Marketing Speak

To be a better marketer, you’ve got to be someone who knows your audience to their core. A surface-level understanding isn't enough- knowing who they are, what they like and don't, and where they spend most of their time are excellent things to know. In this Marketing Speak episode with the co-founder of SparkToro, Rand Fishkin, we're going to help you better know your audience to give them the best customer experience. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/277.

Being strategic about how you want your site to appear on SERPs is quickly becoming a crucial component in digital marketing campaigns. If you're going to rank higher, you need to make sure bots crawl your site more. On today's Marketing Speak episode, Content Manager at OnCrawl, Rebecca Berbel, shows us the ropes of effective and efficient site crawling strategies. Fascinated by NLP and machine models of language, in particular, and by systems and how they work, Rebecca is never at a loss for technical SEO subjects to get excited about. She believes in evangelizing tech and using data to understand website performance on search engines. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/276.

Most entrepreneurs are considered visionaries. They're the type of people who have got all the big ideas, but sometimes these visions rarely become a reality because of a missing piece: an integrator. Today's guest Justin Breen and I both agree with Dan Sullivan's principle, "who not how." Justin is the Founder/CEO of BrEpic and the author of the No. 1 International Best Selling Book, Epic Business. On today's Marketing Speak, Justin Breen shares his secrets to building your business exponentially. Some great tips are finding what your strengths are through self-assessments, don't try to do everything yourself, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/275.

Scaling a business may only seem likely when the proper systems and processes are in place. To achieve that, it’s imperative to have an excellent manager. In this Marketing Speak episode, Tina Forsyth introduces us to the world of OBMs, also known as Online Business Managers. With the rising popularity of virtual businesses, Tina and I shed light on the importance of hiring an OBM and how they are an excellent asset for the company. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/274.

A great way to start 2021 is to make sure your website is equipped with all the right SEO tools and strategies to improve your rankings. In today's interview, Aleyda Solis joins me as we discuss pruning your website of low-quality content, expanding your presence by creating Google Actions, optimizing your videos on YouTube for better search performance, and more. Aleyda is an International SEO Consultant and founder of Orainti -a highly specialized boutique SEO consultancy. She's also a blogger, speaker, and author. So whether you're an entrepreneur or running a website, this episode is full of smart strategies that can help improve your sales and conversions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/273.

Beyond a memorable tagline or logo, an excellent branding strategy improves a reputation and increases a company's value. Think of companies like McDonald's, Apple, and Volkswagen. Their secret to longevity is keeping their brand remarkable in the marketplace. My guest today, Sasha Strauss has a distinct and direct approach to how brands must be constructed and communicated with. It's the foundation for his brand strategy firm, Innovation Protocol (IP). Sasha teaches from 25 years in brand strategy, having defined brands for leading corporations, philanthropies, faiths, and academic institutions worldwide. So if you're curious about how to create a promising branding strategy, don't miss out on today's Marketing Speak! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/272.

Today's Marketing Speak guest, Ross Tavendale, is as passionate as I am about SEO as well as biohacking. In today's fast-paced world, it's so easy to get caught up with the notion of workaholism. Stress due to working too much might be early signs of burn out. To prevent busy and highly productive individuals from having health complications because of stress, this interview with Ross provides tons of value. If you can bring out a pen and paper while tuning in, I highly suggest so because there's a bunch of amazing stuff throughout the conversation. Or better yet, download the actionable checklist when you visit the Marketing Speak website. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/271.

In this day and age of digital and tech, more startups are gearing toward offering services in the field of SaaS, telco, financial services, education- popularly known as B2B companies. In a marketing world that talks a lot more about B2C or Business to Consumer, this episode with Monique de Maio highlights business to business deals. She discusses how companies can benefit from branding, positioning, and messaging to lead generation and content development. Tune in to Marketing Speak for some valuable marketing insight that might help you land your next client. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/270.

Scaling your business during the pandemic may seem impossible given the economy's unpredictability. However, it's not impossible. In today's Marketing Speak episode, my guest, Russ Ruffino, is here to defy the odds and help the audience quickly scale their business. Russ is the founder and creator of the Clients on Demand system. He's helped thousands of entrepreneurs around the globe sell millions of dollars worth of their products and services. For top-tier business advice on how to start, pivot, or entirely reinvent your company during these times, tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/269.

If you own, run, or manage a WordPress site, there's a big chance you know what Yoast SEO is. It's the WordPress plugin that helps you attract more visitors from SERPs. Yoast founder, Joost de Valk, joins me for his second time on Marketing Speak to share the SEO updates marketers, entrepreneurs, and SEO service providers shouldn't miss. Join us as we dive deep into the tactics and best practices that will help improve your rankings, boost your sales, and grow your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/268.