Winning With Shopify

Despite no financial help, Nicole Shiraz took a gamble and pumped her own savings into her very own first business. A successful empire grew from these humble beginnings, and Boss Ladies was born. Nicole pushed her business to suit the every day woman’s budget and schedule. There are now over 100 amazing luxury handbags worn by all types of women across Australia and the number is rising steadily.Her business offers advice and inspiring tips, geared to changing the way women look, feel and spend their money - empowering women to not only look like a boss but be a boss!Nicole has her media and travel experience to thank, working 5 years for TV networks such as Chanel 7, Fox Sports and ESPN to living in big cities such as Singapore, New York and Los Angeles.Nicole hopes to help more women overcome self-esteem issues of social media pressure.You are a very unique guest as you come from both sides so I would love to cover both today. What has been your overall marketing strategy with Boss Ladies?What % of your strategy has been influencer marketing? When did you start using influencers?What's your opinion on current state of the influencer marketing space?How much of your sales comes from influencers?Ambassador program  How long did it take you to see results?How do you choose your influencers?What is your influencer marketing strategy in a nutshell?What tools do you use for Influencer marketing?Do you have a team that help you?Do you provide the content to the influencers? Or do you let people make their own content?How do you pay them? Do you provide free products to influencers?What’s the best way to irk out results from the influencer marketing space?What are 3 tips you can give merchants starting out with influencer marketing?What’s your biggest success & failure when working with influencers?What do you think about brands personally when it comes to working as an influencer?Listen to the whole interview here: www.winningwithshopify.com/summitFind Nicole at: www.bossladies.com.au Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferSupport the show

Belinda Ellsworth has been a professional speaker and sales trainer for the past 25 years. She has worked as a corporate consultant, advising a variety of companies from start-ups to multi-million dollar powerhouses. Belinda is an international best-selling author with the popular For Dummies franchise and in the host of her own podcast Work From Your Happy Place In today's episode we discuss actionable steps:- The four pillars of success Focus Commitment  Consistency  Organization - The four income-producing activities  - Your power hour every day - Multi-tasking is not your friend The questions asked: What is a success and how do you craft your success story? Why is goal setting so important in achieving success? With more people not setting goals than ever before, what do you contribute this to? Most people abandon a goal after 1-3 months. What do you believe the overall cause of that is? What are the best strategies for achieving a goal? Give us some tips on daily action steps that contribute to achieving your goals. Contact Belinda:stepintosuccess.comfacebook.com/stepintosuccessMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferSupport the show

Today I talk to Chen Zissu, the owner of ZISSU themes. The Shopify experts for developing niche Shopify themes.In This Episode We Discuss:What makes a theme good what makes a theme bad  Conversions and the importance of a great siteQuestions Covered: Why use Shopify instead of a uniquely built siteYou are in the theme market place There are many themes out there - what makes yours unique?  You what niches are you aiming too? are there any special trends you're testing?You created a special theme called POD, tell us about that? Key Elements For A Great Theme:Conversions features Size chart Laundry tab Fast load Megamenu Advanced product filtering - style, price, fabricsRapid loadBanners in the blog sidebarSpecialized SEO features Check out the themes here:  https://zissuthemes.com/?ref=n9mfcjrdoukMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferSupport the show

Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over yearOver 165 million people shopped over the weekendConsumers aged 35-44 spent an average of $413 over the weekendAbout 40% of 2018’s  holiday shopping would happen during Cyber Weekwww.justaskparker.comMake Sure to Start Your Black Friday and Cyber Monday Promotions EarlyStart before everyone does. Try to get people to sign up to your email list. Share coupons that are available to cash in only on Black Friday and Cyber Monday.That way you can increase your reach and also improve your conversion rate, as you will already give them something that they cash in on.2. Run a HUGE email list signup promotion - get pre-sale access by signing up today3. Create a Gift Guide4. Dedicated Landing Page.5. Create a Coupon or a Discount.6. Promote on Social Media and Forums.7. Create a Chatbot - Manychat button with SALE info8. Offer Deals by the Hour.9. Create a Bundle of Products of Services.10. Present a New Product.11. Offer Your Shoppers a Free Gift12. Cross-sell and Upsell13. Create a Bundle of Products of Services14. Create a Preview of Products That Will be Available on Sale - as a video, send as an email15. Offer a No Questions Asked Return Policy16. Send Out an Email Campaign With Your Deals and Promotions - rememberCTA. You can create a call to action in your email so they can save the date in their calendar, so their mobile phone will remind them of your deals.Consider time-zones when sending out your emails.Your subject line has to draw enough attention and make them open your email, so make sure to create a good one. But be transparent, not deceiving.17. Organize a Flash Sale in the Days Leading to The Main Event - remember people are ready to spend money! Support the show

Anmol Oberoi is the founder of Emitrr - a voice-first Saas platform that helps businesses enable voice appointment booking, voice ordering, and voice marketing.Emitrr is an all in one platform that helps you build and publish voice apps on Alexa.Anmol has 5 years of experience scaling marketing efforts of two multi-million dollar Saas platforms. Apart from Saas and marketing, he loves reading technology-related content and playing basketball. Questions we coveredWhy did You pick voice as a market to solve? What is our expertise in voice and SaasWhat role does voice have to play in eCommerce?How would a store use emitrr.comWhat if they don't have emitrr?How many people are using this now?Tell people… on thank you page….At what stage in the eCommerce journey should store owners consider voice?Any existing customers in the Shopify domain? If yes, how do they use itHow big is the voice market? Anything unusual people should know?Is voice going to be similar to web and mobile? If not, what are the key differences?What are the different use cases for eCommerce stores in voice/how should they approach it?What's the future of voice?www.emitrr.comSupport the show

On this episode of Winning with Shopify, I get the chance to sit down with Shahram Anver, the co-founder of DataCue, the best Shopify tool that improves conversion and sales with upselling and related products. Engage your customers with a 1:1 personalized experience.Tune in to hear us talk about why it’s so important to understand your data as a Shopify merchant.Questions I covered:Can you start by telling us why personalization on Shopify stores is so important?Can you share any stats or research on this?How does DataCue work by using these personalization principles?Can you give us some examples of how using DataCue has impacted on the performance of your client's stores?Can you walk us through some of the ways that smaller Shopify stores can get started with DataCue?How do you know? And for those clients who are more established, are there any strategies that you can share that could be useful?Can you tell us a little about how the pricing works for Data Cue?If our listeners want to find out more about DataCue, what’s the best way for them to get in contact?Topics:Datacue’s mission is to democratize data and make it easier for people to understand.Targeting the right customers to improve your conversion rate.Tracking the time customers spend looking at specific products.Why visiting a website is like “having a conversation” with the website itself.At what point Datacue would be useful to employ.Enticing customers with dynamic banners.Quotes:“It doesn’t matter where they land, but when they land you want to make sure that it’s optimized to show what they want.”“If I had a thousand people coming and only five of them are clicking on a product, then I need to really care about those five people.” “Most of our customers don’t have time...what they really wanted was for us to save them time.”Resources:https://www.datacue.coSupport the show

Want Shopify to set you up for life? Today I will be talking about setting up for an Exit strategyWe are going to discuss:1. What do businesses sell for?Add back schedule earnings Sellers salary add back2. What is Shopify Exchange?3. Planning for exit: The 4 pillarsRiskGrowthTransferabilityDocumentation - Most important part - Monthly P&L - Transferability ABOUT BRAD WAYLAND: Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience in operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor. Starting in 2003, Brad helped build an online business in the custom t-shirt industry into a multi-million dollar enterprise with 120 full time employees. In 2007 Brad began having success marketing more than just t-shirts and started building other eCommerce businesses from the ground up. By 2010 he started focussing more on investing in existing properties and less in starting from scratch. Over the last 10 years, Brad has built, bought, or sold over 50 this year alone web properties.brad@quietlightbrokerage.comhttps://www.quietlightbrokerage.com/Support the show

UPDATE: Within 24 hours of getting off this interview Amanda messaged to say she got her first sale from a stranger! Join an interview with Amanda Dillon who has just this week launched her new store. Learn what worked and what failed during her 9 month journey to launching her Shopify store. I now call Amanda "Unstoppable Amanda". This women is on the road to success and she talks about her complete lack of online eCommerce, Marketing and Business knowledge. She discusses how she wasted half the year with the wrong advice and how she finally feels she is on track to making sales with her Shopify store. If you want to join the program Amada is learning from join here: http://1000salesandbeyond.com/Support the show

Why does social proof matter?Social Proof Is Expected by BuyersReal-time Stats Are More Powerful and AuthenticSocial Proof Is Part of A More Human InternetRyan Kulp is the founder of fomo.comToday we will discuss:Turn a visitor into a buyer  AOV = budget Let’s talk about CRO why a competitive edge - is a brand Launch yourself, then your product CRO for your Shopify store - Get more buyers and signups!https://apps.shopify.com/fomo?surface_detail=fomo&surface_inter_position=1&surface_intra_position=2&surface_type=searchCross Sellhttps://apps.shopify.com/cross-sellShopify store analysis (profitability by pageview / etc)https://docs.google.com/spreadsheets/d/1AQIrV9SBGMhmg4nWlfGQEBvQbwy0Vfk3p4U4xBfbp80/edit#gid=0Blue ocean strategyYotpo/Fomo ebook https://www.yotpo.com/ebooks/yotpo-fomo-ebook/Support the show

Reconvert your sales into MORE sales! Turn Your Shopify Thank You Page Into a Conversion MachineToday we are going to talk about:Increase sales and drive revenue. Turn one-time customers into returning ones.Use our highly converting thank you pages to Re-Convert them right then and there.RETENTION RETENTION RETENTION!Get crucial info like customers' birthday & get them to subscribe for SMS, Messenger and push marketing.Watch the interview and presentation HERE https://www.stilyoapps.info/reconvertSupport the show