EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript SEO is and what it means to the modern website as Patrick shares key findings and hurdles discussed in the report, providing insights into optimizing JavaScript for SEO. We cover common issues websites face with indexing and rendering, revealing what the data shows about these challenges. Finally, we analyze the future of JavaScript SEO and how it will evolve the face of the web in the coming years. Join us as we fully break down the Sitebulb report and learn what JavaScript SEO means to the industry moving forward on this episode of EDGE of the Web! Key Segments: [00:03:39] Introducing Patrick Hathaway [00:04:38] Patrick’s History in SEO [00:11:49] JavaScript Expanding Content Delivery [00:16:26] Sitebulb’s 2024 JavaScript SEO Report [00:29:54] EDGE of the Web Title Sponsor: Site Strategics  [00:31:05] Trouble Optimizing with JavaScript [00:45:42] Insights From Sitebulb’s Data [00:49:12] EDGE of The Web Sponsor: Wix   [00:51:34] User Patterns Revealed in Patricks Report [01:02:54] The Evolving Landscape of JavaScript SEO  [01:07:24] Final Advice for Digital Marketers Adapting to JavaScript SEO

This week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect Maeva’s report that reveals how Flying Cat clients are using AI to benefit their business processes. Discover marketing beyond linguistic restraint today and understand how AI is being used by top companies at an international level on this episode of EDGE of the WEB! Key Segments: [00:03:07] Introducing Maeva Cifuentes [00:07:55] Marketing At A Multi-Language Level [00:11:59] Should Organizations Take a Multilingual Approach Even If They Are Not International?  [00:13:44] EDGE of the Web Title Sponsor: Site Strategics [00:14:53] Is AI a Viable Tool For Converting Content To Multilingual?  [00:22:55] EDGE of The Web Sponsor: Wix   [00:24:06] How Content Teams Use AI

Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway! Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 million deal.  Cookie abolishment put on hold! That’s right, Google is switching up once again. Recent Google plans show they have gone back on their word and will keep cookies on Chrome; instead, they will incorporate updated user preference management.  What the heck is a GEO? Well, it may be your future. Speculation suggests that Generative Engine Optimization (GEO) may be the title of the future for SEOs as the digital landscape shifts from search to AI optimization.  This week, we cover major industry news and find out how truly intelligent AI Overviews really are, so tune in and enjoy episode 700 of the EDGE! News from the EDGE: [00:06:40] Reddit is limiting all search engines except one: wonder which one… [00:11:03] So are we getting rid of cookies, or not?! [00:16:05] EDGE of the Web Title Sponsor: Site Strategics [00:18:02] Are SEOs going to throw away their business cards to become GEOs? Captain Obvious:  [00:27:52] Nike Ad Campaign AI Blitz: [00:33:40] OpenAI starts testing the SearchGPT prototype, here’s what it looks like AI Tools: [00:38:18] Storyblocker - Visualized storyboard with real-time 3D and AI [00:38:45] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:39:54] Report: How Often Google Mixes Ads Into Organic Search Results [00:40:02] Ongoing Google Search Ranking Volatility For 2 Weeks [00:42:03] Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!     Key Segments: [00:03:53] Reintroducing Garrett Sussman  [00:04:57] What are AI Overviews on the SERP?  [00:07:37] Understanding Consumer Intent [00:11:01] Garrett’s Cognitive Bias Concepts  [00:13:11] EDGE of the Web Title Sponsor: Site Strategics [00:23:25] Serving Consumer Bias [00:27:00] EDGE of The Web Sponsor: Wix  [00:32:24] Can You See Bias Through Analytics? [00:39:31] Final Thought From Garrett

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero.  Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will ‘pass it on’.  Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race.  Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700! News from the EDGE: [00:01:55] Google AI Overviews only show for 7% of queries, a new low [00:05:24] Google Says There’s No Way To Block Content From Discover Feed [00:08:31] EDGE of the Web Title Sponsor: Site Strategics Captain Obvious:  [00:10:30] Podcasting ain’t easy! AI Blitz: [00:13:23] Amazon’s AI shopping assistant Rufus is live for all U.S. customers [00:17:16] OpenAI is ‘going to build a search product’ [00:19:02] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:20:02] Google To Host More Creator Meetings [00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore [00:21:36] Google: Core Update Expected In The Coming Weeks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Google AI Overviews only show for 7% of queries, a new low Google Says There’s No Way To Block Content From Discover Feed Amazon’s AI shopping assistant Rufus is live for all U.S. customers OpenAI is ‘going to build a search product’ Google To Host More Creator Meetings Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore Google: Core Update Expected In The Coming Weeks #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web! Key Segments: [00:03:07] Introducing Garrett Sussman  [00:06:48] Fundamental Changes in Search [00:13:42] EDGE of the Web Title Sponsor: Site Strategics [00:14:59] Google’s Shift Into AI  [00:25:55] EDGE of The Web Sponsor: Wix  [00:27:07] How Are AI Overviews Changing The Way Users Consume Information?  [00:33:38] Thinking Through Optimizing for AI Overviews Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/garrettsussman LinkedIn: https://www.linkedin.com/in/garrettsussman/ Resources iPullRank Clearscope Webinar Marketbrew.ai

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always.  To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events.  Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues.  Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google’s system still has a difficult time analyzing queries containing prepositions and the word ‘not’.   Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up! News from the EDGE: [00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events [00:12:46] Apple includes a 30% fee for Facebook and Instagram ads [00:15:52] EDGE of the Web Title Sponsor: Site Strategics [00:18:10] Google discusses two search types it can’t quite figure out Captain Obvious:  [00:23:44] Gen Alpha has more access to tech than older generations during their childhood?  [00:27:00] Jealousy is NOT a marketing strategy! AI Blitz: [00:27:59] Microsoft details ‘Skeleton Key’ AI jailbreak [00:29:36] Tech war escalates: OpenAI shuts door on China [00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice [00:32:51] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:34:12] Google dropping continuous scroll in search results [00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts [00:37:30] Bing People Also Ask Now May Include AI Generated Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google to mandate disclosures of election ads with digitally altered content depicting real people or events Apple includes a 30% fee for Facebook and Instagram ads Google discusses two search types it can’t quite figure out Microsoft details ‘Skeleton Key’ AI jailbreak Tech war escalates: OpenAI shuts door on China YouTube now lets you request removal of AI-generated content that simulates your face or voice Keyframe Movie Creation with AI Google dropping continuous scroll in search results Some Sites Hit By Google Helpful Content Update Seeing Small Lifts Bing People Also Ask Now May Include AI Generated Content #StandwithUkraine edgeofthewebradio.com/ukraine

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode.  Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast.  Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks.  Tune in as we say goodbye to our friend Universal Analytics and discuss all that’s new in the search realm this week here on the EDGE of the Web! News from the EDGE: [00:04:54] Universal Analytics Ends on July 1: Essential Information You Need [00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise [00:12:59] EDGE of the Web Title Sponsor: Site Strategics [00:14:11] Google Releases June 2024 Spam Update [00:18:35] Lily Ray’s New Rabbit Hole: a post on LinkedIn AI Blitz: [00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations [00:25:05] AIs are coming for social networks [00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads" [00:30:01] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:31:08] Google Search Tests Black Sitelinks [00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews [00:34:14] AI Overviews and Reddit  [00:37:25] Local SEO - Google Maps exploit

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web! [00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward [00:07:21] Changes On The SERP [00:11:52] EDGE of the Web Title Sponsor: Site Strategics [00:12:37] A New SERP Challenge With SGE  [00:27:38] Optimizing Content With SGE  [00:30:24] Can You Track AI Overview Metrics?  [00:32:34] EDGE of The Web Sponsor: Wix [00:35:12] Can We Put Trust In AI?  [00:40:49] Mark’s LinkedIn Insights [00:44:01] Screaming Frog Version 20 Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/jlwchambers LinkedIn: https://uk.linkedin.com/in/jlwchambers Twitter: https://x.com/thetafferboy LinkedIn: https://uk.linkedin.com/in/markseo Resources Candour Search with Candour Podcast  Candour Youtube Channel

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement level.  Google Ads is phasing out credit and debit card payments for advertisers. By July 31st, advertisers must attach a bank account and follow a monthly invoice payment format. This move is supposed to only affect high-growth accounts, but the spend thresholds have not yet been released.  Plus, Mordy unleashes all of his frustrations in an all new segment ‘Captain Obvious’.  Keep riding the SEO wave with us as we give you all you should know about SEO and digital marketing this week on the EDGE of the Web! News from the EDGE: [00:06:43] Google pays $2.3 million to secure bench trial in adtech antitrust case [00:09:22] Reddit Launches Updated Conversation Ads [00:13:57] EDGE of the Web Sponsor: Site Strategics [00:15:59] Google Ads phasing out card payments Captain Obvious:  [00:18:07] You can't have product or service differentiation unless you are actually different in some way. AI News: [00:21:35] Spotify announces an in-house creative agency, tests generative AI voiceover ads [00:23:15] Color and OpenAI tackle AI cancer care AI Tools: [00:25:20] Researchers teach AI to speak dogs? Barry Blast from Search Engine Roundtable: [00:26:51] Google Business Profiles Websites No Longer Load - 404 [00:28:10] The Maddening Adventure Of Tracking AI Overviews In Google Search Console [00:30:01] EDGE of the Web Sponsor: Inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google pays $2.3 million to secure bench trial in adtech antitrust case Reddit Launches Updated Conversation Ads Google Ads phasing out card payments Spotify announces an in-house creative agency, tests generative AI voiceover ads  Color and OpenAI tackle AI cancer care  Researchers teach AI to speak dog Summarize, connect, and remember online content Google Business Profiles Websites No Longer Load - 404 The Maddening Adventure Of Tracking AI Overviews In Google Search Console   #StandwithUkraine edgeofthewebradio.com/ukraine