EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!  Key Segments: [00:03:44] Introducing Bogdan Babiak [00:10:15] Bogdan’s Experience Taking Over Marketing for SE Ranking [00:13:18] How Did The Relationship With Consumers Change After Covid? [00:18:28] Integrating AI into SE Ranking [00:22:34] EDGE of the Web Sponsor: SE Ranking [00:27:02] How Does SE Ranking Demonstrate ROI For Customers?  [00:35:20] EDGE of the Web Title Sponsor: Site Strategics [00:41:07] Bogdan’s Vision of SE Ranking Moving Forward [00:45:40] EDGE of The Web Sponsor: Wix Studio [00:50:08] How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?  [00:54:41] How Do You Communicate The Improvements Made in SE Ranking to Consumers? [00:59:34] Future Goals of SE Ranking [01:03:57] Is There a Responsibility to Give Feedback to Google in the SEO Space?  [01:10:25] Final Thoughts From Bogdan Thanks to Our Sponsors! SE Ranking: https://edgeofthewebradio.com/seranking   Site Strategics: https://edgeofthewebradio.com/site Wix: https://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/in/bogdan-babiak Resources https://edgeofthewebradio.com/seranking

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations  Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up.  You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers.  Be sure to join us as we cover everything that happened last week in SEO, tune in here on EDGE of the Web! News from the EDGE: [00:06:12] Product Categories Tab added for Google Ads [00:07:39] Yelp is suing Google, citing dominance with local search [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:36] YouTube is adding creator-based audience targeting Captain Obvious:  [00:17:49] Don’t Take Brand Identity Advice From AI  AI Blitz: [00:20:45] Google Gemini Now Accessible From Chrome Address Bar [00:23:01] California Assembly passes controversial AI safety bill AI Tools: [00:24:24] Automate phone calls with AI [00:27:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:28:50] New Google Analytics 4 Benchmarking Data [00:30:21] Google Tests New Shopping Search Design [00:32:14] Google Trends Email Subscriptions Going Away Next Month Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio Resources:  Product Categories Tab added for Google Ads Yelp is suing Google, citing dominance with local search YouTube is adding creator-based audience targeting  Google Gemini Now Accessible From Chrome Address Bar  California Assembly passes controversial AI safety bill Automate phone calls with AI New Google Analytics 4 Benchmarking Data Google Tests New Shopping Search Design Google Trends Email Subscriptions Going Away Next Month #StandwithUkraine edgeofthewebradio.com/ukraine

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don’t miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, machine learning, and more. In this show, we discuss the origin of Tech SEO Connect with the founders themselves. Learn what makes Tech SEO Connect different from the rest with a diverse content lineup made by technical SEOs for technical SEOs. Get your tickets and mark your calendar as we are all gearing up for the inaugural Tech SEO Connect conference coming this fall. See you there! Key Segments: [00:01:00] Introducing Panelists [00:03:04] The All New TechSEOConnect Conference  [00:07:18] Who is TechSEOConnect Designed For?  [00:12:29] Speakers on the Ballot for Tech SEO Connect [00:13:40] EDGE of the Web Title Sponsor: Site Strategics [00:21:40] Featured Sponsors to Expect at the Conference [00:23:48] What Challenges Arise While Planning an Industry Conference?  [00:24:00] EDGE of The Web Sponsor: Wix   [00:25:47] Unexpected Benefits to Planning Tech SEO Connect  [00:28:06] Tech SEO Connect’s Venue Follow Our Guests JR Oakes JR Oakes GitHub Patrick Stox  Matthew Kay  TechSEOConnect Resources:  Tech SEO Connect (Tickets Here)

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever.  Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics. Google’s Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how AI is being incorporated into Google’s search results.  Be sure to hit that play button for our in-depth analysis of this week’s news and latest insights into the world of search here on the EDGE of the Web! News from the EDGE: [00:04:31] According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews [00:15:53] Google Explains Why Site Traffic Doesn't Impact Rankings [00:19:16] EDGE of the Web Title Sponsor: Site Strategics [00:20:05] Google Confirms Core Updates Affect AI Overviews Captain Obvious:  [00:21:43] AI Empathy AI Blitz: [00:26:09] Reports: Perplexity ads to launch in Q4 [00:27:18] OpenAI warns California’s AI bill threatens US innovation AI Tools: [00:30:09] Evaluating 7 AI video generators while waiting for OpenAI’s Sora [00:31:17] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:32:49] Google August Core Update Helpful Content Surge Charts [00:34:52] Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge [00:36:57] Google Overhauls Video SEO Docs With More Details Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews Google Explains Why Site Traffic Doesn't Impact Rankings Google Confirms Core Updates Affect AI Overviews Reports: Perplexity ads to launch in Q4 OpenAI warns California’s AI bill threatens US innovation Evaluating 7 AI video generators while waiting for OpenAI’s Sora Google August Core Update Helpful Content Surge Charts Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge Google Overhauls Video SEO Docs With More Details Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what’s causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web! [00:03:48] Reintroducing Ori Zilbershtein [00:04:57] Fake DMCA Case Claims [00:15:09] How AI Has Progressed the Scale of DMCA Scams [00:16:50] EDGE of the Web Title Sponsor: Site Strategics  [00:23:29] What Google is Doing to Combat Negative SEO  [00:27:46] EDGE of The Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/OriZilbershtein LinkedIn: https://www.linkedin.com/in/orizilbershtein Resources Team Odeon Ars Technica Article

The latest core update from Google aims to elevate high-quality content while sidelining lower-value SEO tactics. A recently resolved ranking bug caused some search performance hiccups. The U.S. government is contemplating action against Google for antitrust issues, raising questions about the future of SEO strategies. Meanwhile, the discussion includes amusing celebrity news linked to tech trends, scrutiny over AI use, and challenges posed by fake reviews in digital marketing.

Ori Zilbershtein, CEO of Team Odeon and an expert in SEO and marketing technology, shares insider knowledge on DMCA attacks and their detrimental impact on businesses. He discusses how competitors exploit Google’s Digital Millennium Copyright Act to sabotage rankings, revealing the urgent need for effective safeguards. Ori also highlights challenges in local SEO, emphasizing the flaws in Google's response systems and the importance of community action against these unethical tactics. Tune in for crucial insights into protecting your online presence!

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items.  Last Monday, a federal judge ruled that Google is an illegal monopoly, but rivals say a slap on the wrist won’t cut it. Google competitors Yelp and DuckDuckGo push for the DOJ to enforce tougher action to break up the search monopoly.  As always, be sure to tune in for the latest in SEO here on the EDGE of the Web!  News from the EDGE: [00:03:05] Google Upgrades Local Services Ads with Automated Photo Selection [00:04:56] Google Alerts: URL Parameters Causing Crawling Problems [00:09:15] EDGE of the Web Title Sponsor: Site Strategics [00:10:45] What Competitors Seek After Google’s DOJ Antitrust Victory AI Blitz: [00:17:59] The 6 Best AI Content Checkers To Use In 2024 via @sejournal AI Tools: [00:23:56] Google Meet call will soon be able to take notes for you [00:26:15] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:26:51] Google Search Listing srsltid URL Parameters From Merchant Center [00:28:29] Google Featured Snippets With Emojis & Special Characters [00:28:50] Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google Upgrades Local Services Ads with Automated Photo Selection Google Alerts: URL Parameters Causing Crawling Problems What Competitors Seek After Google’s DOJ Antitrust Victory The 6 Best AI Content Checkers To Use In 2024 via @sejournal, @annabellenyst Google Meet call will soon be able to take notes for you Google Search Listing srsltid URL Parameters From Merchant Center Google Featured Snippets With Emojis & Special Characters Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have tangible data to finally answer the question; Should you use AI to create SEO content? Key Segments:  [00:03:57] Reintroducing Maeva Cifuentes [00:07:27] AI Content Performance  [00:15:44] EDGE of the Web Title Sponsor: Site Strategics [00:18:00] SME Processes [00:22:57] The Importance of Using AI in Creating Content For SEO [00:25:05] EDGE of The Web Sponsor: Wix  [00:26:16] Confirmation Bias in AI Content [00:30:19] Navigating The Industry as a Fully Remote Agency [00:39:26] Final Advice From Maeva Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/maevaeverywhere LinkedIn: https://www.linkedin.com/in/maevaeverywhere Resources Flying Cat Marketing Flying Cat AI Content Report

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions. Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns.  Lastly, Google confirms that the Robots.txt file does not meet necessary security standards. The file, intended to guide search engine crawlers, fails to restrict unauthorized users from accessing sensitive information.  As always, tune in for all the latest news to know what’s happening in SEO, as we ease into the 7th century of the EDGE of the Web! News from the EDGE: [00:02:54] Google Ads has new surcharges in certain regions [00:06:07] Major glitch in Google Ads exposes competitor data [00:11:06] EDGE of the Web Title Sponsor: Site Strategics [00:12:26] Google says- Robots.txt can't block unauthorized access Captain Obvious:  [00:16:42] Mordy’s bone to pick with LinkedIn AI Blitz: [00:19:03] Reddit CEO to Microsoft and AI search engines: Pay for our content [00:21:40] Is Perplexity AI’s Revenue Share Plan Fair? [00:23:37] OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates AI Tools: [00:30:26] AI Real Time Speech Translation [00:31:13] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:33:48] Google Local Service Ads Automated Lead Dispute System [00:35:10] Google To Allow Pubic Hair Grooming Ads In September 2024 [00:36:48] Google Search Ranking Volatility Bursting At The Seams Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  Google Ads has new surcharges in certain regions Major glitch in Google Ads exposes competitor data Google says- Robots.txt can't block unauthorized access Reddit CEO to Microsoft and AI search engines: Pay for our content Is Perplexity AI’s Revenue Share Plan Fair? via @sejournal, @martinibuster OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates (Wall Street Journal) AI Real Time Speech Translation Google Local Service Ads Automated Lead Dispute System Google To Allow Pubic Hair Grooming Ads In September 2024 Google Search Ranking Volatility Bursting At The Seams Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine