Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):
1:38 - What is Google's EAT and why should you care about EAT?
4:30 - Why is E-A-T a controversial topic?
8:12 - What specific actions we can do to improve our EAT?
15:25 - Which are the most common EAT issues?
18:45 - Are there any specific tools that you use to help when assessing EAT?
23:10 - What EAT topic you would like to double down on to finish, as is particularly important? If you have any questions or doubts, leave them in the comments!
#GoogleEAT #EAToptimization #SEOtips
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