Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy. Learn some key points on how to acquire that valuable knowledge of customer need and experiences by tried and true methodology. Lastly - learn why you shouldn’t care about Position Zero. Make sure you check out his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”.

[00:06:05] Blue Ocean and Red Ocean

[00:11:27] Are Blue Ocean Strategies for Everyone?

[00:12:23] Learning Customer Blue Oceans: Surveys, Customer Data & Customer Support

[00:15:32] The Interview Series Title Sponsor: Site Strategics

[00:16:17] The Challenge: SEO Siloed Away from Sales and Marketing

[00:18:43] Paid Search is Research

[00:19:40] The Goal is the North Star

[00:20:47] Sponsor for EDGE of the Web: Wix

[00:22:13] How to Guide Clients Away from Keyword Volume Buglights

[00:25:18] Touching the Third Rail: Who Cares about Position Zero?

479 | Using Consumer Product Experience as a North Star for SEO