On this episode of Winning with Shopify, I get the chance to sit down with Shahram Anver, the co-founder of DataCue, the best Shopify tool that improves conversion and sales with upselling and related products. Engage your customers with a 1:1 personalized experience.Tune in to hear us talk about why it’s so important to understand your data as a Shopify merchant.Questions I covered:Can you start by telling us why personalization on Shopify stores is so important?Can you share any stats or research on this?How does DataCue work by using these personalization principles?Can you give us some examples of how using DataCue has impacted on the performance of your client's stores?Can you walk us through some of the ways that smaller Shopify stores can get started with DataCue?How do you know? And for those clients who are more established, are there any strategies that you can share that could be useful?Can you tell us a little about how the pricing works for Data Cue?If our listeners want to find out more about DataCue, what’s the best way for them to get in contact?Topics:Datacue’s mission is to democratize data and make it easier for people to understand.Targeting the right customers to improve your conversion rate.Tracking the time customers spend looking at specific products.Why visiting a website is like “having a conversation” with the website itself.At what point Datacue would be useful to employ.Enticing customers with dynamic banners.Quotes:“It doesn’t matter where they land, but when they land you want to make sure that it’s optimized to show what they want.”“If I had a thousand people coming and only five of them are clicking on a product, then I need to really care about those five people.” “Most of our customers don’t have time...what they really wanted was for us to save them time.”Resources:https://www.datacue.coSupport the show

Want Shopify to set you up for life? Today I will be talking about setting up for an Exit strategyWe are going to discuss:1. What do businesses sell for?Add back schedule earnings Sellers salary add back2. What is Shopify Exchange?3. Planning for exit: The 4 pillarsRiskGrowthTransferabilityDocumentation - Most important part - Monthly P&L - Transferability ABOUT BRAD WAYLAND: Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience in operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor. Starting in 2003, Brad helped build an online business in the custom t-shirt industry into a multi-million dollar enterprise with 120 full time employees. In 2007 Brad began having success marketing more than just t-shirts and started building other eCommerce businesses from the ground up. By 2010 he started focussing more on investing in existing properties and less in starting from scratch. Over the last 10 years, Brad has built, bought, or sold over 50 this year alone web properties.brad@quietlightbrokerage.comhttps://www.quietlightbrokerage.com/Support the show

UPDATE: Within 24 hours of getting off this interview Amanda messaged to say she got her first sale from a stranger! Join an interview with Amanda Dillon who has just this week launched her new store. Learn what worked and what failed during her 9 month journey to launching her Shopify store. I now call Amanda "Unstoppable Amanda". This women is on the road to success and she talks about her complete lack of online eCommerce, Marketing and Business knowledge. She discusses how she wasted half the year with the wrong advice and how she finally feels she is on track to making sales with her Shopify store. If you want to join the program Amada is learning from join here: http://1000salesandbeyond.com/Support the show

Why does social proof matter?Social Proof Is Expected by BuyersReal-time Stats Are More Powerful and AuthenticSocial Proof Is Part of A More Human InternetRyan Kulp is the founder of fomo.comToday we will discuss:Turn a visitor into a buyer  AOV = budget Let’s talk about CRO why a competitive edge - is a brand Launch yourself, then your product CRO for your Shopify store - Get more buyers and signups!https://apps.shopify.com/fomo?surface_detail=fomo&surface_inter_position=1&surface_intra_position=2&surface_type=searchCross Sellhttps://apps.shopify.com/cross-sellShopify store analysis (profitability by pageview / etc)https://docs.google.com/spreadsheets/d/1AQIrV9SBGMhmg4nWlfGQEBvQbwy0Vfk3p4U4xBfbp80/edit#gid=0Blue ocean strategyYotpo/Fomo ebook https://www.yotpo.com/ebooks/yotpo-fomo-ebook/Support the show

Reconvert your sales into MORE sales! Turn Your Shopify Thank You Page Into a Conversion MachineToday we are going to talk about:Increase sales and drive revenue. Turn one-time customers into returning ones.Use our highly converting thank you pages to Re-Convert them right then and there.RETENTION RETENTION RETENTION!Get crucial info like customers' birthday & get them to subscribe for SMS, Messenger and push marketing.Watch the interview and presentation HERE https://www.stilyoapps.info/reconvertSupport the show

7 Day Email Challenge:https://justaskparker.com/7-day-email-challenge/Saving up to send emails -stale email addressesSubject Line is OverhypedMessage Preview is OverlookedCreating emails that are too longBuying listsSending too many emailsEmail Focuses on the Product, Not the Customer - Emails should serve the customer not the product.Not sending any welcome emailsEmail Address or From Name is "noreply"Email Offers No Value to Customer - Being Overly Promotional Email is Void of PersonalityEmail Contains Too ManyNO Calls to Action (CTAs)Dont have trust/customerservice options/reviewsEmail Contains a Personalization errors “FIRSTNAME”Skipping the TestingNot looking at your analytics - which work. Which don’tEmail is Only Images Entire content doesn't appear if someone's settings are "images off"—and what happens if the image links break!Emails Miss Out on Power of Plain TextEmails are Sent Inconsistently Too Few Emails are SentUnscubribe link Email Messages Overlap One AnotherSending too many emails - Sending emails for more than 3 months if not opened. This can cause some email providers to automatically send you to spam.Email List is Never SegmentedEmails Don't Follow Customer BehaviorRequired Login to UnsubscribeLogo too bigBeing BoringNot sending any emailsSupport the show

7 Day Email Challenge: https://justaskparker.com/7-day-email-challenge/Unless you sell over 50 products you need to be doing more than promoting your products in emails. You must segmenting your list ... but....Don’t over think it - send at least 1 email to everyoneSara - 2nd email is about fashion and what influencers are talking aboutUV blocker - email ideas- audience is cancer, lupus, sun, babies - So I came up with healthy living, travel and summer being the main topics- people with skin cancel are looking for an umbrella because they plan to go into the sun!Influencers can give you so many ideas for emailsUse the content calendar to plan your emails based on special event days.  https://www.justaskparker.com/blogs/news/how-to-create-a-content-marketing-calendarIf you work with influencers make sure you MUST add that to the emailsUv-blocker told me yesterday they found out a celebrity was snapped by paparazzi with their umbrella - make sure to put that in an email.Support the show

https://justaskparker.com/7-day-email-challenge/Support the show

I am calling this the month of email!What you need in your emails and why?Over 40 reasons why email should be at the TOP of your marketing task listI have set up a free 7 day email challenge HEREEvery 1000 emails brings you in on average $700! Let's get you 1000 new emails!1. Your system - lists and tags2. Welcome emails3. Weekly emails4. Opt-in 5. Getting more signups  6. Wheel7. OffersSupport the show

What's standing in between you and success?YOU!Stop chasing bright shiny objects and FOCUS!Here are some resources to get you on track to success.Seth Godin talks about how you can live on just 1000 customers...I always say only worry about your first 1000 sales, to begin with. Stop thinking about the 1 million dollars a year if you haven't yet proven your business at 1000 sales!Resources I recommend:Get free access to 100 Sales & Beyond here:https://www.1000salesandbeyond.com/SPECIAL-OFFERSocial Media Influencer Summithttps://www.winningwithshopify.com/summitWorkshops New York Septemberhttps://carolinebalinska.as.me/book-workshopsInstasales Challenge https://www.winningwithshopify.com/instasales-challengeFacebook Grouphttps://www.facebook.com/groups/WinningWithShopify/Instagramhttps://www.instagram.com/justaskparker/Support the show