Business of Architecture Podcast

Today we celebrate Independence Day here in the United States of America. Let's talk about architectural freedom ...

Today I answer a viewer question. “Enoch, what is the roadmap for marketing a small architecture firm?” – Tom Great question Tom. I get asked this frequently, because if work isn't coming into a firm, the firm doesn't eat. And a lot of firms out there are struggling to get the food they want to eat. There are three systems that make up the roadmap to marketing a small architecture firm. A system to create attention, interest and desire around the services that your firm provides from your ideal clients A system to convert those relationships into work A system to follow up and nurture relationships that may turn into work later If you want a shortcut to developing these marketing systems for your firm, consider applying to the DREAM Practice Accelerator. The DREAM Practice accelerator helps architecture firm owners build their dream practice, a practice that is dependable, rewarding, provides an exceptional experience for themselves and their team, is autonomous (can function without them there) and mission driven (a clear purpose). Click here to discover more about the DREAM Practice Accelerator.

How to win more of the RIGHT architecture projects: the ArchitectCEO Daily Update. I live in California's Great Central Valley – a huge agricultural region that runs the entire length of California. The farmers around here produce billions of dollars of produce every year. As I was driving around recently, I looked over the endless orchards and thought about the difference between farming and hunting as it relates to business development for architects. A farmer prepares the ground, plants the seed and gives that seed what it needs to grow and produce fruit. After a time, the farmer harvests the produce of that effort. The hunter on the other hand has a tougher job. The hunter travels to a location where the target game is found and must find the prey. Waiting for word-of-mouth is like farming. After doing good work over time, past clients refer you. This process is slow but steady, and these referrals usually turn out to be good clients. However, there are scenarios where simply waiting for word-of-mouth (farming) doesn't work. Farming takes time. If you're getting hungry right now, it's time to hunt. To discover how to do hunting that actually works, attend my next free online architect Masterclass: http://architectresources.org/bshd7ya Carpe diem Enoch Bartlett Sears

Hello Architect Nation! This morning, as usual, I went to the Crossfit gym where I work out with my wife and 6 - 7 other people. Our coach was explaining today's workout, when suddenly he was interrupted by the deafening noise of the gas-powered blower the yard maintenance guy was using outside. The Crossfit gym where I exercise is housed in a metal building. Both of the rolling doors were up to let in the cool morning air. Coach Devin crossed his arms with a smile, "Guess I'll have to wait until yard guy is done." Eventually the noise from the blower died down as the yard guy walked away. Coach Devin continued to explain the workout and I had a successful session sweating, grunting and in general torturing myself. This experience with the noisy yard blower got me thinking - how often are we interrupted by figurative yard blowers throughout our day? An unexpected phone call or an email sends me on a wild goose chase of being reactionary instead of pro-active. What I'd have you consider today is this - where in your firm are you being distracted by the noisy blowers instead of focusing on the strategic moves that will put your firm on a solid and successful foundation for the future? Where do you need to shut down the outside noise and focus on what matters? Have you identified what matters? The number one thing you can do to help your architecture firm in the future is to build a solid foundation now. The DREAM Practice Accelerator is a program for architecture firm owners who want to build their dream firm - a firm that is in-demand and highly sought after because of the great work that you do. To discover how to create your bullet-proof firm, click here and register for my next 60-minute DREAM Practice training. Carpe diem. Enoch Bartlett Sears

Have you ever done something you regret? Of course not, right?   I did - just two days ago when I blew up at my wife for doing me a needed favor.   As I stood there, looking at my wife with tears in her eyes, I felt horrible for being such a royal jerk to the most wonderful lady in my life, my beautiful queen.   I learned an important lesson that day.   Hear the whole story in today's ArchitectCEO daily update: You Made Your Bed - Now Sleep In It.

Today I welcome Kevin Collins to the show. Kevin Collins is the Underwriting Manager for the Professional Liability program at Victor O. Schinnerer & Company, one of the largest providers of professional liability insurance for architects and engineers. We discuss the top 5 things you should consider when getting professional liability insurance. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

The Theory of Constraints is a management theory developed by Dr. Eliyahu Goldratt. He discusses it in his popular book, The Goal. The theory states that every system's output will be limited by it's weakest link. For instance, if you're doing an exercise - say squats, the amount you can lift will be limited by the muscle that gives out first when trying to lift the weight. In a building structural system, the integrity of the building is limited by the element that fails first. In a business system, if you can identify the constraint, you can work to pro-actively fix it, improving the efficiency and output of the entire system. This theory simplifies the improvement of your business - just find the weakest link, improve it, iterate, then find the next weakest link. Recently on a trip to the beach I had an experience that reminded me of the theory of constraints. My brother-in-law brought a fabric cooler he had gotten at Costco. The lid of the cooler is sealed shut with a zipper. The zipper broke, and now the entire cooler is useless. The cooler fell prey to the Theory of Constraints. If the manufacturer had designed a sturdier zipper, the cooler would have lasted longer - and another part would have failed first. What I'd have you consider today is what is the constraint in your business that is holding you back from getting the outcome you want? Identify this constraint and fix it. If you don't know how to fix it, consult with someone who does. If you want help fixing the constraints in your architecture firm, apply for the DREAM Practice Accelerator. Go to https://www.businessofarchitecture.com/reviews to find out more.

What is holding you back? You're working hard to get specific results, but there are so many obstacles in your way. The ArchitectCEO Update: What if I told you that the only thing that is holding you back is you?!? It isn't what's on the outside – your employees, your spouse, your education or lack thereof – You're the one that is responsible for your results in your life. You're the one that is holding you back. This can be a hard pill to swallow, but it's also empowering because you have 100% of the power needed to change your situation and the life you're living. To learn more about how to create your DREAM Architecture practice, go to http://architectresources.org/9mjd7s

This morning as I was doing my daily workout, I looked up and saw a little sparrow chasing a crow. This brought to mind the parable of the crows vs the eagle. Listen and let me know what you think. Enoch

On this episode, you'll discover the parable of "Red on Right on Return" and discover one simple way to differentiate your architecture firm.