135. Leverage Your Social Network Like Never Before with David Burkus

[01:17] - David launches off the episode by talking about why he wrote his new book.

[03:51] - Does Metcalfe’s Law come into play in the science of networking?

[06:40] - We hear David’s thoughts on certain other well-known networking books, and his perspective on what they’re lacking.

[08:40] - David talks about some of the practical tools that he has mentioned, and discusses the three categories of ties.

[11:58] - The best-practice idea in sales of maintaining a 90-day contact frequency is conventional wisdom, David explains.

[13:35] - What does David personally do to keep his weak ties alive and to revive his dormant ties?

[17:27] - Stephan talks about a case study he heard about recently involving personalizing messaging. David then shares his thoughts on this personal element.

[19:46] - David talks about what he does to maintain his social networks in a way that doesn’t frustrate him.

[23:28] - We hear David’s advice on etiquette surrounding the social media platforms that he uses.

[25:05] - Stephan shares a framework he learned at a mastermind event, which involves doing the unexpected.

[28:54] - David shares his thoughts on LIONs on LinkedIn.

[33:42] - Based on science, how would David recommend maximizing the power of a connector?

[36:04] - We hear what David is doing to be a broker in the sense that he has been describing.

[36:53] - Is David looking into any new social networks?

[38:53] - Stephan brings up a specific case example to clarify David’s points, and David talks about the tools, strategies, and platforms he would use in that example.

[41:55] - Where people feel like networking gets sleazy is where they feel like people are only connecting each other to try to get the sale immediately.

[44:48] - David talks about another use case, using the example of someone looking for a job.

[49:05] - Stephan brings up one more specific use case, this time involving a hypothetical affiliate marketer.

[52:58] - We hear about where David’s book leads in his larger strategy.

[56:07] - Stephan is reminded of a case study example of a launch leveraging close ties.

[60:06] - Where can listeners get in touch with David or learn more from him? In his answer, he offers Marketing Speak listeners a special gift! Head to this link to get yours.