No Fluff MSP Marketing

Microsoft seems to be getting some bad publicity lately in the MSP community. Whatever your feelings on Microsoft, it can be an amazing tool for prospecting and selling.  The Business Premium license has been a differentiator in our market. We've really learned the ins and outs of M365 and use it to our advantage.  Here's the kicker though, if our team learned a ton about M365 Business Premium but our marketing/sales teams did not put the effort in to learn it, do you think it would be a differentiator? I hear MSPs say they don't want their sales people to be "technical" or "They don't need to know that." I personally believe the Marketing/Sales teams should be trained in detail about all new services/offerings and should be pitching new ones themselves. THAT'S how you become a marketing/sales organization that happens to provide technology. MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

Having great content means nothing if you're not using it! Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service. We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision. I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process. There are tons of ways to use your content to prospect and SELL. MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. Creating great content is so important. It will make you stand out and be a resource to your prospects. Distribution - The Queen You have an amazing piece of content you just created. Great! Now what do you do with it? Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. Check out our free guides on this topic and others at: msp-camp.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.  Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.  Creating great content is so important. It will make you stand out and be a resource to your prospects.  Distribution - The Queen You have an amazing piece of content you just created. Great! Now what do you do with it? Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.  Check out our free guides on this topic and others at: msp-camp.com

I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing. No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!

First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website. Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base.  In this episode, we break down exactly how to host webinars for your clients and prospects and how to get people to actually show up. Check out our free guides on this topic and others at: msp-camp.com

Why Quarterly Marketing Campaigns work "When you're trying to communicate EVERYTHING, you're communicating NOTHING"  We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long.  Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities.  Check out our free guides on this topic and others at: msp-camp.com 

Lets Talk Telemarketing Part 2 In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts. Topics include: 1. Building a list 2. Vertical targeting 3. How to develop scripts and what should they include? 4. Hiring a telemarketer 5. Expected results Obligatory and much more!

Let's Talk Telemarketing Part 1 In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.  Topics include: 1. Building a list 2. Vertical targeting 3. How to develop scripts and what should they include? 4. Hiring a telemarketer 5. Expected results  Obligatory and much more!

We all hate getting cold emails. Someone scraped our email off LinkedIn and is trying to sell us something we're not interested in. The vast majority of cold emailing fails miserably.  As much as I hate it, it can work in the MSP space and we consistently use it.  Taking a long term, education based approach has a healthy open and click rate with almost no spam reporting. Like everything with marketing, it takes time, but does pay off if you do it right.  In this episode we'll go over specific email strategies you can use in your MSP to educate and engage your target market.