EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix.  [00:07:30] Header and Footer Links - What does Google think? [00:10:43] EDGE of the Web Title Sponsor: Site Strategics [00:12:56] How are Expertise, Authority, and Trust evaluated by Google? [00:20:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:54] Get ready to say goodbye to the Analytics you’re used to.

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution.  No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale!  Be sure to listen to the first episode of our two-part interview with these two SEO innovators.  They are about to make SEO history……and Erin’s a little verklempt…. [00:04:15] How seoClarity learned about the biggest roadblock in getting changes done at the Enterprise level [00:08:39] We are at an all-time high of the number of open SEO positions at the Enterprise level. [00:10:18] Are SEO's aware of these limitations? [00:12:18] Google’s at scale, what aren’t Enterprise SEOs? [00:15:36] The Interview Series Title Sponsor: Site Strategics edgeofthewebradio.com/Site [00:16:22] Changing the exectution of Enterprise SEO at scale: seoClarity Automate [00:20:50] Everything that an enterprise would expect: publishing, workflow and security [00:25:00] Sponsor for EDGE of the Web: Wix edgeofthewebradio.com/Wix [00:25:32] Tested on 3,500 of seoClarity's clients [00:26:36] SEO Agencies are able to take control of their own destiny [00:29:16] What is the cost of not doing something?  [00:30:42] A moment of reality check [00:33:27] The Reality: No-Code SEO [00:38:17] A George Lucas moment

How did last week’s poll fail?  That’s our question.  Erin’s not happy there.  New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti.  Short-form videos are the way of the future!  Give us a listen, today on the EDGE! [00:03:50] Update your WordPress As Soon As Possible [00:06:45] More Short-Form Videos coming to Google SERPs [00:14:26] EDGE of the Web Title Sponsor: Site Strategics [00:15:23] Twitter Testing new Profiles for Shops, Products In-App [00:19:00] This Week’s Poll [00:21:58] Show Notes [00:22:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:00:00] Advertisers in Russia have their ads paused by Google #StandwithUkraine edgeofthewebradio.com/ukraine

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin.  We’re wanting to continue to get the word out on how to support Ukraine.  Please go to edgeofthewebradio.com/ukraine for more information.     [00:05:08] New Businesses Are Opening at pre-pandemic levels! [00:14:21] Verifying your business on Google - harder than getting a passport? [00:18:55] EDGE of the Web Title Sponsor: Site Strategics [00:20:07] Show Notes [00:21:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:00] This Week’s Poll [00:24:19] How can you help in Ukraine? Why not hire an SEO or PPC Specialist?

We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world.  Articles from Social Media Today and Search Engine Journal. Let’s make sure to get the word out and share this information.   [00:05:05] FB Bans announced by Russia [00:10:51] Website Security important to review due to increases in Russian Cyber-Attacks [00:17:56] Ukrainian Patriot: Tim Soulo from Ahrefs extending memberships to match donations [00:21:03] Ukrainian Patriots: Wix evacuates nearly 1,000 Ukrainian staff and families [00:22:52] Ukrainian Patriot: Anton Shulke: Head of Influencer Marketing at Duda [00:25:41] Aleyda Solis: Showcasing Ukrainian SEOs [00:22:52] Ukrainian Patriot: Ievgen Saveliev [00:27:35] Information for supporting Ukraine: edgeofthewebradio.com/ukraine

Mordy’s got news that he won’t tell anyone.  Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count. Great reads from Miranda Miller, Barry Schwartz and Celeste Gonzalez.   [00:04:48] RatethisPodcast.com/EDGE [00:05:57] Majority of Small / Medium Businesses still without an SEO strategy [00:13:07] EDGE of the Web Title Sponsor: SiteStrategics.com [00:13:32] Changes coming for how Businesses work with Google [00:20:08] Show Notes [00:22:17] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:58] Have there been Mass suspension of Google Ad accounts? [00:28:00] This Week's Poll

There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them to deliver best services. We're talking to Mitul Gandhi and mark trap Hagen, SEO clarity today on the EDGE.   [00:04:14] How Mitul came into the SEO industry…and why? [00:07:54] Software had to originate out of a need. [00:09:37] seoClarity first had to understand how to scale themselves [00:11:27] What insights did you have from consulting and how did you would them into the product? [00:13:54] The Interview Series Title Sponsor: edgeofthewebradio.com/site [00:14:38] If two or more clients ask for it, seoClarity delivers it [00:19:17] Custom SAS product delivery at a boutique level to customers, exemplifying what the listening process should be. [00:24:24] The Growth of SEO Technology [00:25:43] Sponsor for EDGE of the Web: edgeofthewebradio.com/Wix [00:30:01] The gaps Mitul sees at the enterprise level of collaboration between departments [00:34:24] How do you help companies bridge that last mile between insights and action?

Congrats to Barry Schwartz for 30,000 posts on Search Engine Roundtable!  Thanks for all of the hard work.  The EDGE is covering stories from Search Engine Land, Journal and Roundtable this week.  Be sure to check out sponsor edgeofthewebradio.com/inlinks to receive a free account today!     [00:04:42] Local News gets more visibility [00:10:42] Bing to help get millions of new visitors via PubHub [00:16:25] EDGE of the Web Title Sponsor: Site Strategics [00:17:32] Is Code to Text ratio a ranking factor? [00:22:56] This Week's Poll [00:26:22] Show Notes [00:27:02] EDGE of the Web Sponsor: Inlinks.net

Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy.  Learn some key points on how to acquire that valuable knowledge of customer need and experiences by tried and true methodology. Lastly - learn why you shouldn’t care about Position Zero. Make sure you check out his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”.   [00:06:05] Blue Ocean and Red Ocean [00:11:27] Are Blue Ocean Strategies for Everyone? [00:12:23] Learning Customer Blue Oceans: Surveys, Customer Data & Customer Support [00:15:32] The Interview Series Title Sponsor: Site Strategics [00:16:17] The Challenge: SEO Siloed Away from Sales and Marketing [00:18:43] Paid Search is Research [00:19:40] The Goal is the North Star [00:20:47] Sponsor for EDGE of the Web: Wix [00:22:13] How to Guide Clients Away from Keyword Volume Buglights [00:25:18] Touching the Third Rail: Who Cares about Position Zero?

Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams.  We strolled through memory lane with a video montage of all of the studios we have been in over the years. Please check out the video on YouTube.  Lastly, we just have to share Mordy’s new job - throwing in as many curse bombs as he can get away with to provide Jacob’s job security.  Yeah, that happened, today on the EDGE!   [00:05:27] Mordy bomb drop 1 | Jacob edit [00:05:46] Is Google Ads emailing your opted out customers? [00:09:21] Mordy bomb drop 2 | Jacob edit [00:12:41] Really, Mordy - even with Daniel Tiger? | Jacob edit [00:14:56] EDGE of the Web Title Sponsor: Site Strategics [00:15:45] Structured Data? Maybe… no problem? [00:21:10] Show Notes [00:21:57] EDGE of the Web Sponsor: Inlinks.net [00:22:50] Top SEO podcasts for 2022 (yeah, gratuitous plug)