Marketing Speak

In 2009, Matt Astifan and a few fellow digital marketers started a local Meetup in Vancouver called Internet Masterminds. Internet Masterminds bloomed into a global community with over 14,000 members, producing live events in cities worldwide. Today Matt is focused on growing his media company Web Friendly®, which documents resources, tips, and strategies for starting and growing your business online. In today's episode, Matt and I enjoyed talking about marketing automation and workflows for content creators that can be real game-changers when it comes to growing a web presence. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/287.

If you're thinking about writing your first book, your next book, or you just recently published a book and want to get more traction on it, today's Marketing Speak episode is made especially for you. My guest, Marji Ross, is a seasoned, successful leader in the publishing industry. She served as president and publisher of Regnery Publishing, the nation's leading publisher of conservative books. In 2020, Marji founded Marji Ross Consulting, dedicated to helping authors communicate more effectively and reach larger audiences. In this episode, Marji shares her insights on how to master your message and reach the right audience and publish your next bestselling work. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/286.

Catching big fish clients may seem like a huge mountain to climb, and it is. But according to today's Marketing Speak guest Lisa Magnuson, sales teams can accomplish their 5x deals when they implement the right strategies correctly. Lisa was an award-winning sales manager and led the charge as a VP of Sales for several Fortune 50 companies. Totaling over 35 years of experience, she has worked with large, medium, and small corporate clients across a broad spectrum of industries. In this episode, we talk about how a sales team can identify competitors, be proactive in blocking those competitors in their tracks, stop them reactively, and the importance of building relationships. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/285.

Is your business buyer-focused? Is your value proposition strategic enough to become a buyer magnet? Find out from the author of The Messaging Playbook: Win Deals with Content and Conversations that Matter herself, Lisa Dennis. Lisa is a global marketing and sales strategist, bestselling author, and consultant. In this Marketing Speak episode, Lisa and I talk about what it means to spark conversation, create long-lasting customer relationships, and leave a mark on the world as a household name. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/284.

Launching and attending virtual workshops and conferences may seem to be the wisest thing for the events industry during this pandemic. Still, according to today's Marketing Speak guest Jim Christian, one major thing is missing- human connection. Jim is the former Director of SEO for Godaddy. He brings a wealth of experience to the table when it comes to all things search. He currently owns a boutique agency in Phoenix focused on helping enterprise-level brands untangle complex problems that evade detection. Jim also runs Advanced Search Summit, a passion project to give back to the community by helping others innovate in the digital marketing space. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/283.

My guest today, Jason Swenk, made me realize that when it comes to running a digital agency efficiently, you want to be Alfred—you don't want to be Batman, and you definitely don't want to be Robin! Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought-after advisors to agencies in the world. He teaches an 8-system framework that worked for growing his agency. He’s worked with brands like AT&T, Hitachi, and Lotus Cars. If you're curious about the Alfred, Batman, Robin reference, tune in to this episode. It’s full of knowledge on building, scaling, and even selling your company for millions of dollars. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/282.

Today's guest found success in marketing campaigns through a combination of positive intention, a unique approach, and synchronicity. Jabez LeBret is a seasoned marketer who sold his award-winning agency in 2018 to make an impact in K-12 education. He is a journalist for NBC and Forbes. He has delivered over 1,200 keynote presentations. He focuses on growing teams and building products that make a difference in the world. On today's Marketing Speak, Jabez shares his strategy for preparing guests for a podcast and discusses some of the marketing techniques he's perfected. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/281.

Once you determine where you are winning, you don't have to reinvent things—you simply need to double down on your strengths. On today's Marketing Speak episode with Simon Severino, we talk about these powerful templates—simple, intuitive spreadsheets that allow you to, in effect, draw your own vision of success and map out how to get there. Simon is the CEO of Strategy Sprints, the #1 results-based business coaching firm. His team of Certified Strategy Sprint coaches does only one thing: Double the revenue of SaaS and Service Businesses in 90 days. This episode is a must for anyone who wants to land better clients and gain their time back. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/280.

The relationship between how people use Google search and SEO is an ever-evolving field. As an SEO, one minute, you feel like you've covered everything in the book only to find out there's a new Google update that negates everything you did in an instant. Although challenging and somewhat annoying, it's understandable Google only wants the best for its users. Its main goal is to provide relevant, trustworthy content for all types of searches. In this episode, my guest, Dixon Jones, and I shed more light on topics like E-A-T, disambiguation, inbound links, knowledge graphs, and more. Dixon is a well-known, respected, and award-winning member of the internet marketing community with 20 years of experience in search marketing. He is the CEO and founder of InLinks.net, which is an entity-based SEO tool. He was also formerly the marketing director of Majestic, the largest intelligence database in the world. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/279.  

According to the CDC, about 26% of the population has a disability that hinders their use of websites. That is roughly 1.5 billion people who are left behind. As digital entrepreneurs, why care? For starters, it is an untapped market that holds countless possibilities. If anything, the 21st century has taught us it's to be inclusive in everything we do. My guest Shir Ekerling pointed out how this pandemic has gravely affected online learning for people with disabilities. The best time to tackle this issue is yesterday. With the constant shifts in the digital age, accessibility is becoming more and more crucial. Shir is an experienced entrepreneur and software engineer with a history of establishing and scaling SaaS companies. He is the founder of Accessibe, which offers accessibility solutions for all sorts of CMS platforms. If you're looking for ways to cater to a broader demographic, tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/278.