133. Fundamentals of Facebook Advertising with Rick Mulready

May 9, 2018

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Rick Mulready is here to dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We'll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast The Art of Paid Traffic, and the leader of The ROI Club.

Find Out More About Rick Here:

Rick Mulready Rick Mulready on Facebook Rick Mulready on Twitter Rick Mulready on LinkedIn The Art of Paid Traffic podcast The ROI Club

In This Episode:

[01:03] - Rick talks about the fundamentals of Facebook advertising, pointing out that many people need to focus more on this topic. He then digs into the role of split testing in Facebook advertising.
[03:28] - Is boosting posts a total waste of money, or is it better than nothing?
[08:00] - Rick talks about how important the image in the ad is, and points out that it's the first thing people will see.
[09:14] - We hear about some other split-testing opportunities that Rick hasn't yet addressed.
[11:11] - How do you find out what the most resonant offer is, and expose what the ideal customer's pain points and thoughts are?
[14:51] - Rick addresses how little you can spend to find out whether what you're doing is resonating with your audience. He then talks about what to do if you've bought "likes" on Facebook.
[17:52] - Has Rick played around much with Ask Method?
[21:18] - Rick takes a moment to talk about the information that Facebook has on you, and the opportunities that this presents.
[25:55] - As a consumer, you can go into your Facebook ad preferences to delete or change things based on your interests.
[27:41] - We hear more about what the future holds for sites that used to get a lot of organic traffic from Facebook and now need to do things differently?
[30:57] - Rick shares his thoughts on whether the boosted reach of Facebook Live is going to continue or whether Facebook will dial it down.
[33:36] - Facebook is trying to figure out whether you're doing things with good intentions, or just trying to game the system.
[36:00] - Stephan points out that Facebook wants to keep people within the platform, so ads that keep people in the platform are favored.
[38:34] - Rick loves Messenger and thinks it's the future from an advertising perspective.
[41:17] - The things that Rick have been saying remind Stephan of the early days of email marketing.
[43:34] - What is Rick's tool of choice for automating Messenger conversations as much as possible?
[47:10] - We hear about innovative ways to use video from Facebook Live or prerecorded video from other sources.
[48:48] - Video is definitely Rick's favorite ad format, he explains.
[49:55] - Where can listeners go to learn more about Rick, work with him, get trained by him, or go through his membership program, where should they go?

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