the bossbabe podcast 469: The Unlock to FINALLY Clarifying + Scaling Your Personal Brand with Rory Vaden
15 snips
Jun 26, 2025 
Join Rory Vaden, bestselling author and co-founder of Brand Builders Group, as he shares insights on clarifying and scaling your personal brand. Discover why starting with 'who' instead of 'what' is crucial for standing out. Vaden emphasizes the power of storytelling over data and explains how authenticity is key in an AI-driven world. He also reveals his strategies for becoming unforgettable and getting noticed in your niche. Plus, grab his audiobook for free!
AI Snips
Chapters
Books
Transcript
Episode notes
Start Branding With Your Audience
- The clearest starting point for building a personal brand is knowing who you serve, not what you do.
- This clarity directs all business decisions, from marketing to pricing to staffing.
Serve Your Former Self
- Serve the person you once were to easily find your unique brand voice.
- Your credibility grows from your personal journey and overcoming challenges, not from degrees or followers.
Natalie's Brand Rebirth
- After personal hardships, Natalie redefined her brand by focusing on serving burned-out entrepreneurs.
- Her unique lived experiences enabled deeper connection and coaching authenticity.
