Crawling Mondays by Aleyda - SEO News, Tips and Interviews

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:    01:22​ Where does content ideation sits within the content marketing process?  05:42​ What are the building blocks of the content ideation process?  17:30​ How do you align ideas with the business purpose?   23:28​ Which are the most common errors?   29:37​ What are the best content pieces you've recently seen and why?  #ContentIdeation​ #ContentCreativity​ #ContentMarketing

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:    01:38 How do you manage SEO Processes as Agencies with Clients?   05:45 How to integrate account management roles that handle the project with clients?   09:10 What are the top do's and dont's when managing SEO processes?   20:00 What tools do you use to manage SEO processes?   28:00 A last SEO Project Management Tip   #seo #seoprojectmanagement #seomanagement

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:    01:05 What are the most common content mistakes in an SEO process  12:48 Which are the building blocks for successful search optimized content  20:00 Aligning content optimization with demand generation  22:38 What are your favorite content optimization tools?   29:20 A heads-up on over-relying on content optimization tools metrics  34:50 A last content optimization tip   #ContentOptimization #ContentStrategy #SEO

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:    1:06 Most important areas to optimize in Local SEO   04:30 Top Recommendations to get Positive Reviews  07:48 Favorite Local SEO Tools  11:44 Most Common Issues of Local SEO Clients  15:24 Top Link Building Mistakes of Local Businesses and How to do it well  20:14 How do you measure your Local SEO efforts   25:00 What's the status of Spam in Local Search   30:25 Last Top Local SEO Tips   #LocalSEO #SEOguide #SEOforSmallBusiness

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:    1:20 Common mistakes when setting an SEO strategy   06:56 Steps to set a winning SEO strategy   16:05 Best and Worst SEO Strategies you've seen   31:27 A last tip for SEO struggling to set an SEO strategy   #seostrategy #seoguide #seo

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:    1:10 The most common mistakes in a keyword research process  9:32 Main steps for a successful keyword research   14:36 Keyword research tools to use and dealing with data inconsistencies  26:36 Overlooked keyword research tips

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:   00:47 What are the main areas/factors to optimize to rank better in YouTube?  04:51 What's the importance of search as a traffic drive in YouTube  09:00 How to optimize your videos retention and engagement?   13:53 Which are your favorite video optimization tools?   16:42 Video content vs. production quality   19:57 SEO Tools that you can leverage for YouTube  21:40 A last, usually overlooked Video SEO Tip     #YouTubeSEO #VideoSEO #SEOGuide

How to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!   01:19 What's different when you do SEO for a news Website?   09:29 Will publications move on from AMP once it's not a requirement?   15:33 What's the workflow to crawl, index and monitor results fast for news sites?   25:58 How you optimize for Google Discover   33:53 A last news SEO tip   #SEOforNews #newsseo #seoguide

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:    02:10 What does a link building process look like in 2020?   08:03 What are the top misunderstanding that you see in Link Building?   15:02 What are the most common errors that break link building processes?   22:45 What are the key for success of an outreach process?  34:22 A last link building tip    #linkbuilding #seo #backlinks

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):    0:44 How did you started with Edge SEO & What are its main advantages 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages  12:15 Which are not good scenarios for Edge SEO?   16:15 A last recommendation about Edge SEO?   #EdgeSEO #TechnicalSEO #SEO