

Winning With Shopify
Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.
Episodes
Mentioned books

Oct 30, 2020 • 39min
Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.' They spoke about what changes they are making to respond to new shopper behaviour, expectations and spending habits.Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show

Oct 23, 2020 • 50min
Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers. They discussed: The importance of future-proofing post Covid! Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show

Oct 16, 2020 • 48min
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption. They discussed: How shoppers’ spending habits and buying behaviour will change over the next 12 months --> what does this mean for retail?Andrew & Nick discussed Covid, what's happening in the retail world and what you, as a Shopify retailer, can do about it. One of the biggest things covered is the opportunities that are presenting themselves at the moment for online Ecom businesses. Shops are quiet or closed, so now is the time for you to really drive your store growth! Get your free report now: https://www.brightpearl.com/winnersandlosers Code: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show

Oct 9, 2020 • 33min
Episode 101 Special - With a Surprise Guest!!
This weeks podcast is our very special 101 episode celebrating with a number of surprises! Carolines Top Five Episodes:How To Get Other People To Sell Your Products with Brett Owenshttps://www.buzzsprout.com/171554/3253546How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greefhttps://www.buzzsprout.com/171554/2956984The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewishttps://www.buzzsprout.com/171554/2372255Taking Your Images to the Next Level - Pixc Founder - Holly Cardewhttps://www.buzzsprout.com/171554/2417927The Best Email System For Shopify Stores with Rytis Laurishttps://www.buzzsprout.com/171554/1095200Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:https://www.buzzsprout.com/171554/1039438Nicks Top Five Episodes:Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!https://www.buzzsprout.com/171554/4524980Google Ads vs. Facebook Ads - The Big Debate!https://www.buzzsprout.com/171554/4424114Entertainment Thinking With Marketing Guru Brian Millarhttps://www.buzzsprout.com/171554/4697216Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'https://www.buzzsprout.com/171554/4793210SEO Part 1: Keywords - With special Guests, Chris Laas:https://www.buzzsprout.com/171554/5292669Remember to subscribe and show your support the show! Support the show

Oct 2, 2020 • 45min
SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand
So you optimise your site, but how do you REALLY build trust and brand awareness? In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more. Tune in next week for a very special episode 101 celebrating with a number of surprises! https://stafferton.co.uk/ Support the show

Sep 25, 2020 • 45min
SEO Part 3b: Content Optimisation Todo List
A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise? So this week, Nick shares his top things you should be optimising, how and why they're important. Remember to subscribe and show your support the show! Support the show

Sep 18, 2020 • 40min
SEO Part 3: Content Optimisation on Shopify
You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy.In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance.Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts.If you want to work with Nick and his team in London on your SEO, feel free to get in touch with them at: https://spec.digitalSupport the show

Sep 11, 2020 • 43min
SEO Part 2: Technical Optimisation on Shopify
What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost! This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO. Tune in to get your todo list of things to implement or learn, and then implement. Stay tuned for Part 3 next week on Content Optimisation for SEO. Support the show

Sep 4, 2020 • 40min
SEO Part 1: Keywords - With special Guests, Chris Laas
Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'. Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for. In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product. Support the show

Aug 28, 2020 • 47min
Facebook Ads Masterclass with Kevin from Voy Media
Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight! On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising. Tune in to hear Kevin's top tips, the SINGLE campaign type he uses on Facebook and what sort of budgets you will need to give it a solid go. Check them out here: https://voymedia.comNew episodes every Friday, kicking off our 4-part SEO series next week. Support the show


