the bossbabe podcast

What’s it really like growing up with a wildly successful mother, and then becoming one yourself?Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood. Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired.TIMESTAMPS00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms.00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close.05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life.09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood.10:53 - The pivotal repair work between Kate and her mom after a childhood of distance.17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business.24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success.28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth.35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results.38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset.47:25 - Why not savoring every moment of early motherhood is okay + how redefining your own values can free you from guilt and comparison.RESOURCES + LINKSLove This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox.Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience. Calling All Coaches: Brendon Burchard Is Hosting A Free Live Training For The Bossbabe Community On April 29. Get The Details To Join The Private Zoom Call Here.Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Unlocking growth doesn’t always require new strategies; it may lie within your current business practices. Discover how to conduct a comprehensive audit to identify profitable revenue streams and eliminate inefficiencies. Learn to pinpoint your best lead sources and improve your sales process by fixing conversion leaks. Eliminate operational bottlenecks through automation and delegation. This insightful guide empowers entrepreneurs to reflect and optimize, allowing for significant growth without adding complexity.

Is the pursuit of "having it all" holding you back? Discover how to redefine success and thrive as a CEO while being a mother. Embrace self-care and support systems that empower you. Learn to prioritize your energy and let go of guilt to foster real ambition. Gain insights on when to seek help and how to align your schedule with your true values. This refreshing perspective offers practical strategies for anyone feeling stretched thin in their quest for balance.

Going viral is a science, not a stroke of luck! Discover the 10x10 method that reveals what makes content successful. Explore how to harness AI for efficient content creation while understanding your post's psychology. Learn why those first 50 posts are crucial and gain insights on finding inspiration beyond your niche. The podcast also covers five viral hook styles to experiment with and shares case studies showing explosive growth from modest beginnings. Finally, get tips on maintaining momentum after hitting viral status!

Learn how your content can go from just likes to real sales with a Million Dollar Content Plan! Discover four essential pillars: Authority to build trust, Connection to foster relationships, Buyer Psychology to anticipate objections, and Conversion to drive actual sales. The discussion highlights strategic content planning, including repurposing existing content and creating a structured calendar. Say goodbye to the myth that more content equals more money, and start crafting content that truly converts!

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice. In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue.She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business.If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works. TIMESTAMPS00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough.00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe.00:51 – The five biggest myths about making money online -- and why they aren’t true.01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it.03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead.05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about.07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue.09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories.10:20 – What actually works: the four-part framework for building a scalable, profitable business.10:38 – Creating a high-converting, irresistible offer that people actually want to buy.12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.”13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies.15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business.RESOURCES + LINKS🚀Doors Are Now Open to Join Freedom Fast Track.Get The Funnel Roadmap Mentioned In The Episode Here.Train AI To Be Your Marketing Team: Free Guide Here.Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business.What You’ll Learn: Why some businesses explode with growth while others stay stuck spinning their wheels. The key difference between funnels and personal branding—and how to know which one you need right now. The exact steps to create a business that brings in revenue and builds long-term trust. TIMESTAMPS00:00 Funnels vs. personal branding — which one actually makes more money?01:06 What a funnel really is (and why most people overcomplicate it).02:28 What personal branding actually means (hint: it’s not just showing up on social media).03:57 How a strong personal brand can triple your funnel conversions.07:10 Why personal branding and funnels should work together — not separately.08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game.09:59 The rise of micro-influencers and why small audiences can drive massive results.11:15 The real answer: Which one makes more money, and where should you start?14:42 How to scale without burnout and build a business that runs like clockwork.17:04 Two resources to help you implement this todayRESOURCES + LINKS⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here.🚀Doors Are Now Open to Join Freedom Fast Track.Get The Funnel Roadmap Mentioned In The Episode Here.Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here.Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Discover why many funnels fail and how to turn yours into a conversion powerhouse. Learn about the four stages of buyer psychology and the importance of meeting customers where they are. Key metrics to track for optimization are revealed, along with strategies to create a funnel that scales successfully. Explore the most profitable funnel types and the crucial backend processes that drive revenue. Plus, get top traffic strategies that fuel high-converting sales machines.

Explore the pitfalls of chasing vanity metrics and discover how to attract the right audience instead. Gain insights into effective content strategies that prioritize consistent engagement over fleeting virality. Learn why turning followers into buyers requires more than just trendy posts and how to create a structured approach that drives real business growth. Hear about the importance of audience engagement and the significance of strategic social media management for long-term success.

Sales struggles might stem from marketing issues, not the sales process itself. Uncover the myths surrounding sales and learn how to create demand effectively. Discover the mistakes during launches and why a strong pre-launch strategy is essential. Explore the three core elements of a high-performing sales system and how simplicity can lead to growth. Finally, gain insights on building a marketing system that operates on autopilot, turning your followers into loyal customers.