How to Make Sales Feel Natural and Easy (Even If You Hate Selling)

Today I’m sharing insights on a topic that trips up so many heart-centered business owners—sales.

Whether you're a health coach, a practitioner, or an online business owner who’s felt uncomfortable, sleazy, or downright resistant to selling, this one's for you.

I’ll walk you through my personal journey from dreading sales to finding joy and ease in the process, even after a rough pregnancy and returning from maternity leave.

You'll learn how to reframe your mindset around selling, the power of daily micro-habits in building sales confidence, and the key internal beliefs that either make or break your ability to close.

I also reflect on the transformative experience of running the 75 Rich Challenge and how it re-ignited my sales flow and revenue, without perfection or pressure.

Top Quotes from This Episode

“You don’t have to necessarily be perfect. You don’t have to be killing yourself to try to make sales every day.”

“Confidence in selling does not come from knowing exactly what to say. What sales confidence really comes from is taking consistent, aligned action.”

“Sales conversations should really feel more like coaching to an aligned decision, and that decision could be yes or no.”

“You’re not taking something from them, you’re not stealing from them, you’re not hurting them by asking for money for the service.”

“If you totally 100% believe in what you’re selling, you don’t have to force yourself to try to sell it.”

Episode Timeline [0:19] - Why selling is non-negotiable in your online business success [2:37] - What inspired the 75 Rich Challenge and how it helped reignite my sales habits [6:32] - How I generated $95K in sales while completing only 36% of the challenge [9:57] - The mindset shift: selling as service, not manipulation [17:04] - Why sales confidence comes from consistent daily action [21:23] - Avoiding the “show up and throw up” sales script trap [22:59] - Aligning your mindset with your sales goals for authentic, high-converting conversations [27:33] - Final recap of the top 3 tips to make sales feel easy and natural

Links & Resources

• Follow me on Instagram: @lauraschoenfeldrd

• Apply for the Nourished Business Accelerator

Enjoyed the Episode? If this episode helped shift your sales mindset or gave you a practical action you’re excited to implement, please take a moment to rate, review, and follow the show on Apple Podcasts.

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