Winning With Shopify

Joel Ong is the Founder and Video Strategist at Tape Your Time, a Video production and consulting agency based in Singapore which helps brands grow and build deeper relationships online by leveraging video assets to present their story authentically and scale their time, money and connections. How Video Can Help Ecommerce SalesHow to build a Storybrand and understanding the power of storytellingHow Video Builds Trust, Authenticity and Growth for BusinessesHow a brand story video establishes you as an expert and thought-leader in your space with an interview and visual storytelling that resonates and earns a customer’s trust and respect/You both educate and empower them by sharing what sets your business apart.Can you give some examples of eCommerce store that work and doesn’t workProduct based videos - how long what to put in themI told you about a store who spent $15,000 on videos for his niche or one-off products. Let;s talk about BAD video ideas.3 examples - llama, earphones, helmets as knitted hats - testimonial video in abandon cart and cart page, information videos, handle objections, short videos for out bound. Quick exercise - the customer journey funnel - where are peopleHow videos can be Time-Saving for a small business - How having a 2-3 minute video acts as a 24/7 fleet of salesmen, to effectively establish deeper relationships, quicker while also pre-qualifying prospects. People can know, like and trust you within a few minutes, and know if what you have to offer is for them, so when it’s time for a sales call/check-out page… they've either realized they're not qualified (saving you time from a redundant call)... or they're already pre-suaded, so the length of the sales cycle from first point of contact to deal closed is exponentially decreased.Why Gear is not as important as you think for Video - authentic natural videos -, gear doesn’t matter as much as the message. Let’s talk about Positioning… Can you explain this to my audience  - How to make the most of your video asset, pinned at top social media accounts, sent through messenger, inlaid in your email signatures, introducing you at events, and of course, top of your website. Imagine in 2 minutes, someone getting to know you, your story, and the value you have to give, deeper than even a 10 minute conversation in person would permit them by showing, not tellingRecommendations:ring light and LEV micAPP -soapbox for email Loom.comwww.tapeyourtime.com - Free 30-Minute Strategy Call Support the show

Today we talk to Sahil Gupta. He is the CEO of Spase https://spase.io which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale.   What we cover:What are airmodels?What products is this best for?Can you give some case studies clients How did Spase begin and why did you start it?What do you see happening to AR in a few years?What makes Spase different from working with independent artists?What impact will airmodels have on my store?Are there any limits to things that can be modelled?How do I load the airmodel in my store?Recommendations: Adobe DementionSocial Media: https://spase.io https://www.linkedin.com/in/sahil1729/ https://www.linkedin.com/company/spasetime https://twitter.com/sahilasaservice/ https://twitter.com/spasetimeMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferSupport the show

I want you to do this for 14 days and tell me what happens! Join the challenge by signing up for FREE for 1000salesandbeyond.com and then access the Inner Circle FB group for the 14 day habits challenge.The 8 tasks you must do EVERY DAY + 2 weekly tasks for TRUE success! In less than 3 hours a day (Less than 2 hours if you hire a team member) First you need to have your basics done- Customer avatar, 3-month marketing plan, 3-month content calendar, Profit and KPIs… What I am about to share is about running your business efficiently.  YOU MUST: Set an alarm for EACH task and STOP at the max time!Why? It gets you working faster. And each day you will get faster!A little each day goes a long way. Once a week look over your 3-month marketing plan, are you on track? Have you implemented all you need to? (5 mins)Once a week look over your content calendar what is due for next week in general? (5 mins)Customer Service (5 mins -1 hour)Analytics - Last 7 days | Yesterday | Last 90 days (10 mins)Email Analytics (5 mins)Social Media Analytics (10 mins)Ads AnalyticsResearch your competitors and find 10 new followers- 1 per day - what are they doing? (10 mins) Spend (1 hour) creating content for the following week (or month, depending on how far ahead you plan work) EG: 1 blog post, 1 email, 5 Canva imagesReply to comment, and Post the content (10 mins) (use Later.com for scheduled posting)Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferSupport the show

Kaila YU – The Holistic Approach To Working With InfluencersI am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week.  As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more! Today we are focusing on emerging social media platforms such as TikTok, how influencers can think outside the box, and the importance of promoting your content across social media platforms. There are easy and proven tactics you can employ to ensure your brand and products are seen by the right audience using influencer marketing, and we’re going to explore that today! Be sure to go and listen to the full podcast with Kaila over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to tons more interviews from the top minds in marketing!Questions I covered:What are the new trends in social media marketing for 2020?What audiences age group/ demo for TikTok? What are some of the best ways to showcase a travel or food brand on a platform like TikTok? What are some other emerging platforms and what audiences can you reach on them? How do you still find success with SEO search paid ads? How can you and your brand help drive sales for eCommerce merchants and Shopify merchants? What should our brand do with the content once the influencer has created that content, what can they do themselves once they've got it? What are the tools and apps that are available at the moment that you're recommending that you're seeing work really well for influencer marketing?  Topics:Followers are not always the most important metric on every social media platformThe importance of diversifying your platformSEO search is still a strong marketing tactic despite all the emerging platformsBuilding solid traffic to a blog or site takes dedication and patience Frequency and repetition of messaging builds brand loveImportant tools and planning apps to help drive your influencer marketing forwardResources: Find out more and contact details are below.instagram.com/kailayukailayu.comMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferGet free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit   Support the show

We are excited to shine a spotlight on another amazing Speaker/Presenter from the Social Media Influencer Summit! Today we’re talking with David Perry who is an expert developer in the gaming industry. David has created multiple successful companies and games, including Aladdin, The Matrix, The Terminator and Teenage Mutant Ninja Turtles. David is wildly successful, with his last two companies being acquired by Sony PlayStation and Atari. He’s won a Development Legend Award. He's spoken all over the world at conferences and universities, even on the cherished TED stage! We’re excited to have him on the podcast to talk all things eCommerce and get his unique perspective on the industry. David is going to talk about his career, how to be innovative in today’s eCommerce space, the intersection of modern influencer marketing and eCommerce! I’m only covering some of the key takeaways and highlights here in the email. Be sure to go and listen to the full podcast with David over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to David’s full interview! Questions I covered:How did David get his start in the gaming industry and what led him to the influencer space?How does gaming intersect with the influencer space?What makes good influencer content? What do influencers care about?  How do you find the right influencer? Why is this so important?How does David influencer technology company (Carro) work?What are some examples of brands that are great case studies to look towards for inspiration? Topics:Influencers bring a human aspect to business strategy and marketing. They are able to tell a brand what they would and wouldn’t do as a consumer, what their audience might like or dislike and what motivates them. Once a brand takes the time to fully understand the type of person they are working with, it is easier to benefit from their influence. A social influencer is more than happy to promote a product that they love. Most influencers want to promote something they believe in, because it makes the promotion authentic and provides a better experience for their social fans and followers. Some influencers will even promote a brand they love for free! As opposed to getting paid to promote a brand they aren’t personally invested in.Uncover how influencers interact with and view brands that need influencer promotion. David is developing an Influencer technology platform to help brands and influencers connect and find products. There are plenty of features that will be added in the upcoming months. This is something to keep an eye out for on the horizon.Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferResources:  getcarro.com/ instagram.com/getcarro/facebook.com/getcarro/Support the show

Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews.  Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and healthcare industry with us!I am so pleased to share this important interview with you all. Be sure to go and listen to the full podcast with Angela over at www.winningwithshopify.com/summit. Sign up today FOR FREE and you’ll get THREE DAYS FULL ACCESS where you can listen to tons more interviews from the top minds in marketing!Questions I covered:What types of different influencers are working for the health products industry?Once a customer purchases a product, what is the best way to collect reviews? What are some of the best third-party partners to use for collecting reviews via email?What are the most helpful types of reviews?How are you paying the people and customers who are endorsing your products? Topics:Following up automatically with customers after they receive their product is one easy, low-lift way to engage customers for their opinion and reviewsAnother good way to collect valuable customer data about a health food product is to survey a customer’s health on a scale of 1-10 prior to using your product. Then, after some time using your product, follow up to see where the customer stands and if the product has helped them.If you’re a small business, you need to make yourself accessible for customers via chat. This is a great way to collect feedback directly from the horse’s mouth.If you are able to have a direct conversation with a customer about the product, ask to quote the customer as a way to gather testimonials for your marketing and reviews. Social proof is a good way to prove the popularity of your product  Resources: Find Angela at:getyourboomback.com/pages/angela-wright youtube.com/user/GetYourBoomBAck/videosfacebook.com/getyourboombackinstagram.com/getyourboomback/Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferGet free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit Support the show

In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a distributed team and is excited about the evolution of HR with the rise of Artificial Intelligence. Holly has an extensive background in building eCommerce stores and marketplaces. She has worked with various international companies to help build their online brand presence. And her success and dedication even landed her on the Forbes 30 Under Asia list for an emerging entrepreneur to watch in the eCommerce and retail space. I am so excited to share my interview with Holly where we focus on images. Images are the main element that tell a brand story to your customers. They are key for Shopify success and Holly will take us through all we need to know. Be sure to go and listen to the full podcast with Holly over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three complimentary days full access where you can listen to tons more interviews from the top minds in marketing!Questions I covered:What are the image trends right now that we should know about?Why are images essential for Shopify stores? What are some best practices for using images for your Store?What can Shopify merchants do right now to improve their product images? What can Shopify merchants be doing to save time on the right things? How does Pixc help Shopify stores automate the mundane processes of their business? What are the key differentiating features?  Topics:The importance of contextual lifestyle shots for product imagesConsistency is key when it comes to product imagesOverview of strategic image placement on a webpage New image trends for consumer-facing brands featuring modelsProduct title descriptions should include as information as possible in the beginningUnderstanding the right tasks to delegate to others and what tasks you need to be more involved with when it comes to brandingResources: Download the Pixc App - pixc.comFind Holly at:instagram.com/hollyaccclinkedin.com/in/hollycardewtwitter.com/hollycccinstagram.com/pixcphotosfacebook.com/pixccomtwitter.com/pixcphotosMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferGet free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summitSupport the show

With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an important voice in the influencer marketing space.  Danielle is going to talk about her company and how influencers interact with Scrunch as well as other brands. She will cover all Scrunch features, best practices and common questions. There are so many different topics to discuss on this week’s episode, so but sure to log in and listen to the full podcast with Danielle here: www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access! Can't wait to see you all in 2020!Questions I covered:What has changed over the last 12 months for influencer marketing?Where is the influencer marketing industry headed in 2020 and beyond?What general back-end analytics are available on platforms like Instagram?What analytics and reporting are available with Scrunch?  What is the hybrid model for influencer marketing and how does it work? How much should you spend on your influencer marketing?Topics:When influencers and brands post on social media, they are missing a key part of their audience due to the ever-changing algorithm. To make the experience authentic but also reach the right audience you must extend and amplify your media. The popularity of different social media platforms changes all the time. This means that you must be utilizing multi-channel tactics. It is really about understanding that influencer marketing is not just about a sponsored post. It really is about reaching your audience in the right places - Instagram, YouTube, Twitter, TikTok, Pinterest, etc.Influencer Marketing is all about negotiation! There is no right or wrong way to go about negotiating. It really is about getting to know someone and what works for them might not be the strategy or price that works for another. Are you giving your customers the best experience possible? Did you know customer service can MAKE OR BREAK your brand image? It is one of the most important aspects of a brand. Well, Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!   https://gorgias.grsm.io/askparkeroffer  Resources to Find Out More and Contact:  scrunch.cominstagram.com/scrunchforbrands instagram.com/scrunchforinfluencers instagram.com/scrunchforbrands instagram.com/scrunchdotcominstagram.com/daniellelewiscoYouTube Channelfacebook.com/scrunchdotcom twitter.com/scrunch Support the show

Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant.Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient way. After quitting her corporate job in 2008, she spent almost a decade on the road all while traveling carry-on only. She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon. So Alex is going to give you lots of great advice in this session. These are just the highlights of the interview. Please go and listen to the full thing over at www.winningwithshopify.com/summit. It's 100% free to sign up. You get access for three days and you get to listen to Alex's full interview and her interview from last year, which is still completely relevant. There are 30 other interviews you can listen to as well. So it is crammed full of great information. If you're still wondering whether to get into influencer marketing or if you've tried it and you haven't succeeded yet, then I’ve created this summit for you. This summit has been put together for anyone who wants to understand influencer marketing. Check it out for free today! Questions I covered:Asking Alex about her journey in detail and how she started out as an influencer.Does she promote anything unless she truly believes in it?What is Alex doing now? Coming into 2020, what is she doing now when it comes to influencer marketing and how she presents herself?How she makes money with particular strategies.Asking her what she does when she receives products that I she does and doesn’t love, and whether or not she stays away from unrelated products altogether.Does she do any traditional advertising?Topics:Building a relationship when working with influencers is important. This can happen smoothly when you find an influencer in your niche. Relationship building comes easily when you have a common ground.A social influencer can best build loyalty from fans that appreciate your content. As an influencer, it is important you find common ground that meets the needs of your audience. This will make your audience more drawn to you. Quotes:“We talk about how much money we get paid for things. And I was really surprised to find out how many people, Instagramers, and bloggers don't charge for a lot of stuff…So go to your biggest unicorn of a person and reach out and say, “Hey, what are your ad rates?”. So that you know the top of the line… and then you can work back from there based on somebody's audience who's your second and third choice [to] you know your 34th and whatnot.’“Majority of my traffic is coming from Google or it's coming from Pinterest. With regards to the influencers that I would then want to choose to work with, I actually wouldn't, I really haven't worked prioritize Instagram because personally as an influencer, I don't see any ROI when I promote products on my, on my Instagram, so I can see what's selling and what's not selling.”Resources: travelfashiongirl.compinterest.com/travlfashngirlinstagram.com/travelfashiongirlMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdeSupport the show

Here is a sneak peek to the Influencer Marketing Summit for Shopify MerchantsGet Full Free Access Here https://www.winningwithshopify.com/summitIncrease your sales conversion by asking your customers for video and photo product reviews.Join industry leaders Amazon and Nordstrom in implementing video reviews on product pages. Indi-powered customer reviews combine text with rich video and photos to provide the best purchase decision experience for users.Indi's user-generated content solutions make it easy to incentivize and empower your customers, employees and influencers to engage with you directly by sharing their content and promoting you as a brand they love. Word-of-mouth advertising remains the richest path to authenticity, new customers, and ROIMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferSupport the show