Why (And How) I'm Totally Revamping My Signature Program

What happens when life throws you a major curveball—like adding to your family during one of the toughest years in online business—and you realize your current business model just isn’t sustainable anymore?

That’s exactly where I found myself last year. In this episode, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA).

I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy.

These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family.

If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you.

Episode Highlights:

[2:22] - The crossroads moment: balancing motherhood, business growth, and the hard decision to let go of a profitable offer

[5:28] - Why running two group programs was no longer sustainable and the mindset shift that came with that realization

[10:42] - How I simplified my business by doubling down on the NBA and what that means for my clients

[14:23] - The two key systems I’m now teaching: video sales funnels and simple paid ads

[18:59] - Why over-teaching in sales content backfires and how to craft messaging that converts

[23:44] - How I use ads and organic content together to attract and convert high-quality leads

[27:10] - The exciting new updates inside the NBA, including fresh content, ad training, and custom AI chatbots to fast-track implementation

[31:56] - Why your signature program can—and should—evolve with you without creating a whole new offer

Top 5 Quotes from the Episode:

1. “I knew my health, my family, and my sanity had to come first—even if that meant cutting one of my most profitable programs.”
2. “Your signature offer can—and should—evolve with you. You don’t have to start over to create something even better.”
3. “The two systems that kept my business alive during one of the biggest transitions of my life are the exact ones I’m now teaching inside the Nourished Business Accelerator.”
4. “I would much rather be known for over-delivering and not disappointing people than selling something that wasn’t what they expected.”
5. “There’s nothing worth burning yourself out to grow your business—especially when there are smarter, simpler systems that can help you scale sustainably.”

Links & Resources:

• DM me “INFO” on Instagram @lauraschoenfeldrd to learn how we can help you implement these systems and create consistent high-ticket sales in your business

• Check out our blog for additional free content for growing your online health business