Marketing Speak

Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It’s just a matter of repurposing your content into this valuable asset. She’s an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own online training courses and live workshops. If you feel stuck in scaling your business, or aren’t sure how to monetize your expertise, this is the episode for you! Find Out More About Megan Here: Megan HarrisonMegan Harrison on FacebookMegan Harrison Consulting on FacebookMegan Harrison on YouTubeMegan Harrison on Instagram In This Episode: [01:03] - How did Megan end up getting into the online course space? She answers, then talks about how many courses she has now, and how many clients she’s worked with. [02:58] - Megan talks about the two different sides of her business. [05:08] - Does Megan have certification with her own courses? [06:05] - We hear about how to take a course with several hours of video into something that people will pay for and be excited to go through. [08:05] - Megan talks about whether getting results was an evolution for her, or whether it was something she got right from the beginning. [10:18] - How does Megan create a community for her members? She answers, then she and Stephan talk about Todd Herman’s strategies for building community. [14:08] - Making it easier for other people to connect with each other is powerful in any aspect of your business, Megan points out. [14:57] - Megan talks about how she facilitates real-world face-to-face interactions with her fans and members. [16:32] - Stephan and Megan talk about platform choices. [20:41] - Does Megan have clients who are been using the strategy she has been talking about? [23:00] - There are multiple strategic ways to incorporate a course within your business model, Megan explains. [26:03] - What is Grow and why does Megan love it? She answers, then talks about what she has gotten from it. [29:46] - Megan talks about some use cases for Airtable within her organization. [36:03] - It’s not always about creating new content, Megan points out. Stephan then expands, and talks about pink sheets. [41:49] - Megan has started using Bonjoro for her new customers. [43:19] - What would a tripwire look like in terms of online courses? And does she recommend free courses? [47:08] - Megan shares her recommendations for gamification of an online course to help people retain the information. [51:22] - We hear Megan’s recommendations for the format of a course, in terms of whether it should be video, screencast, or a mixture. [55:17] - How can listeners find Megan online, get in touch, or learn more from her? Links and Resources: Megan Harrison Megan Harrison on Facebook Megan Harrison Consulting on Facebook Megan Harrison on YouTube Megan Harrison on Instagram Marie Forleo Pat Flynn Amy Porterfield Infusionsoft 90 Day Year Todd Herman ASK Method Thinkific Learndash Memberium DigitalMarketer Traffic & Conversion Summit Intercom Airtable Grow Ari Meisel on the Optimized Geek Taki Moore on Marketing Speak Matt Church Matt Church’s pink sheet template Joey Coleman on Marketing Speak ConvertKit Bonjoro Jeff Walker

Kelly Fidel is a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others.  In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We’ll talk about why it’s so important to be a strong leader, the role of webinars in the sales process, the different kinds of “yes” you might hear, and much more. Find Out More About Kelly Here: Kelly FidelKelly Fidel on LinkedInKelly Fidel on FacebookKelly Fidel on TwitterNo Glass Ceiling In This Episode: [02:02] - Kelly starts with the concept of high-ticket selling being much higher than people’s mental thermostat is often set to. [05:08] - We hear about Kelly’s evolution into closing increasingly large deals, and her first experience in sales as a child. [08:49] - The biggest single deal that Kelly has ever done was $1 billion, and took a year to complete. [11:13] - When Kelly is selling deals that are directly benefiting her company, what would she consider a big deal? [15:55] - Kelly shares an example of a multi-million dollar deal that she’s done. [18:52] - We hear more about how Kelly does what she does, with her explaining that she operates in her genius zone. [21:55] - Stephan clarifies for listeners that the “yes” that Kelly has been talking about is for commitment, not confirmation. [24:11] - When you serve your clients or prospects at the highest level possible, magic can happen, Kelly points out. [25:08] - Kelly explains that people are looking for leaders. [29:15] - Her clients love her directness, Kelly reveals, then explains that being direct doesn’t mean you have to be a jerk. [30:00] - What was the $14 million sale that Kelly mentioned? [32:47] - For listeners who aren’t familiar with it, Kelly explains what No Glass Ceiling is. [36:32] - Stephan jumps in to make a distinction between people going from 6 figures to 7 figures and those going from 7 figures to 8 figures. [39:38] - A high-ticket mindset isn’t just about selling, Kelly explains. [42:38] - Kelly offers listeners a recommendation related to sales: keep it simple. [45:29] - Stephan loves the various pieces of advice that Kelly has provided. [47:02] - Kelly gives five quick takeaways: #1. Carve the life that you want. #2. Time block. #3. Become a student and a master at sales and selling. #4. Understand marketing. #5. Contribute back. [50:10] - Tithing creates a return in so many ways, Stephan points out. [50:01] - Stephan starts a lightning round of quick questions. First: what does Kelly do differently so that the webinar she offers isn’t just free training? [53:51] - When people go into one of Kelly’s webinars, do they already know the pricing? Or do they find out during the webinar? [56:26] - If Kelly gets an RFP and is getting shopped, and she doesn’t know who these people are, does she always say no? What does she recommend as the next step? [58:27] - How many masterminds is Kelly in, and how many would she recommend a listener be in? [61:41] - In direct client revenue, was there one particular mastermind that was the most incredible ROI-generating mastermind that Kelly has ever been in? [63:33] - Kelly talks about the ways that listeners can get in touch with her or learn more about her. Links and Resources: Kelly Fidel Kelly Fidel on LinkedIn Kelly Fidel on Facebook Kelly Fidel on Twitter No Glass Ceiling Dr. Betty Uribe Alex Becker Grant Cardone Never Split the Difference by Chris Voss Loral Langemeier on the Optimized Geek Ray Poteet on the Optimized Geek Stephan’s blog Tony Robbins’ Platinum Partnership

David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode! Find Out More About David Here: David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter In This Episode: [01:17] - David launches off the episode by talking about why he wrote his new book. [03:51] - Does Metcalfe’s Law come into play in the science of networking? [06:40] - We hear David’s thoughts on certain other well-known networking books, and his perspective on what they’re lacking. [08:40] - David talks about some of the practical tools that he has mentioned, and discusses the three categories of ties. [11:58] - The best-practice idea in sales of maintaining a 90-day contact frequency is conventional wisdom, David explains. [13:35] - What does David personally do to keep his weak ties alive and to revive his dormant ties? [17:27] - Stephan talks about a case study he heard about recently involving personalizing messaging. David then shares his thoughts on this personal element. [19:46] - David talks about what he does to maintain his social networks in a way that doesn’t frustrate him. [23:28] - We hear David’s advice on etiquette surrounding the social media platforms that he uses. [25:05] - Stephan shares a framework he learned at a mastermind event, which involves doing the unexpected. [28:54] - David shares his thoughts on LIONs on LinkedIn. [33:42] - Based on science, how would David recommend maximizing the power of a connector? [36:04] - We hear what David is doing to be a broker in the sense that he has been describing. [36:53] - Is David looking into any new social networks? [38:53] - Stephan brings up a specific case example to clarify David’s points, and David talks about the tools, strategies, and platforms he would use in that example. [41:55] - Where people feel like networking gets sleazy is where they feel like people are only connecting each other to try to get the sale immediately. [44:48] - David talks about another use case, using the example of someone looking for a job. [49:05] - Stephan brings up one more specific use case, this time involving a hypothetical affiliate marketer. [52:58] - We hear about where David’s book leads in his larger strategy. [56:07] - Stephan is reminded of a case study example of a launch leveraging close ties. [60:06] - Where can listeners get in touch with David or learn more from him? In his answer, he offers Marketing Speak listeners a special gift! Head to this link to get yours. Links and Resources: David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus David Burkus’ TED Talk: Why You Should Know How Much Your Coworkers Get Paid Metcalfe’s Law Adam Rifkin Adam Grant: Give and Take Never Eat Alone by Keith Ferrazzi How to Win Friends and Influence People by Dale Carnegie ConvertKit Bonjoro Taki Moore What Is LinkedIn Open Networking? The Oracle of Bacon Nail the Top of the Landing Page Malcolm Gladwell Conversion Sciences Graphic Jane McGonigal Jay Abraham on Marketing Speak: Build Your Business With The Strength Of The Parthenon Jay Abraham on Marketing Speak: Using SEO to Its Full Potential Justin Bieber's 'What Do You Mean': Inside The Star-Studded Social Media Campaign Free audio course from David Burkus (special gift for Marketing Speak listeners!) Link to training page with MARKETINGSPEAK discount code

Pat Quinn didn’t get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a “real” job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research, focusing on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of audiences to his presentations. Tune in to hear his wisdom and learn how to apply it to your own talks and presentations! Find Out More About Pat Here: Pat QuinnPat Quinn on LinkedInAdvance Your Reachpat@advanceyourreach.com In This Episode: [01:11] - Pat starts things off by talking about how to be a better speaker, and some of the biggest screw-ups he’s seen. [03:59] - We hear about how you can know when you’re on the right track. [06:13] - It’s a lot harder to sell someone a solution if you first have to convince them that there’s a problem, Pat points out. [11:03] - Stephan explores a connection between what Pat has been saying and something he learned from Neil Strauss. [12:55] - Pat digs into the importance of storytelling when you’re speaking, and gives specific examples of how this can work. [18:09] - We hear about two types of speakers who nobody wants to listen to or engage with. [20:18] - How do you give concrete steps that will help the audience make an improvement without giving away the farm? [26:47] - Stephan shares something that he learned early in his career. Pat then points out the importance of getting your audience to remember what you talked to them about. [32:09] - Most of the changes that Pat makes with the speakers he works with is shortening, not lengthening, their presentations. He then recommends having a mixture of short-term and long-term solutions. [36:43] - The key to getting people to engage with you even though you gave them your best stuff is to include long-term solutions that people need to engage in. [39:36] - Pat digs deeper into the role of storytelling in presentations, and explores one of the stories that a lot of people make. [43:45] - What Pat has been saying reminds Stephan of Matt Church’s “pink sheets.” [45:46] - What does Pat tell people who take the approach of awkwardly splitting a presentation into a teaching section and selling section? [52:23] - The process Pat has been describing is called “seeding” or “embedding,” he explains. [58:33] - Pat talks about whether he has a go-to strategy for the next step, such as inviting people to a call. He then shares a specific example of a story that everyone can relate to and teaches the point he wants to make. [67:38] - How can people reach out with Pat to work with him or learn more? Links and Resources: Pat Quinn Pat Quinn on LinkedIn Advance Your Reach pat@advanceyourreach.com Neil Strauss Ross Jeffries on the Optimized Geek DHV (Demonstration of Higher Value) LaVonna Roth Matt Church’s “pink sheets” Nicholas Kusmich Create Remarkable and Converting Facebook Ads: Nicholas Kusmich on Marketing Speak Getting the Most Out of Facebook Advertising: Nicholas Kusmich on Marketing Speak Joel Osteen

Rick Mulready is here to dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We’ll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast The Art of Paid Traffic, and the leader of The ROI Club. Find Out More About Rick Here: Rick Mulready Rick Mulready on Facebook Rick Mulready on Twitter Rick Mulready on LinkedIn The Art of Paid Traffic podcast The ROI Club In This Episode: [01:03] - Rick talks about the fundamentals of Facebook advertising, pointing out that many people need to focus more on this topic. He then digs into the role of split testing in Facebook advertising. [03:28] - Is boosting posts a total waste of money, or is it better than nothing? [08:00] - Rick talks about how important the image in the ad is, and points out that it’s the first thing people will see. [09:14] - We hear about some other split-testing opportunities that Rick hasn’t yet addressed. [11:11] - How do you find out what the most resonant offer is, and expose what the ideal customer’s pain points and thoughts are? [14:51] - Rick addresses how little you can spend to find out whether what you’re doing is resonating with your audience. He then talks about what to do if you’ve bought “likes” on Facebook. [17:52] - Has Rick played around much with Ask Method? [21:18] - Rick takes a moment to talk about the information that Facebook has on you, and the opportunities that this presents. [25:55] - As a consumer, you can go into your Facebook ad preferences to delete or change things based on your interests. [27:41] - We hear more about what the future holds for sites that used to get a lot of organic traffic from Facebook and now need to do things differently? [30:57] - Rick shares his thoughts on whether the boosted reach of Facebook Live is going to continue or whether Facebook will dial it down. [33:36] - Facebook is trying to figure out whether you’re doing things with good intentions, or just trying to game the system. [36:00] - Stephan points out that Facebook wants to keep people within the platform, so ads that keep people in the platform are favored. [38:34] - Rick loves Messenger and thinks it’s the future from an advertising perspective. [41:17] - The things that Rick have been saying remind Stephan of the early days of email marketing. [43:34] - What is Rick’s tool of choice for automating Messenger conversations as much as possible? [47:10] - We hear about innovative ways to use video from Facebook Live or prerecorded video from other sources. [48:48] - Video is definitely Rick’s favorite ad format, he explains. [49:55] - Where can listeners go to learn more about Rick, work with him, get trained by him, or go through his membership program, where should they go? Links and Resources: Rick Mulready Rick Mulready on Facebook Rick Mulread on Twitter Rick Mulready on LinkedIn The Art of Paid Traffic podcast The ROI Club Ask Method Facebook ad preferences Messenger ManyChat Opesta Lumen5 Wavve Ripple Zoom Wirecast OBS Ecamm Live BeLive  

On this episode, I’m joined by not one, but two industry insiders who are going to give us a behind-the-scenes tour of the world of arbitrage, which simply involves buying low and selling high. Jon Shugart is an entrepreneur at heart and a computer programmer by trade. He’s also a master at webinar marketing who was on one of the very earliest episodes of Marketing Speak. Luke Sample is a serial internet entrepreneur and black hat SEO. Together, they are the co-creators of BookTrades Biz. If you’re ready to learn how to build an internet empire from anywhere in the world, this is the episode for you! Find Out More About Jon and Luke Here: BookTrades Biz Jon Shugart Jon Shugart on Twitter Jon Shugart on Facebook Jon Shugart on LinkedIn Luke Sample Luke Sample on Facebook Luke Sample on LinkedIn In This Episode: [02:02] - Jon and Luke talk about arbitrage as a revenue model and how it compares to affiliate marketing. [05:21] - Arbitrage has been around for a long time as far as the internet is concerned, Stephan points out. Luke then talks about whether this kind of arbitrage is still around, and Jon points out that there was a big push over the last few years to arbitrage native ads. [07:30] - Jon defines native advertising for listeners who may not be familiar with the term, then finishes off his idea about native ads. [10:53] - Stephan gives an example of a non-obvious thing that you can arbitrage. [13:15] - Luke tells the story of how he and Jon got into the textbook industry. [19:00] - Is it possible to send purchased books directly to the place offering trade-in, or do you have to take possession of it? [20:25] - Jon talks about how long it takes to make a decent income off of the textbook market, considering each transaction is for relatively low amounts. [25:00] - We hear about whether Jon and Luke have friends or family members doing textbook arbitrage since it’s basically a guaranteed way to make money. [29:48] - Why did Luke and Jon turn this into a service rather than just building an arbitrage business themselves? [33:04] - The key for Luke and Jon is that they’re continually innovating, Luke points out, which makes it a win for everybody. [34:21] - We hear whether Luke and Jon offer a prep service for their customers. [37:57] - Jon gives a rundown of what they offer listeners, in response to Stephan’s point that one needs a fair amount of information upfront. [40:11] - The program has a secret Facebook group where people have a sense of camaraderie and generosity that’s unusual in other industries. [42:11] - Is there an MLM component to the program? [44:10] - We hear about the next step for a listener who is interested in learning more or taking part in this program. If you’re interested, head to this link! [45:13] - What would be Jon and Luke’s parting advice for someone in terms of arbitrage or looking beyond traditional affiliate marketing? Links and Resources: BookTrades Biz Jon Shugart Jon Shugart on Twitter Jon Shugart on Facebook Jon Shugart on LinkedIn Luke Sample Luke Sample on Facebook Luke Sample on LinkedIn Jon Shugart on Marketing Speak Traffic and Conversion Summit BookTrades Biz special link for Marketing Speak listeners

Today’s guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Listening to today's podcast is a step in the right direction.   Find Out More About Joost Here: Joost de Valk on Twitter Joost de Valk on LinkedIn Yoast In This Episode: [01:30] - Joost starts things off by talking about the best ways to maximise Yoast’s potential for SEO. He then talks more about readability and what it means. [04:00] - What are examples of some of the actionable feedback that Joost has been talking about? [07:21] - As algorithms dive into our copy more and more, they have a hard time digesting text that is hard to read. This means that easy-to-read copy will generally rank better. [08:26] - Joost discusses keyword density, which isn’t relevant except in edge cases. He and Stephan then dive into the subject of keyword prominence. [10:44] - Are there red herrings that listeners should look out for, or false information that should be corrected? [14:09] - Stephan suggests a feature that identifies how many clicks away each page (or post) is from an external link source. [16:45] - We move into other types of settings in Yoast that optimize SEO. [20:50] - Joost points out that Yoost tries to go with decisions, not options. [22:19] - We hear more about tags on posts in WordPress, with Joost pointing out that you should never have more tags than posts. He and Stephan then talk about using tags and categories. [27:05] - Stephan clarifies another important point about no-indexing content, and then gives an example of a bad site map. [29:40] - What does Joost think of the spider bites page that Stephan has just been talking about? [31:20] - Joost discusses whether he sees a benefit of creating an HTML sitemap page on a typical website. [34:00] - Stephan’s extreme preference is not to include the dates in the URL. Joost agrees that it’s a bad idea. [36:56] - Does Joost have any particular accessibility features that may not be important for SEO but that he highly recommends? [38:50] - Joost talks about some of the capabilities of his plugin in terms of JSON-LD, Schema, and so on. [41:21] - We hear Joost’s thoughts on whether his video plugin or local plugin are must-haves for website owners. [43:12] - Stephan moves onto talking about RSS optimization, which he explains is important for podcasts. [45:10] - What is Joost’s take on scrapers and pursuing copyright infringement issues? [46:24] - Pagination is stupid and should never be done, Joost says. [47:16] - How can people reach out to Joost to work with him? Links and Resources: Joost de Valk on Twitter Joost de Valk on LinkedIn Yoast css3.info Flesch-Kincaid readability tests Ask Yoast Times Topics NYTimes.com Site Map (spider bites) JSON-LD Schema The Optimized Geek  

Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! Natalie is a business strategist and coach who helps high-achieving women entrepreneurs grow and scale their businesses. As the host of the popular BizChix podcast and the leader of two masterminds, she’s intimately familiar with how growing your tribe can grow your business. She also emphasizes not burning out, and talks about creating passive income. Find Out More About Natalie Here: BizChix Natalie Eckdahl on LinkedIn @bizchixpodcast on Twitter Biz Chix on Facebook In This Episode: [01:23] - Natalie starts things off by talking about game changers that have transformed her business from a marketing and sales perspective. [03:03] - Does Natalie worry that she might lose control of her community on Facebook, since it’s not on her own site? [05:42] - People are on Facebook, so that’s the most effective way for them to communicate, Natalie points out. [07:46] - We hear about how the women who attended Natalie’s event responded to the experience. [12:18] - Stephan takes a moment to talk about his own attempts to put on events, which he had to cancel due to lack of ticket sales. Natalie then discusses the need to know your strategy. [15:22] - Something that Natalie learned from her event is that her audience is hungry to learn. [17:46] - Natalie discusses whether her mention of losing money on her event takes mastermind sales into account, or only ticket sales. [19:46] - When Natalie documents positive comments on her sales page, does she reach out to each person for permission? [24:02] - Natalie talks about her switch from interview-format podcasts episodes to solo episodes. [27:28] - Does Natalie do episodes live as well, or are they purely recorded in advance and released later? [28:52] - Most podcast consumers are listening only and not consuming via video, Stephan points out. Natalie then talks about the difficulty of getting people to move from one platform to another, and how to get people to share your content. [31:51] - We hear about how Natalie has grown her podcast. [33:32] - Stephan takes a moment to recommend a previous conversation with Daniel J. Lewis about iTunes SEO. [35:53] - We learn about some low-hanging fruit SEO tactics for YouTube videos. [38:13] - Why does Natalie offer two levels of masterminds? [41:36] - Natalie talks about one of the biggest game-changers in her business: hiring a high-level team member to facilitate the masterminds. [43:56] - We learn about the pricing of Natalie’s two masterminds. [47:10] - Natalie’s closing thought on masterminds is that when you put them together, you’re really looking for diversity. [48:00] - How can people get in touch with Natalie, sign up for her events, or learn more about her and what she does? Links and Resources: BizChix Natalie Eckdahl on LinkedIn @bizchixpodcast on Twitter Biz Chix on Facebook Kate’s Take Entrepreneur on Fire Moz’s Recommended List of SEO/Marketing Consultant, Firms & Agencies Daniel J. Lewis on Marketing Speak Podcasters’ Society 6 Ways to Grow Your Podcast Audience With SEO by Stephan Spencer Google Trends Jeff Martin on Marketing Speak CEOCHIX EliteChix Stacking Your Team podcast BizChix episode 302: Teams are the “New” Passive Income BizChix episode 287: Design a High Performing Mastermind The Art of Masterminding: Free Quick Start Guide  

Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine, and is just opening a brand new business, Mantis Research. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation that will help anyone become more productive. Find Out More About Clare Here: Clare McDermott on LinkedIn Mantis Research   In This Episode: [01:11] - Clare talks about content marketing and her experience as a chief editor at Chief Content Officer Magazine. [04:06] - When does Clare think that content marketing as a discipline began? [07:20] - Clare digs what demand generation is, and how it differs from content marketing. In response, Stephan shares a quick story to see whether it would fit Clare’s definition of demand generation. [13:02] - Clare responds to Stephan’s example, and Stephan then points out that demand generation was a critical strategy for the growth of his business. [14:26] - We hear more about the differences (or similarities) between demand generation and content marketing. [17:44] - Research shows that students still learn better from print than screens, Clare points out in answer to why the magazine is still in print instead of only digital. [20:15] - How did Clare find the right people to interview for articles? [22:04] - Did it ever work for a thought leader to reach out to Clare directly and pitch themselves as an interview subject? [22:47] - Stephan shares a related story about something he was working on with a client. [25:15] - Clare points out that it’s important to look at what other people are publishing to see if there’s traction to the idea. [27:56] - Rarely is the bio relevant, Clare says, then explains what she means. [30:21] - Clare herself doesn’t generally use HARO, she explains, but knows people who have used it successfully. [30:41] - We hear about how Clare’s tool upgrade has affected both her professional and personal life. She then lists some of the tools that she uses. [35:45] - Clare has used Asana, but is starting to rethink it because it’s sometimes too complicated. [38:03] - Stephan shares his own trusted system for getting things done, which involves using Things (for Mac). Clare then recommends The Emergent Task Planner. [41:22] - Other than the one she has just managed, Clare doesn’t use paper planners. [43:36] - Clare talks about the risk of your productivity tools becoming unproductive and taking up (instead of saving) time. [44:38] - We move from productivity to market research tools, with Clare talking about some of the tools she uses for this purpose. [47:39] - For now, Clare’s team is using Google Docs for their writing. [48:34] - Are there any other tools that Clare wants to mention for other purposes? [51:41] - Clare talks about where listeners can find her to work with her or her new company.   Links and Resources: Clare McDermott on LinkedIn Mantis Research Chief Content Officer Magazine Joe Pulizzi Content Marketing Institute Content Marketing World The Optimized Geek HARO G2 Crowd Product Hunt 16 Apps and Tools to Keep You Productive and Sane by Clare McDermott Airtable Todoist Asana Mike Vardy on the Optimized Geek Things The Emergent Task Planner John Lee Dumas on Marketing Speak John Lee Dumas on the Optimized Geek The Mastery Journal by John Lee Dumas The Freedom Journal by John Lee Dumas Day One SurveyGizmo Tableau Wrike BuzzSumo Grammarly Insight Timer Focus@Will Will Henshall on the Optimized Geek RescueTime  

If you know how to chase and catch customers or clients, but aren’t really sure what to do once you’ve caught them, you’ll want to listen to today’s conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his methodology at organizations including Hyatt, NASA, and Zappos. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer. Find Out More About Joey Here: joey@joeycoleman.comJoeycoleman.com @thejoeycoleman on TwitterJoey Coleman on LinkedInNever Lose a Customer Again by Joey Coleman In This Episode: [01:51] - Joey talks about the experience of writing his first book, and how it went for him to work with Book in a Box. [06:45] - Stephan points out that it’s rare to be as generous as Joey, and that a lot of people will hold back. [08:55] - Stephan and Joey talk about Robert Allen, a previous guest on Marketing Speak. [11:28] - We learn about the basic premise of Joey’s books, as well as some of the frameworks that it includes. [14:45] - A lot of people, Stephan reiterates, focus on closing the deal instead of what happens afterward. [15:13] - Joey points out that in general, businesses are really good at the chase but not as good after there’s been a catch. [16:49] - What’s the solution to the broken system that Joey has been describing? [17:50] - Joey walks listeners through the eight phases that he has mentioned, all of which start with the letter A. [19:58] - We learn whether Dan Kennedy’s shock and awe box is part of the activation process. [20:21] - Having already talked about the first four phases, Joey moves into talking about the latter four phases. [23:57] - Joey imagines that listeners probably recognize and are good at some of the eight phases, and may not have even known about some of the others. [25:34] - How will Joey apply his own methodology to his book project? [28:49] - Stephan expresses that he doesn’t think that Joey will get the same level of interaction that he hopes, sharing his experience with his own book. [33:53] - Joey talks us through case studies to further explain what he means about buyer’s remorse. [36:49] - Stephan offers a similar example of his own, and Joey then provides a third example. [40:03] - Does Joey know what software is used for the personalized video example he’s just been talking about? [45:04] - Joey talks about how he’s addressing buyer’s remorse in the “affirm” phase with his own clients. [46:56] - Joey responds to Stephan’s point about podcasts, then shares an experience he had with a podcast he was a guest on. [49:55] - We hear Joey’s thoughts on podcast transcripts. [52:14] - Stephan talks about a tool he learned about in his recent conversation with Hani Mourra. [53:34] - We move from Joey’s eight phases to the six tools that help you maximize and optimize those eight phases. [57:04] - Stephan discusses a couple experiences he’s had from various TV appearances. [60:52] - Joey draws out two specific points from the story Stephan has shared about giving a gift. [63:03] - What’s the next step to get in touch with Joey to work with him or learn more about what he does? Links and Resources: joey@joeycoleman.com Joeycoleman.com @thejoeycoleman on Twitter Joey Coleman on LinkedIn Never Lose a Customer Again by Joey Coleman Tucker Max on Marketing Speak Book in a Box Robert Allen on Marketing Speak One Minute Millionaire by Robert Allen Dan Kennedy on Shock and Awe Packages on YouTube CADRE ConvertKit Zogics Hani Mourra on Marketing Speak SimplePodcastPress