Marketing Speak

An entity is a concept you can describe and put into a database. In this episode of the Marketing Speak podcast, we’re thrilled to feature Dixon Jones as he discusses entity SEO and how we can leverage specific strategies for our branding.  Dixon is the author of the highly acclaimed book, Entity SEO, and the CEO of the cutting-edge entity SEO tool, InLinks. With over 20 years of experience, he is a prominent SEO speaker and thought leader in the industry. Prior to his role as InLinks CEO, Dixon served as the Chief Marketing Officer at Majestic, which solidified his expertise in the field. In this episode, Dixon and I discuss entity SEO and explore how it can transform your online presence. Dixon shares invaluable insights and practical tips to help you optimize your brand's visibility and relevance in search engine results. Don't miss out on this conversation with one of the industry's finest minds. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/402.

Beyond building an audience, podcasting is an amazing collaboration engine. In this week’s Marketing Speak podcast episode, the mastermind behind the Conscious Creators, Sachit Gupta, shares the untapped potential of podcasting. Sachit Gupta is the renowned Creator Whisperer, a leading podcaster, and a trusted business consultant. He empowers podcasters, creators, brands, and businesses to construct, expand, and amplify their online platforms to reach millions. As the force behind Platforms Media, Sachit has collaborated with esteemed clients such as Rohit Sharma (Captain of the Indian cricket team and Restless Action Drink), Tim Ferriss (renowned author and podcaster), and Seth Godin's altMBA. Sachit enables people to develop successful podcasts, generate income, and significantly expand their audiences. His ultimate mission is to empower over 1 million creators worldwide to achieve their goals. In this episode, Sachit unveils his insider tips and strategies to successfully grow businesses through podcasting. You don't want to miss out on this golden opportunity. Get ready to gain valuable insights and kick-start your own podcasting journey. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/401.

Renowned analytics expert Avinash Kaushik discusses the importance of data-driven decision-making. They explore the difference between 'deliberate' and 'discerning' decisions, the concept of strong opinions loosely held, and the benefits of Google Analytics 4 and Google Tag Manager. They also touch on AI frameworks for businesses and the impact on SEO.

The universe's infinite wisdom allows people to reveal more light and make a bigger impact. In the latest episode of the Marketing Speak podcast, the brilliant Ryan Levesque joins us as we dive deep into the world of marketing and personal growth. Ryan Levesque is an industry-leading entrepreneur, bestselling author, and marketing expert who has helped countless individuals and businesses thrive. His insights and strategies are nothing short of game-changing! This episode discusses the powerful Hybrid Expert Model, reframing "no's" in our lives, achieving freedom and flexibility in our business, and the three pillars to sales success: attract, enroll, and deliver. Whether you're an aspiring entrepreneur or a seasoned marketer, this episode is a must-listen. We unpack valuable lessons that will empower you to supercharge your business growth. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/399.

AI is a systemic shift for business, culture, and humanity. In this episode of Marketing Speak, I’m joined by an incredible guest, Peter Swain. Through our discussion, Peter introduces the fascinating world of AI and its transformative impact on many industries. Peter has a forward-thinking mindset and many years of experience, which allows him to understand and harness the power of AI. Peter shares his wealth of knowledge and provides practical guidance for navigating this evolving landscape. Peter’s upcoming book, You Can Be Proud or Rich, encapsulates 52 life lessons and captures highlights from his career journey. Discover how AI is reshaping the business landscape by removing the traditional link between scarcity and value. Peter's expertise and deep understanding of AI will open your eyes to new possibilities and empower you to embrace this revolutionary technology. Whether you're an entrepreneur, marketer, or simply curious about AI's potential, this episode is a must-listen! Don't miss the valuable insights and actionable advice that will empower you in this rapidly changing digital landscape. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/398.

When you’re true to your mission and commit to changing others’ lives, your business flourishes. In this episode of the Marketing Speak podcast, my good friend and the founder of Studio1 Design, Greg Merrilees, interviews me. Greg and I had a great time discussing SEO strategies. I also share insights on how to boost magnetic leads through effective website design and branding. I want to give a huge shout-out to Studio1 Design for their amazing creativity, and the hard work they’ve put into my websites. When it comes to achieving marketing goals, a reliable and talented team can make all the difference. Check out this episode for valuable insights and tips on how to build your social proof, SEO tricks, and how to create lead magnets. Tune in and discover how to take your business to the next level! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/397.

To achieve greater efficiency as an entrepreneur or business owner, it’s crucial to possess exceptional outsourcing skills. John Jonas joins this week’s Marketing Speak episode to offer insights into outsourcing to the Philippines. John is an entrepreneur who believes his life is better because of his Filipino VAs. A resident of Utah, John is the founder of OnlineJobs.ph. After college, John worked only eight months in a corporate job before creating the goal to work for himself. In 2004, he succeeded and has been working from home ever since. In 2006, John hired his first Filipino worker and quickly realized the benefits of having Filipino Specialists and virtual assistants on his team. Today, thanks to his efficient Filipino workers, John only works 17 hours a week, which allows him to enjoy hobbies like golfing and backpacking midweek and also spend quality time with his family. In addition, his outsourcing skills have made life better for his entire team. Join John and I as we discuss tips and tricks on how to outsource and how to use OnlineJobs.ph to your advantage. Tune in to this episode to learn more about hiring a great Online Filipino Specialist or virtual assistant! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/396.

In business, collective rhythms ensure that progress isn’t attributed to a single individual.  Lloyd Thompson joins me in this episode of the Marketing Speak podcast. Lloyd and I discuss fractional executives, the differences between EOS (Entrepreneurial Operating System) and Scaling Up methodologies, and how a Director of Operations can help CEOs focus on higher-level tasks and maximize revenue.  Lloyd is the founder of VirtualDOO and the author of 9 Ways to Leave Your Day-to-Day Operations. Lloyd uses his expertise to help busy online business owners free up their time and delegate daily operational management. Tune in to hear his insights on fractional executives, the role of a Director of Operations, and the importance of implementing rhythms in your business. Trust me, you won't want to miss this episode! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/395.

Your client is the hero, and you’re their guide. When you combine your superpowers, magic happens. In this episode of the Marketing Speak podcast, we’re thrilled to have Jaimee Maree as our guest. 🎙️ Jaimee is a master of conversion-focused copywriting, and she will share the secrets of creating copy that attracts, captivates, and converts audiences. Jaimee is the founder of Savvy Copy, a direct response copywriting agency that has helped high-profile clients like Sylvester Stallone, Gary Goldstein, Bill Zanker, Pit Bull, Tony Robbins (along with hundreds of other entrepreneurs, business owners, thought leaders and coaches) see their businesses soar. 🚀 Join us as we dive deep into the magic of writing compelling copy to connect with your audience and drive conversions. Don't miss out on this opportunity to learn from one of the best in the business. Tune in now! 🎧✨ The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/394.

Through valuable content and strategic actions, we're sharpening our focus to achieve greater results. In today’s Marketing Speak podcast episode with John Hall, we talk about significant points on leveling up your business. John Hall is a best-selling author of the book Top of Mind, and has been recognized as a top sales speaker, virtual keynote speaker, and motivational guest speaker. John has a wealth of experience in helping businesses succeed: He’s known for helping businesses increase revenue and boost employee productivity. He's also an advisor to innovative growth companies like Relevance and Calendar. In this episode, we dive into exciting topics such as PR, link-building, and brand influence. Don't miss out on the valuable insights and tips shared by John. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/393.