

The Nourished CEO Podcast
Laura Schoenfeld
The Nourished CEO is the podcast for ambitious coaches, wellness practitioners, and online business owners who are done choosing between success and self-care.
Hosted by business strategist and mentor Laura Schoenfeld, this show is your permission slip to build a wildly profitable business and a deeply nourishing life.
Each episode dives into the strategies, mindset shifts, and behind-the-scenes realities of what it takes to grow a thriving business while honoring your energy, your values, your family, and your life outside of work.
Through honest solo episodes and inspiring guest interviews with industry experts and real clients, you’ll hear powerful stories and practical insights about what’s actually working to create sustainable income and impact without burnout.
Whether you're in the messy middle of growth or refining a business that already supports your lifestyle, The Nourished CEO will help you design success on your own terms, and love the life you’re living along the way.
Hosted by business strategist and mentor Laura Schoenfeld, this show is your permission slip to build a wildly profitable business and a deeply nourishing life.
Each episode dives into the strategies, mindset shifts, and behind-the-scenes realities of what it takes to grow a thriving business while honoring your energy, your values, your family, and your life outside of work.
Through honest solo episodes and inspiring guest interviews with industry experts and real clients, you’ll hear powerful stories and practical insights about what’s actually working to create sustainable income and impact without burnout.
Whether you're in the messy middle of growth or refining a business that already supports your lifestyle, The Nourished CEO will help you design success on your own terms, and love the life you’re living along the way.
Episodes
Mentioned books

May 20, 2025 • 34min
How I'm Adapting to the Rise of AI in My Online Business
Today I’m pulling back the curtain on something that’s changing the game faster than anything I’ve seen in my 12+ years online: artificial intelligence. In this solo episode, I’m sharing exactly how I’m embracing AI in my business, not running from it. From the wild rise of AI tools like ChatGPT to the opportunities (and challenges!) they bring for coaches, consultants, and online service providers like you and me, I talk through how I’ve strategically decided to adapt and thrive. I’ll also give you a behind-the-scenes look at the three major shifts I’m making—from using AI to multiply my content reach and client support, to elevating my ideal client avatar, to fully leaning into my personal brand like never before. If you’ve ever felt overwhelmed or unsure about where AI fits in your business, this episode will inspire you to see AI not as a threat—but as a tool to help you work smarter, serve better, and step boldly into your role as a thought leader. 🕑 Episode Timeline [00:00] – Kicking off with the explosion of AI in the online space and why it’s not just a passing trend [03:58] – Why I chose to adapt early to AI to stay competitive with less time and energy [05:47] – The #1 way we use AI in my business: expanding my thought leadership without replacing my unique voice [08:53] – How we’re building custom AI tools to provide faster, scalable client support (and why it’s been a game-changer!) [14:01] – Why I’m refining my messaging and elevating my ideal client avatar to future-proof my offers [21:55] – How AI is impacting entry-level coaching programs—and why I’m shifting my focus to mentorship and advanced clients [24:53] – The power of going all-in on my personal brand and creating The Nourished CEO as a movement, not just a program [32:02] – A direct message to business owners: why adapting to AI is non-negotiable for future success 💎 Memorable Quotes “AI is not going anywhere. They’re not going to put that toothpaste back in the tube.” “At the end of the day, AI is not ever going to replace humans. It’s going to make us all more efficient.” “If your paid offer can easily be replaced by an AI chatbot, you’re going to struggle.” “I want to be the face of a movement, not just a coach or program creator.” “My energy and my voice and my experience—that is the product. AI can never replicate that.” “The coaches and practitioners who adapt early, stay human-first, and lead with experience will be the ones who thrive.” “Honestly, if you’re not using AI to streamline your operations or client support, you’re behind.” 🔗 Links & Resources Learn more about The Nourished Business Accelerator Follow me on Instagram: @lauraschoenfeldrd 💬 Closing Thoughts AI isn’t going anywhere, and the online business landscape is shifting fast. But the good news? You can adapt and thrive—by staying human-first and showing up as the leader and face of your business. If you loved this peek behind-the-scenes, be sure to rate, review, follow, and share The Nourished CEO Podcast to help other entrepreneurs get the guidance they need in this AI-powered new world. See you next week!

May 13, 2025 • 27min
Why Women Must Charge Premium Prices (And Stop Settling for Less)
Today, I’m diving into a topic that might ruffle a few feathers, but it’s one I believe every woman entrepreneur, especially those in health and wellness, needs to hear. If you're a coach, consultant, or practitioner who's been conditioned to undervalue your expertise or struggle with money mindset, this episode is your wake-up call. I'm sharing my personal journey as a mom, business owner, and former dietitian and explaining why charging premium prices isn’t just okay... it’s necessary. We’ll explore how motherhood, time constraints, and industry expectations intersect to create burnout, and why women must lead the change in valuing their time and talent. This episode is both a reality check and a rallying cry to raise your prices, own your worth, and reclaim your freedom. 🔥 If you’re tired of sacrificing your energy, finances, or time with your kids to serve clients who undervalue your services, I promise you there’s a better way. Tune in and get inspired to make bold, empowered decisions that honor you and your impact. Episode Highlights [1:10] - Why this topic might be controversial but essential for impact-driven women. [2:41] - What it really means to be the sole breadwinner with limited time and energy. [4:10] - The real cost of your expertise: education, internships, and hard-won experience. [7:42] - Unpacking the false choice between helping people and making good money. [10:26] - The societal and industry beliefs that keep female experts underpaid. [12:15] - The trap of corporate wellness jobs: convenient but undercompensated. [14:08] - Why high-ticket pricing is not greedy—it’s essential for sustainability. [17:28] - How charging premium raises the standard for your clients and your industry. [20:15] - Moms, your time is even more valuable now. Here’s why that matters. [24:45] - Final reflection: are your prices based on value or fear? Inspiring Quotes From This Episode “Premium pricing is not just about the income you’re making. It’s about reshaping what’s normal for female experts.” “Motherhood expands your wisdom, your intuition, your value… and that’s why moms should be charging the most.” “You didn’t start your business to work 40 hours a week and barely scrape by. You started it for freedom.” “When you undervalue yourself, you attract clients who undervalue your work too.” “Wealth and wellness are not opposites. Wealth is a tool, and women, especially moms, deserve to live well too.” “If you’re bleeding yourself dry serving 30 to 40 clients a week just to afford childcare, something has to change.” “The system is built to keep women and female health experts undervalued. And it only changes when we decide to change it.” Links & Resources Follow me on Instagram @lauraschoenfeldrd Want my eyes on your business? Check out my coaching programs. Let’s Stay Connected! Loved this episode? Let me know what resonated with you—DM me on Instagram @lauraschoenfeldrd and share your takeaways. If this fired you up, be sure to subscribe so you never miss an episode. And if you’re feeling generous, I’d be so grateful if you left a 5-star rating and review. It helps other women entrepreneurs find this podcast and join the movement to build wealth without burnout. Until next time, keep showing up, charging what you’re worth, and stepping fully into your power as a Nourished CEO.

May 6, 2025 • 34min
How to Stand Out Online Without Losing Your Authenticity
I am so excited to dive into today's episode—a real heart-to-heart on how to stand out in the noisy online world without compromising who you are. After 11+ years of running an online business (starting as a nutritionist in ancestral health and evolving into a full-time business coach), I’ve seen firsthand how much the digital landscape has shifted. With AI-generated content flooding the market and influencer-style accounts dominating social media, it can feel like you're shouting into the void—even if you’re sharing valuable, life-changing content. So, how do you get noticed without resorting to cringey trends or abandoning your ethics? How do you attract aligned clients, not just attention? In this episode, I’m breaking down exactly how to show up authentically, build trust with your audience, and create content that converts—without selling your soul or playing the algorithm game. Whether you're brand new or a seasoned pro feeling lost in the crowd, I’ve got strategies and mindset shifts that will reignite your content with purpose and integrity. Tune in to learn: Why views don’t pay the bills (and what does) How to balance sales strategies with genuine connection The three types of thought leadership content that build trust and drive sales And yes, I’m sharing some of my own hard-earned lessons (mistakes included) so you don’t have to learn them the hard way! Episode Highlights: [0:34] – Reflecting on 11+ years of online business evolution and the rise of influencer-driven content. [5:55] – The myth that more views = more clients—and why it rarely works that way for coaches and service providers. [4:44] – The ethics trap: why staying true to your values is key (and how to do it without holding back). [7:51] – Why going viral can attract the wrong audience and how to shift focus to aligned leads. [10:17] – Finding the balance: blending authenticity with sales strategies for better content and better results. [24:58] – Three types of content that position you as a thought leader: Problem awareness, perspective-shifting, and previewing your process. [32:30] – How to stand out online even with a small audience and why that’s all you really need to be successful. Links & Resources: Learn more about the Nourished Business Accelerator Follow me on Instagram for more behind-the-scenes and thought leadership: @lauraschoenfeldrd If this episode resonated with you, I’d love it if you’d rate, follow, and review the show! It helps more amazing coaches and practitioners like you discover these conversations. And don’t forget to share this episode with a friend who could use a little encouragement to show up authentically online. Thanks for tuning in—I’ll catch you on the next episode of The Nourished CEO Podcast!

Apr 29, 2025 • 25min
How to Stop Letting Fear Run Your Business
Today we’re diving into a topic that hits close to home not just for me, but for so many entrepreneurs out there. We’re talking about fear. Specifically, how fear can secretly (or not-so-secretly) steer your business decisions, slow down your growth, and keep you from reaching your full potential. And honestly? This is the perfect episode to kick off after rebranding because, let’s be real, getting back into podcasting after a break felt really intimidating for me. Even after 12 years of being in and out of this space, fear still crept in. But here I am, doing it anyway, ripping off the Band-Aid! And that’s exactly what I want for you, too; to recognize where fear is holding you back and to take bold, aligned action anyway. In this episode, we’ll explore the sneaky ways fear shows up in your business (spoiler alert: it’s not always obvious), how to recognize it, and what you can do to stop letting it drive the bus. From procrastination to perfectionism, from over-researching to hiding behind busy work—I’ve been there, and I’m sharing my personal journey with you. Plus, I’ll walk you through some of the most powerful shifts I’ve made that helped me stop overthinking and start moving forward with confidence. Timeline Summary [0:00] – Why relaunching The Nourished CEO Podcast felt scary even after 12 years of podcasting experience. [3:10] – How fear masks itself as procrastination—and why it delayed this podcast for years. [4:09] – The double-edged sword of perfectionism and how it slows your progress. [7:19] – Over-researching: when gathering more info keeps you stuck. [9:10] – The sneaky role of busy work (and how even program creation can be fear-based avoidance). [10:42] – Common fear-driven decisions like resisting niching down, hiring, launching, or investing in your business. [17:04] – How to build self-trust so you can move past fear and grow your business with confidence. [21:18] – Why waiting for confidence is a trap—and how to create it through aligned action and reframing. Links & Resources DM me on Instagram: @lauraschoenfeldrd – I’d love to hear your thoughts and what resonated with you in this episode! Thank you so much for joining me for this vulnerable (but hopefully empowering!) conversation. If this episode helped you recognize your own fear patterns or gave you that little nudge you needed to take action, please leave a five-star review! It helps more entrepreneurs like you find The Nourished CEO Podcast and get the inspiration they need to show up fully in their businesses. And as always, I can’t wait to connect with you again next time! Until then, keep taking action—even if it feels a little scary. See you soon! 💛

Apr 29, 2025 • 21min
We’re Back, Baby! What to Expect from The Nourished CEO Podcast
Hey friends, it’s Laura Schoenfeld here, and I’m back! After a two-and-a-half-year hiatus from podcasting, I’m stepping back into the world of long-form audio content—and I couldn’t be more excited (and maybe just a little nervous). In this special relaunch episode, I’m pulling back the curtain on why I pressed pause on my podcast journey, what’s changed in my life and business since then, and why now is the time to return with a fresh perspective and a brand-new name—The Nourished CEO Podcast. If you’ve been with me since the Fed and Fearless days, you’ll hear all about the evolution from nutrition coaching to business mentorship for coaches, consultants, and practitioners who are ready to build thriving online businesses without burning out. I also share candid reflections on motherhood, entrepreneurship, and the identity shifts that come with navigating both. This episode sets the stage for what you can expect moving forward—real conversations, practical strategies, and behind-the-scenes insights to help you build a business that supports your whole life. Ready to step into your Nourished CEO role? Hit play, and let’s dive in together! Episode Highlights: [0:00] – Welcome back! Why I'm relaunching the podcast after a two-year hiatus. [1:45] – How motherhood shifted my identity and reshaped my business approach. [5:37] – The breaking point: realizing my business was too dependent on my energy. [9:48] – Introducing The Nourished CEO concept and why it’s the foundation of this rebrand. [13:33] – My vision for the show: raw conversations, real strategies, and what you can expect. [17:37] – Who this podcast is for: coaches, consultants, and practitioners who want to scale without burning out. [19:19] – What’s next: weekly episodes, interviews with industry friends, and client success stories. Links & Resources: Follow me on Instagram: @lauraschoenfeldrd If this episode resonated with you, I’d love it if you hit Follow on your favorite podcast platform and shared it with a friend who’s on the same entrepreneurial journey. And if you’re feeling generous, leave a 5-star review—it helps more amazing business owners like you find the show. I can’t wait to continue this conversation with you in the next episode! Stay nourished, Laura 💛

Dec 26, 2022 • 1h 6min
Shifting your Subconscious for Growth and Healing With Allison Roman
How do your subconscious beliefs impact your physical health? Without deep introspection, it’s hard to know. But we are all affected by it. Today’s guest explains how to plumb the depths of our subconscious to learn what we need for full healing to take place. About Allison Roman Allison is a Transformation Coach & Holistic Healing Practitioner who helps women get unstuck and release what's holding them back from living their best life. By fusing subconscious reprogramming with practical lifestyle tools for empowered healing, Allison guides people to step into their power and create the life they desire. She has been trained in numerous holistic methodologies and has been teaching and coaching in the wellness industry for over 15 years. You'll find her work focuses on the intersection of mental, emotional, physical, and spiritual well-being for aligned and authentic living. You Can Control Your Subconscious Beliefs for Better Health Results Throughout this episode, Allison explains how and why our beliefs impact our health. Perhaps you’ve tried every regular solution to a chronic health issue and are still stuck. Maybe you’ve even recovered physically but still feel like there’s work left to do. If so, it’s time to look beyond the physical level. There may be emotional and mental root causes at play. Allison describes why what we believe is possible will be our experience. For instance, your beliefs about what is possible for your healing will affect how you view a diagnosis. Your level of optimism or pessimism will impact your results. As practitioners, part of our job is to help our clients believe that they can get results. To do this, we need to understand where our client’s belief lies. What does healing mean to them? How do they perceive good health? This sometimes differs from conscious beliefs. Diving deep into this will be an important step for true change. Taking Control of Your Beliefs and Your Healing Journey Allison talks about examining and eliminating limiting beliefs to better align yourself with your goals. This is hard work. As she says, it keeps you humble. But it also builds up your emotional intelligence. Processing, feeling, and exploring emotions can allow you to use them for healing instead of staying in “victim mode”. The truth is, you are the expert of you. Sure, practitioners and doctors can give you their perspectives. But ultimately you need to trust your own judgment. Allison has some advice to help you better check into your beliefs and what your body is saying. This includes meditation, listening to your body, and examining the sources of emotions. Most of all, you need to believe that you will find the answer you seek, or it will remain elusive. How might your subconscious beliefs be standing in the way of growth? Leave a comment on the episode page! In This Episode Why physical symptoms can be a reflection of our unconscious thoughts [5:45] Signs that subconscious work is needed for further self-improvement [8:00] How practitioners can help clients overcome the stigma of healing [14:30] What deletion, distortion, and generalization are and how to recognize them [23:30] What to do when your own judgment is in doubt [35:30] How timeline therapy can be a powerful healing tool [51:00] Quotes “It’s been so impactful, not only for my health, but it has deeply impacted all the other areas of my life. It’s really powerful stuff.” [5:02] “We go through challenges. We go through transformation. Any time we are transforming or up-leveling in any way, we undoubtedly are going to have discomfort. Going to those deep dark places gets us to be the higher versions of ourselves.” [18:08] “This is where it’s so important to work with someone one-on-one who is doing subconscious work because it’s below your conscious awareness. You don’t realize that it’s happening, that’s how the subconscious works.” [45:25] Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide! Links Sign up for the Nutrition Business Accelerator! Find Allison Roman online Follow Allison on Instagram Free Download to Unlock your Healing Potential Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight Creative Related Episodes Episode 162: How Your Beliefs Affect Your Results In Health and In Business with Megan Blacksmith Episode 17: Healing Skin Rashes with Jennifer Fugo

Dec 19, 2022 • 51min
How Good Bookkeeping Can Grow Your Business with Annie Hillman
Don’t you just love bookkeeping? Well, I sure don’t. Yet, proper bookkeeping can make a difference in your business. To get you excited to dive into your books and records so your business can grow, I brought on a guest with a real passion for managing the minutiae of business. About Annie Hillman Annie Hillman is the founder and head bookkeeper at Atlas Bookkeeping Co. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. She worked her way up to staff accountant and stayed there until starting Atlas in 2020. Now, she spends her days helping business owners treat numbers like a tool, not a threat so they can run empowered, profitable businesses with calm confidence. She helps business owners embrace numbers, increase profits, and stress way less with monthly money management. Besides crunching your numbers, Annie loves fitness, baking bread, and hanging with her husband, daughter, and two dogs. Why It’s Time to Hire a Bookkeeper Even if your business is tiny or you’re just starting out, getting help with your books is a great thing to do. One thing that helped me grow my business was hiring a bookkeeper. Annie and I explain how doing this will free up your time so you can focus on actually running your business, not just managing its details. Unless you’re an expert at this already, a professional bookkeeper will also provide you with data you might otherwise miss. You can then use this information to help your business thrive even more. It’s also helpful to get an outside perspective on your business for an objective viewpoint. What You Can Do to Better Manage Your Books To get your books in order, Annie has some suggestions. First, don’t wait until the end of the year. Regularly dedicate some time to it. Also, don’t muddy up your numbers with personal expenses. Keep your business numbers separate from everything else. Annie also wants you to keep your receipts organized. Even storing them in a simple Google Drive folder will make everything so much easier when it's time to crunch the numbers. We also discuss helpful tools for keeping track of expenses and income, such as Annie’s Money Mapper and accounting software. If a tool can save you time and effort, then it will be worth the cost in the end. Even if your business is small now, set all this up so that things will continue to run smoothly as you grow. What’s been your biggest bookkeeping challenge? Leave a comment on the episode page! In This Episode Why paying a bookkeeper will save you money in the end [6:00] The most common mistakes business owners make with their books [13:30] The important distinction between a bookkeeper and an accountant [17:00] Helpful tools for tracking income and expenses [22:00] Accounting for the difference between profit and sales [31:30] Making sure you have enough money for tax time [42:30] Quotes “There’s something to be said about looking at your business objectively. Sometimes as a business owner, you can’t do that with your own numbers.” [12:28] “A bookkeeper is going to manage your books on a monthly basis. So they’re going to get really into the minutiae of it.” [17:50] “That might work when you have two clients. But we all want to grow and scale our business. That’s not going to work when you have a hundred clients or more.” [30:32] Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide! Links Download your FREE Profit Planning Workbook! Find Annie Hillman online Bookkeeping Basics Guide Use Coupon Code - PODCAST20 for 20% off Money Mapper Xero - Accounting Software Profit First by Mike Michalowicz Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight Creative Related Episodes Episode 161: How I Prepared My Business for a Paid Maternity Leave

Dec 12, 2022 • 53min
How To Go Through Menopause Like A Rock Star with Esther Blum
Are you dreading menopause? Many women do. But today’s guest has not only embraced this stage of life, she also makes it a lot of fun! In this episode, you’ll hear how to approach menopause with enthusiasm. About Esther Blum Esther is the bestselling author of Cavewomen Don't Get Fat, Eat, Drink and Be Gorgeous, Secrets of Gorgeous, and The Eat, Drink, and Be Gorgeous Project. She currently maintains a busy virtual practice where she helps women balance hormones, lose stubborn body fat, and treat the root cause of health struggles. Her new (5th) book, See Ya Later, Ovulator!, was released on October 4th. Esther received a Bachelor of Science in Clinical Nutrition from Simmons College in Boston and is a graduate of New York University, where she received her Master of Science in Clinical Nutrition. Esther is credentialed as a registered dietitian, a certified dietitian-nutritionist, and a Certified Nutrition Specialist (CNS), with certification from the Board for Certification of Nutrition Specialists (BCNS). She is also a member of the American Dietetic Association, Dietitians in Functional Medicine, Nutritionists in Complementary Care, and the Connecticut Dietetic Association. How Practitioners Can Approach Menopause with Their Clients The sad state of affairs is that there are currently few options presented to women as they approach and go through menopause. Commonly, all they are offered is birth control or just a sympathetic shrug. Esther explains how there’s so much more that practitioners can do. She describes the many tests and treatments that can truly help. With more knowledge about what’s changing in your body, you can enter this stage of life without dread. In fact, it can even be something to look forward to. What Can Be Done to Make Menopause a Better Experience Unlike conventional practitioners, Esther sees a huge value in hormone treatments for menopause. She points out the shortfalls of some studies that lean away from hormones and discusses the benefits she and others have seen. There are also many lifestyles and diet interventions that will help, especially when it comes to weight management. Esther explains how optimizing protein and carbohydrate intake, exercise, and an indomitable attitude will prepare you to go through menopause like a rockstar. What can you do now to help make menopause a better experience for you or your clients? Leave a comment on the episode page! In This Episode Why menopause is seldom discussed by dietitians and other providers [8:00] What practitioners can do to change the landscape surrounding menopausal care [20:00] Managing weight gain during menopause with diet [27:15] Advice for aspiring book writers [35:20] Quotes “You don’t have to wait until you hit a full year of not having a period before bringing hormones in. You can actually bring them in during perimenopause, and you should.” [10:54] “Do not sit and wait for the medical system to change. The way it’s going to change is from us; that’s how everything changes.” [19:55] “You got to make nutrition fun and sexy and accessible for everybody. It shouldn’t be a dry bland diet.” [45:38] Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide! Links Sign up for Practice Better! Find Esther Blum online Follow Esther on Instagram | YouTube | Facebook Esther’s Giveaways See You Later Ovulator! Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight Creative

Dec 5, 2022 • 49min
How To Price Your Coaching Offers
Let’s talk about pricing. There are a lot of different philosophies about pricing out there. Personally speaking, I feel that premium pricing is the best way for any health and wellness entrepreneur to grow their business. In this episode, I tell you how to come up with your premium price point! Why Premium Pricing is the Way to Go There are a lot of steps in creating a successful premium program. Pricing is one of the most crucial parts. There are a lot of individual factors in this. The type of people you serve and the problem you solve will drastically influence your price point. I talk about what to think about when it comes to the population you serve. Different people will be able to spend different amounts depending on various factors which you’ll need to consider. Also, you’ll want to examine the problem you solve and consider how high value it is. The Many Factors Behind Your Pricing Structure I can’t tell you what to charge. You have to decide that based on all that I talk about in this episode. It largely boils down to the offer you create. And pricing is part of creating that offer. You can’t just pick a random price without knowing your offer. Your offer is not only going to determine your price, but it’s also going to determine how well it sells. The more you raise your price, the harder it will be to sell, but it will be easier to make money because you won’t have to sell it to as many people. That’s quite the balancing act! You’ll need to find the highest price point that sells well. This is because, if you’re new to the business, you’ll find it’s a lot harder to make money selling low-ticket services because you’ll need many more clients. To come up with your perfect number, there’s a lot to examine. This includes knowing who your offer is for and the specific problem you solve. You also need to know your potential for solving this problem and what you will do to help your client achieve success. Knowing all this will help you determine the ideal price point for your ideal client. What struggles do you face when pricing your services? Leave a comment on the episode page! In This Episode The most important factors when identifying your premium price point [7:00] Understanding your value based on your skill level and experience [15:15] Creating an irresistible offer with your ideal price point [25:00] Making your offer stand out from the crowd [37:30] Quotes “Your personal financial goals will impact what you charge for things because that’s going to help you work backward to figure out what you need to be selling, how much you need to be selling, and how much you need to be charging.” [14:55] “I believe that you have to energetically match the amount of money you’re asking for. The way you’re going to energetically match it is by exceeding the value they are paying in the way you can serve and support them.” [22:10] “You should feel like your customer is getting more value than you are when it comes to your starting price point.” [35:40] Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide! Links Get the FREE Profit Planning Workbook! The Nutrition Business Accelerator Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight Creative

Nov 28, 2022 • 1h 4min
Thriving In The Face of Life Threatening Food Allergies with Kathlena The Allergy Chef
Is it possible to live a “normal” life in the face of severe food allergies? Today’s guest, who has hundreds of severe food allergies, has done just that. It takes experimentation, self-advocacy, and perseverance, but it is possible to not just live with allergies but to thrive. About Kathlena, The Allergy Chef™ Kathlena has over 200 food allergies and intolerances, and can't drink most water. The members of her household also have food allergies and special diets, none of them the same. After being told she had 30 days to live, she made it her mission to help the food allergy and special diet communities thrive. Three years after her lowest point, she and her team have published several cookbooks, started a bakery, done local and nationwide outreach developed hundreds of free recipes and resources, and much more. Every Case is Different with Food Allergies As someone with multiple extreme allergies, Kathlena understands as well as anyone could the impacts of food allergies on well-being. In this episode, she describes how this made her an advocate for others who may not be able to put a voice in their situation. Especially when it comes to young children, it is important to recognize the symptoms of food allergies and seek interventions before they lead to bigger issues. Everyone’s case is different too. Kathlena explains why this diversity of allergic reactions makes them difficult to study. That’s why it’s critical to truly listen to each individual and provide personalized care. Kathlena urges everyone to find a doctor who completely supports them in their healing journey. The Role of Mindset in Living with Food Allergies Mindset is a central part of how Kathlena lives with her allergies. She’s found that maintaining a positive perspective in the face of challenging circumstances is the difference between merely surviving and thriving. For Kathlena, this centers on her desire to make the world a better place. Not only does she want her own life to improve, but she also wants it for everyone else too. Even with all her health concerns, Kathlena remains incredibly optimistic in a contagious way. This comes from a recognition of everyday wins, no matter how small or trivial. It begins with perseverance and an understanding that we may never reach our goal, but there is success in trying. By celebrating every forward step, we become capable of progress that may have once seemed out of reach. How do you persevere in the face of extreme health challenges? Leave a comment on the episode page! In This Episode How a grim diagnosis led to Kathlena’s mission to change the world [3:00] The challenges of studying and treating food allergies [13:30] Working with and understanding the different definitions of food allergies and intolerances [23:30] Developing a mindset around the possibilities, not limitations, of living with severe food allergies [30:15] What it means to be a hero to others and to yourself [43:30] Resources to find meals for any diet [53:30] Quotes “I look at where I’m at now as the culmination of what happens when you take an undiagnosed person and you keep exposing them to food that causes harm. What happens to the body? I’m the answer.” [9:52] “No one is the expert the way you are. No one is as invested as you are.” [20:26] “Courage starts with these tiny steps; just these little baby steps. And we can all do them every single day.” [46:33] Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide! Links Get your FREE Profit Planning Workbook! Find Kathlena onlineUse fed50 discount code for 50% off the first month of membership on the website Follow Kathlena on Facebook | Pinterest | Instagram | Twitter | YouTube Mama Knows Gluten Free Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight Creative