711 | News from the EDGE | Week of 9.2.2024

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations 

Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up. 

You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers. 

Be sure to join us as we cover everything that happened last week in SEO, tune in here on EDGE of the Web!

News from the EDGE:

[00:06:12] Product Categories Tab added for Google Ads

[00:07:39] Yelp is suing Google, citing dominance with local search

[00:13:39] EDGE of the Web Title Sponsor: Site Strategics

[00:14:36] YouTube is adding creator-based audience targeting

Captain Obvious: 

[00:17:49] Don’t Take Brand Identity Advice From AI 

AI Blitz:

[00:20:45] Google Gemini Now Accessible From Chrome Address Bar

[00:23:01] California Assembly passes controversial AI safety bill

AI Tools:

[00:24:24] Automate phone calls with AI

[00:27:07] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:28:50] New Google Analytics 4 Benchmarking Data

[00:30:21] Google Tests New Shopping Search Design

[00:32:14] Google Trends Email Subscriptions Going Away Next Month

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Resources: 

• Product Categories Tab added for Google Ads
• Yelp is suing Google, citing dominance with local search
• YouTube is adding creator-based audience targeting 

• Google Gemini Now Accessible From Chrome Address Bar 
• California Assembly passes controversial AI safety bill
• Automate phone calls with AI
• New Google Analytics 4 Benchmarking Data
• Google Tests New Shopping Search Design
• Google Trends Email Subscriptions Going Away Next Month

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