Marketing Speak 413: Secrets to Consulting Success with Michael Zipursky
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Sep 6, 2023 Michael Zipursky, CEO of Consulting Success®, shares insights on consulting success, importance of relationships in business, organic growth strategies, 10X thinking, increasing reach and impact, becoming less dependent on referrals, navigating imposter syndrome, and turning challenges into opportunities.
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Lifestyle First
- Prioritize your lifestyle over your business.
- Structure your business to support your lifestyle, not the other way around.
Zipursky's Consulting Journey
- Michael Zipursky's journey into consulting began with web design and development, evolving into helping large Japanese organizations market to English-speaking markets.
- This led to the creation of Consulting Success, aimed at sharing experiences and helping others avoid common consulting mistakes.
Boiling Frog
- For consultants already making a profit, focus on continuous improvement and seek external perspectives.
- Identify opportunities for improvement by analyzing client profitability and refining messaging and marketing.