients and opportunities, all while you take a step back.

Erin Claire Jones, a leading expert in Human Design and author of a new book, shares her insights on navigating motherhood while launching a book. She discusses balancing the demands of business with postpartum life and emphasizes working with your natural energy. Erin breaks down how each Human Design type approaches life and work, offering tips for decision-making and community building. The conversation also touches on parenting styles and the importance of understanding children's unique energy types to foster their individuality.

Six figures might seem like the ultimate goal, but it often leads to overwhelm and burnout. The hosts reveal why hustling harder isn't the solution and debunk myths that keep entrepreneurs stuck. Simple shifts in mindset and strategy can unlock sustainable growth. Learn how to identify what's really working, leverage technology to automate processes, and delegate effectively to transform from operator to true CEO. Discover how to scale with profit, not just revenue, for a more enjoyable entrepreneurial journey.