Crawling Mondays by Aleyda - SEO News, Tips and Interviews cover image

Crawling Mondays by Aleyda - SEO News, Tips and Interviews

Latest episodes

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May 19, 2020 • 26min

E-Commerce SEO: Top Tips for Success, Common Mistakes, Best & Worst Web Platforms, and more!

How to do SEO for an E-Commerce Website? Learn in today's episode:    0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?   4:38 What's the No. 1 mistake in Ecommerce SEO processes?   10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?   16:12 What's the best and worst e-commerce platform that you've had to work with?   20:51 What's something usually overlooked in e-commerce SEO that you would like to share?    Learn with two amazing special guests Kristina Azarenko, Ecommerce SEO Consultant & Founder at Marketing Syrup and Luke Carthy, E-Commerce SEO Consultant.     #ecommerceseo #ecommerce #seotips
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May 15, 2020 • 28min

What's Google's #EAT and How to Optimize Your E-A-T in SEO

Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):   1:38 - What is Google's EAT and why should you care about EAT?  4:30 - Why is E-A-T a controversial topic?  8:12 - What specific actions we can do to improve our EAT?  15:25 - Which are the most common EAT issues?  18:45 - Are there any specific tools that you use to help when assessing EAT?  23:10 - What EAT topic you would like to double down on to finish, as is particularly important?  If you have any questions or doubts, leave them in the comments!   #GoogleEAT #EAToptimization #SEOtips
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Apr 26, 2020 • 30min

Most Common International SEO Issues & How to Fix Them

Learn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:     01:10 What's the top 1 mistake that you see happening in International SEO?  04:32 Which are the top technical related issues that you find in international SEO processes?  12:26 How to select the best international Web structure for your site?  19:29 What's the most cost-effective localization process?   #internationalseo #hreflang #globalseo
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Apr 9, 2020 • 27min

Coronavirus and SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist

Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:    1:40 What's the impact of Coronavirus for SEO  9:29 What are the positive and negative actions that companies have taken  22:31 What can we expect in the future & last tips for SEO businesses   If you like this video, remember to subscribe to the Crawling Mondays channel now!    #seoupdates #seocovid19 #coronavirusseo

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