Marketing Speak®

YouTube is the second most popular search engine after Google. If you're advertising anywhere online and you're not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze. We've covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traffic talking about how he built an eight-figure empire off of YouTube advertising. It's a great episode. In this episode with Tom Breeze, who is an agency owner that specializes in YouTube advertising, it's a wholly different perspective and I think you're going to enjoy it. Tom Breeze is the Founder and CEO of Viewability, which specialized in YouTube advertising and boasts an impressive client list of international personal and corporate brands. With a pay for performance financial model, Viewability and partners are now the world's largest performance-based YouTube advertising company. Tom is also a speaker, author and consultant teaching businesses around the world how to advertise successfully on YouTube.

Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant links is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, owner of the link building agency Link Fish Media, delves into the subject of link development and link building, touching on topics like link earning, link baiting, link analysis, and some of metrics and measurement for success. She also shares some of her favorite tools for link analysis and research.

Do you want to learn how to create a seven-figure launch strategy for your online course, membership site, Software as a Service, book, product or service? If so, then this episode number 153 is for you. This episode's guest is Andrew Fox, also known as Foxy. Andrew is a serial entrepreneur and supercar addict who had sold over $7 million of information software and membership products. His latest venture, Hyper Funnel Formula, teaches people the A to Z Blueprint that he has used for many years to create all of his success.

This is episode number 152. It's all about getting PR through podcast appearances. Our guest is Jessica Rhodes. She's the Founder of Interview Connections, a guest booking agency for podcasters and guest experts. Jessica started podcasting in 2014 with the launch of Rock the Podcast. She also co-hosts the Podcast Producers and Womensplaining. Jessica is the author of Interview Connections: How to #ROCKTHEPODCAST from Both Sides of the Mic, and she's been a featured speaker at Podcast Movement, Podfest and Dream Business Academy.

In this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest isGreg Hickman. He is a marketing funnel strategist and the Founder of System.ly.A marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and systematize their delivery. He has helped implement systems for businesses such as Entrepreneur on Fire, John Loomer, Chris Docker and Nerd Fitness. Greg is a blogger, podcaster, speaker, and his work has been featured on the Huffington Post, Copyblogger, Social Media Examiner, Business.com and more.

The words you use in your marketing and in your customer communications matter. You need to use the words that connect to the experiences that your customers and prospects want to have. You need to understand the path that these users take as they are navigating your website to get to the outcomes they are after. There is a science to identifying and optimizing these paths. It's called Top TasksManagement. You're about to learn all about this and more in this episode number 150. If you care about customer experience, then you are in for a treat. Our guest is Gerry McGovern. He's the Founder and CEO of Customer Care Words. Gerry helps large organizations deliver a better digital customer experience. His commercial clients include Microsoft, Dropbox, Cisco, VMware and IBM. He's also consulted with the US, UK, EU, Dutch, Canadian, Norwegian and Irish governments. A highly regarded speaker, he has spoken on digital customer experience in 35 countries. He's also written six books on digital customer experience. His latest is called Transform: A Rebel's Guide for Digital Transformation.

As Facebook continues to change its algorithm, finding the right Facebook advertising strategy to beat its fluctuating system can be challenging. Dennis Yu, Chief Technology Officer of BlitzMetrics, talks about what works and what doesn't in Facebook advertising. He shares some inside scoop even from when Facebook was still targeting college students back in 2007 up to now as it expanded and became one of the most used social media website to date. He imparts some wisdom coming from someone who has seen it all. Taking down each of their own processes, budding Facebook advertisers will find some interesting advice and tips on how to build their own Facebook ads as well as some of the checkpoints to go through, covering topics from lighthouse clients to choosing the right business objectives. Dennis says optimizing your Facebook ads for the right conversions will be smarter and better.

In this episode number 148, you're going to learn how to leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new customers. Our guest is Yann Ilunga. Yann is a podcasting consultant, host of four podcasts including the popular entrepreneurial show, 360 Entrepreneur Podcast. He's the Founder of the world's largest virtual summit for podcasters, the Podcast Success Summit.

Growth hacking, it's one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I'm going to get corrected for my misconceptions, but maybe not. We'll see. Our guest is infamous growth hacker, Vin Clancy. He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years with zero ad spend. He has since then won Best Speaker at South by Southwest V2V for his growth hacking talk. Finished a 100-day world tour, made six figures on his debut, Growth Hacking book, created one of the biggest marketing communities on Facebook and moved to LA where he teaches companies how to rapidly grow audiences and businesses.

There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It's a simple, repeatable client-getting system that best fits you and your strengths. Our guest who will teach this to you is Dov Gordon. Dov is the Founder of The Alchemist Entrepreneur. He's an expert at helping companies attain a consistent flow of their ideal clients.