EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO.  On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”. It’s a great take on how SEO is really about the customer needs, not the rank you receive.  Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.   [00:05:45] Eli’s start - how he learned SEO by getting smacked upside the head by Google. [00:16:09] You need to help people in your industry as you have been helped along the way. [00:17:12] The Interview Series Title Sponsor: Site Strategics [00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy [00:18:30] A philosophical change for SEO [00:23:27] Sponsor for EDGE of the Web: Wix [00:25:48] The Core of SEO: The User and then The Product [00:28:39] Reclaim your own Product and Features  [00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin.  Oh yeah, and Mordy tries to pitch you buying a ticket to hear him speak at Brighton SEO.  So that happened….. [00:05:06] New Feature on Mobile: “People Search Next” [00:09:29] Google changes the majority of Title Tags [00:16:47] Our Poll This Week [00:18:11] EDGE of the Web Title Sponsor: Site Strategics [00:19:16] New SEO app for Wix from company Deepcrawl [00:21:33] EDGE of the Web Sponsor: Inlinks.net [00:22:56] New API Connection to GSC URL Inspection

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022.  The theme of the show today is Adapt, and do that nimbly.  Join the Paid Media Pros as the share some great thoughts in studio with the EDGE!  [00:04:16] What have we lost from going virtual for our marketing conferences?  [00:11:25] There’s a lot of people that are selling paid media services, but not really delivering. [00:12:07] The Interview Series Title Sponsor: Site Strategics [00:16:12] What changed in paid ad marketing 2021 and what to expect this year [00:17:59] We’re going to have to adapt to the dynamic search ad paradigm [00:21:05] Losing the Google Partner badge? [00:21:42] Are these really Google reps making recommendations? [00:23:10] Sponsor for EDGE of the Web: Wix [00:23:41] The loss of ETAs [00:26:03] The changes - embrace them and get there before your competition does. [00:28:23] The only time the platforms will do anything…It's because you left. [00:30:08] Privacy changes in Facebook and the rest… [00:43:10] Investing to build the awareness if your brand is unknown

Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti and Barry Schwartz. Make sure that you check out this week’s poll.  Plus, we found our mission, after 10 years - SEO Bobbleheads! [00:03:37] There’s someone new at Search Engine Land! [00:06:18] Is your content being outranked by a site that just used Copy/Paste? [00:12:10] EDGE of the Web Sponsor: Inlinks.net [00:13:09] A spike in crawl traffic does NOT mean impending doom [00:19:25] Our Poll This Week [00:22:53] This is where the brilliant idea started.  SEO Leader Bobbleheads!

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO!  They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing.  We went everywhere. Have a look at the time stamps…..can’t contain it all in one description.  This is where we have to go as digital marketers this year and into the future.   [00:06:12] Marketing in college and foundational education, not tactics. [00:09:46] Foundational Understanding: Knowing the New Media Audience [00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking [00:11:26] The Interview Series Title Sponsor: Site Strategics [00:14:54] Privacy in digital marketing: what you need to know [00:17:10] Google's first major step in privacy: Google's FLoC [00:19:17] What are marketers facing with privacy challenges in 2022 [00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives. [00:23:58] Going to the target audience, not just the big platforms [00:24:22] Sponsor for EDGE of the Web: Wix [00:25:26] What are first-person cookies? [00:30:16] Having a good offer is more important than the platforms you're on [00:32:20] You've got to roll with authenticity first [00:33:09] The brands that will be nimble will win [00:35:06] CRMs: Are you keeping your own data [00:36:26] What about the small audience data set? [00:40:21] Building an understanding of your audience [00:42:38] If you're going to win at online marketing, you've missed the window when it was easy. [00:44:22] When you give away stuff, you're going to build a bigger audience [00:46:22] What is your differentiator?

We’re feeling very blessed with our new sponsors, Ahrefs and Inlinks!  Listen to the team as Erin actually wears a color during recording!  Great articles from Mordy, Barry Schwartz and Michael Stelzner for this week’s digital marketing news!  Be sure to participate in our episode poll on Twitter. [00:04:04] Deep dive the December Product Review Update [00:14:13] DUCKDUCKGO passing 1 Billion Searches [00:18:36] Our Poll This Week [00:22:01] Ahrefs.com | Title Sponsor of EDGE of the Web [00:22:58] Our New Sponsor: Inlinks.net [00:23:41] Just registered your business on GBP? Get ready to wait. [00:26:45] Site Strategics, Sponsor of the EDGE [00:27:13] Is Google Analytics getting blocked and giving you half the picture of your traffic?

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is most notable this week is the lack of a Barry Schwartz. 04:46 Google Launches Shops Section in Mobile Search 12:28 Ahrefs.com | Title Sponsor of EDGE of the Web 13:32 Shopify SEO Gets Easier With Yoast App 21:09 Our Poll This Week 22:44 Our New Sponsor: Inlinks.net 23:56 Google Exec Say Apple is Holding Back Customers Who Text 29:45 Site Strategics, Sponsor of the EDGE

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022!  We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush.  Covering articles from Barry Schwartz and Miriam Ellis of Moz, we dug into Local SEO stories and stats.  Check out our new poll running on Twitter as well - chime in there and we’ll cover the recent poll every show.   [00:03:07] Products on your Google Business Profile Page & Maps! [00:05:04] Our Title Sponsor: Ahrefs. edgeofthewebradio.com/AWT  [00:06:05] December has been called the most volatile month in 2021 for Google Search [00:11:58] This Week’s Poll  [00:13:13] Thanks to our sponsor: Site Strategics [00:13:44] Stories about our industry from Local SEO Stats [00:25:50] RIP John Madden: The Turducken Story

Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one by one. Darren is a fantastic resource for understanding the true impact that Google My Business (now Google Business Profile) has on a local service company’s customer relationship and conversions… today on the EDGE. [00:02:33] Local SEO Myth: Does everything have to be perfect for Google? [00:05:26] Local SEO Myth: Using a Call Tracking Number Negatively Impacts Rankings [00:07:22] Local SEO Myth: Setting Service Area in Google My Business Impacts Ranking [00:09:24] Local SEO Myth: Keywords in the Business Description [00:12:53] The Absolute, Most Important Thing to Convey: Trust [00:13:52] Local SEO Myth: Geotagging Images [00:18:16] Google Knows Your Space, Knows Your Brand, Knows Your Business [00:19:27] Local SEO Myth: No One Reads Reviews Anymore [00:25:25] Consumer Reviews Are A Conversion Step [00:34:35] Shoppers Are Not Clicking Through to Websites Anymore

The end of the year is here and we covered so much on today’s show.  Not really - it was a Matrix 4 bashfest.  A couple of news items, yadda yadda and how bad could a movie suck?  Truly?  Thanks to Barry Schwartz, Matt Southern, Kevin Indig and Garret Sussmann for their articles, but the thanks really goes to Warner Brothers for making the Matrix 4, what a great gift to end the year with.   Special thanks to our title sponsor Ahrefs - check out their free SEO audit tool at www.edgeofthewebradio.com/AWT [00:00:54] Our Matrix4 reviews/bashing  [00:08:20] TikTok takes the crown of WORLD’S MOST POPULAR DOMAIN from Google [00:11:31] G-Rated sounding domains that lead to not-so-G-rated sites don’t show up in Google Search… unless you pay for ads. [00:19:28] We’ve got your Predictions, YOU’RE PREDICTIONS HERE! See you next year!