Winning With Shopify

Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'. Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for. In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product. Support the show

Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight! On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising. Tune in to hear Kevin's top tips, the SINGLE campaign type he uses on Facebook and what sort of budgets you will need to give it a solid go. Check them out here: https://voymedia.comNew episodes every Friday, kicking off our 4-part SEO series next week. Support the show

Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money?Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving.Be sure to stay tuned for further Shopify & marketing expert advice every Friday!You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digitalSupport the show

Shopify can seem like such an easy thing to do. You click some buttons, pay your $29 a month and hey presto! You're an ecommerce business. The reality couldn't be further from this. Before you know it you've got customer enquiries, mounting costs, a lack of new customers, unprofitable marketing and worst of all; a migraine. In this episode, Nick outlines his top steps to both acquiring new customers and, the most important bit, getting more revenue from them. After all, 80% of business growth is generally within the existing customer base! You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital Support the show

Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place. Our host and CEO, Nick Trueman, caught up with Brightpearl's CEO, Derek O'Carroll. When Derek O'Carroll joined Brightpearl three years ago, he took on the biggest risk any CEO can take - a turnaround. Since taking the helm as CEO, Derek has led the retail operations platform from stagnant growth to more than $12 million in revenue, nearly 1,400 customers worldwide, and managing more than $3 billion in orders. Shortlisted for CEO of the Year at the Digital Masters Awards in 2018, the father-of-two is now recognized globally as a retail expert. In this podcast episode, Nick dug into Derek's expert advice on growing a store, what sort of technology infrastructure you to really hammer home a good customer journey and some of the challenges retailers face today. To learn more, check out their website: https://www.brightpearl.com Support the show

Our host, Nick Trueman, recently caught up with Dan from Unbound Merino - a Shopify store selling clothing made from Merino Wool, with a difference! Listen through to find out how Dan started the business using crowdfunding, has navigated the coronavirus outbreak and his audacious long term plans for growth. To learn more, check out their website: https://unboundmerino.com/As always, your host is Nick Trueman - the CEO of Just Ask Parker. Support the show

This week our host, Nick Trueman, interviewed the highly experienced and well-known Brian Millar. The questions were submitted by a range of professionals and focused on the entertainment thinking expertise that Brian has developed over the years.Struggling to get people to engage with your brand? Well this is the episode for you!Nick and Brian covered a range of great engagement campaigns from a number of brands, some of the issues in the digital world around brand personality and some super-easy quick wins for you and your teams to try. A real key point from this is around how boring many big brands still are online. There's a key learning in this for all of us!To learn more, check out their website: https://paddleconsulting.com/Support the show

WORDS HAVE POWER. USE THEM WISELY. 5 points of reference: Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning. Words need to be in priority. For example, content on a page. The power of questions: Why am I failing? Why am I not doing better yet? Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less. There are 3 levels of content. Alert, info & contractual. We hope you enjoy it! Support the show

This week we've interviewed Chris Marshall from Onstate. They're an enterprise-level ecommerce agency based in the UK. Onstate have helped hundreds of businesses build and launch their stores on a range of enterprise platforms, such as Ecommerce Cloud (Salesforce) and Magento. However, they have now turned their attention to Shopify! Tune in to find out some top tips from Chris about how to get your first few orders, what Shopify has over other platforms and his top tips for growing an ecommerce store in 2020 & beyond. To learn more, check out their website: https://www.onstate.co.uk/ Tune in every Friday for a new Winning With Shopify episode. Support the show

In this episode, our host and CEO, Nick Trueman, unpacks the big debate of the minute - what's better for ecommerce stores out of Google Ads and Facebook Ads. It's a challenge that all advertising and ecommerce store face. Where to invest your budget, how much to spend, what results to expect, how to get more from the results...etc. The list goes on! Listen in now to find out Nick's thoughts. Enjoy :) Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store.There are also details on https://justaskparker.com/ about our training and current task plans.Support the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show