

The AI for Sales Podcast
Chad Burmeister
Hosted by renowned author, speaker, and sales transformation leader Chad Burmeister, this podcast explores the powerful intersection of human creativity and artificial intelligence in modern sales. As Dr. Joel Le Bon puts it: “In sales, time kills deals. In AI for Sales, AI kills time.”
Brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will personally connect you with the right person at any of these companies.
👉 Visit www.SDR.ai/intro
Brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will personally connect you with the right person at any of these companies.
👉 Visit www.SDR.ai/intro
Episodes
Mentioned books

Oct 26, 2024 • 31min
The Future of AI in Sales
Summary
In this episode of the AI for Sales podcast, Chad Burmeister interviews Darlene Newman, a veteran in innovation and digital transformation. They discuss the transformative power of AI, particularly in financial services, and the importance of data quality for effective AI implementation. Darlene shares her journey, insights on practical AI applications, and the future of sales technology. The conversation also touches on the ethical considerations surrounding AI and the need for better communication skills in a rapidly evolving technological landscape.
Takeaways
AI is reshaping industries, especially in financial services.
Data quality is crucial for effective AI solutions.
Generative AI requires careful implementation and data preparation.
AI can significantly improve efficiency in tagging metadata.
Staying informed through key influencers is essential for understanding AI.
Sales processes will be enhanced by AI technologies.
The future of work will demand improved communication skills.
Ethics in AI is a collective responsibility within organizations.
AI will change how we interact with technology and data.
The landscape of business will be very different in the next decade.
Chapters
00:00
Introduction to AI and Its Impact
02:27
Darlene's Journey and Curiosity
03:48
AI's Role in Financial Services
11:00
Practical Applications of AI
12:27
Staying Informed in the AI Space
19:48
The Future of Sales and AI
24:52
Ethics in AI Implementation
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.

Oct 19, 2024 • 32min
The Importance of Authenticity in Video Content
Summary
Eitan Koter, co-founder and co-CEO of Vimmi, discusses the convergence of commerce and media in the video industry and the impact of AI. He emphasizes the importance of authenticity in video content and the role of AI in streamlining the production process. Koter provides insights into the three stages of video marketing: awareness, consideration, and decision, and shares tips for creating effective video content. He also explains the pricing strategy of Vimee, which aims to make video production and delivery accessible to small and medium-sized businesses. Koter believes that while AI can enhance sales and marketing efforts, human engagement and problem-solving will always be essential.
Takeaways
The convergence of commerce and media is a major trend in the video industry, and AI is playing a significant role in streamlining video production processes.
Authenticity is crucial in video content, and businesses should focus on creating content that resonates with their target audience.
Video marketing can be divided into three stages: awareness, consideration, and decision. Each stage requires a different approach and type of content.
Creating daily video content can have a significant impact on building a brand and engaging with customers.
Vimee offers affordable pricing options to make video production and delivery accessible to small and medium-sized businesses.
While AI can enhance sales and marketing efforts, human engagement and problem-solving will always be essential.
Chapters
00:00
Introduction to Eitan Koter and Vimmi
03:16
The Convergence of Commerce and Media
06:14
The Role of AI in Video Production
11:16
The Three Stages of Video Marketing
17:21
The Importance of Authenticity in Video Content
20:47
Creating Daily Video Content
22:47
Affordable Pricing for Video Production
25:38
The Role of AI in Sales and Marketing
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.

Oct 12, 2024 • 42min
The Importance of AI Strategy and Upskilling
Summary
In this episode, Chad Burmeister interviews John Munsell, the co-founder and CEO of Bizzuka, an Inc 5000 company. They discuss the importance of AI strategy and the need for upskilling employees in AI implementation. They also touch on the ethical implications of AI and the role of government in regulating AI. John emphasizes the need for a common framework and standard in AI implementation to avoid chaos within organizations. They also discuss the potential impact of AI on jobs and the economy.
Takeaways
AI strategy and upskilling are crucial for successful AI implementation in organizations.
The ethical implications of AI and the role of government in regulating AI are complex and require careful consideration.
A common framework and standard in AI implementation can help avoid chaos within organizations.
The impact of AI on jobs and the economy is uncertain, but it is important to prepare for potential disruptions.
Knowing what excellence looks like in different disciplines is key to leveraging AI effectively.
Chapters
00:00
Introduction and Background
07:38
The Biggest Problem in the Business Space
20:25
Ethical Implications and Government Regulation
27:23
The Importance of AI Strategy and Upskilling
29:49
The Potential Impact of AI on Jobs and the Economy
35:06
Leveraging AI by Knowing What Excellence Looks Like
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.

7 snips
Oct 5, 2024 • 24min
Disrupting the Sales Industry with AI
Jason Duncan, a former pastor turned entrepreneur coach and author of "Exit Without Exiting," dives into the transformative impact of AI in business. He emphasizes that AI enhances human creativity rather than replacing it, sharing his experiences with AI in ideation and copywriting. Ethical considerations are also discussed, highlighting the need for responsible AI use. Jason envisions AI revolutionizing the sales industry, making teams more efficient by actively listening to conversations. Ultimately, he urges entrepreneurs to prioritize freedom and growth in their journeys.

Sep 28, 2024 • 29min
Building and Licensing Chatbot Applications
Joe Ingram, CEO of Ingram Interactive and sales automation expert, shares insights into the transformative power of AI in sales. He discusses how AI alleviates the grunt work of lead generation and follow-up calls, letting salespeople focus on closing deals. Joe emphasizes the importance of using clean data for effective AI chatbots and highlights innovative training methods that mimic top performers. He also explores ethical AI use and the potential for personalized chatbots to empower individuals, illustrating AI's role as a great equalizer in the industry.

Sep 21, 2024 • 31min
The Importance of Good Data for AI
Summary
In this episode, Chad Burmeister interviews Andrew Crider, the Director of Cloud and Analytics at Lumen Data. They discuss the importance of good data for AI and how AI can solve business problems. They also talk about the role of AI in responsible AI and ethics. Andrew shares examples of how Lumen Data uses AI to merge structured and unstructured data, improve analytics, and personalize marketing. They also discuss the value of Informatica as a comprehensive data tool. Andrew predicts that AI will be used for prospecting, drafting emails, and customer service in the near future.
Takeaways
Good data is essential for AI to be effective.
AI can merge structured and unstructured data to provide valuable insights.
AI can be used to personalize marketing and improve customer service.
Informatica is a comprehensive data tool that can help organizations manage and integrate their data effectively.
Chapters
00:00
Introduction and Background
03:08
The Importance of Good Data for AI
06:35
Using AI to Make Jobs Easier and Add to the Bottom Line
13:49
The Role of Data in AI Projects
28:04
The Value of Informatica as a Data Tool
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.

Sep 14, 2024 • 25min
Enhancing Sales Training with AI
Summary
In this episode, Chad Burmeister interviews Bryan Hayes, founder of Elevate X Sales, about commercial real estate marketing and the role of AI in the industry. They discuss the potential of conversation AI to assist salespeople in setting meetings and warming up leads. They also explore the challenges and opportunities of implementing AI in commercial real estate, including the fear of AI replacing human brokers. Brian shares his vision for the future of AI in sales training and the importance of AI augmenting human capabilities rather than replacing them.
Takeaways
Conversation AI can assist salespeople in setting meetings and warming up leads in commercial real estate.
Commercial real estate is a late adopter of AI due to fears of AI replacing human brokers.
AI can enhance sales training by providing virtual meetings and grading body language, tone, and voice.
Conversation AI can be a cost-effective and efficient method for lead generation in commercial real estate.
AI should be seen as an augmentation of human capabilities rather than a replacement.
Chapters
00:00
Introduction and Background
02:24
Bryan's Journey from Navy to Sales
03:22
Excitement and Challenges of AI in Sales
05:30
The Potential of Conversation AI in Commercial Real Estate
07:09
ROI and Comparison to Traditional Lead Generation
08:34
The Fear of AI in Commercial Real Estate
09:51
The Impact of AI on Bryan's Business
12:00
The Future of Conversation AI
14:12
The Importance of Consistency in Sales
15:36
AI as an Augmentation, Not a Replacement
19:00
Affordability and ROI of Conversation AI
21:27
The True Cost of Human Sales Calls
23:39
Conclusion and Contact Information The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.

Sep 7, 2024 • 28min
Ensuring Successful AI Deployments
Summary
In this episode, Chad interviews Alyssa Lee, Senior Go-To-Market Specialist at AWS, about customer success within AI services. They discuss the importance of AI deployments being successful and the key aspects to consider. They also explore the topic of security in AI deployments and the shared responsibility model. Alyssa shares various use cases of AI in different industries and how it can improve efficiency and productivity. They also discuss the impact of AI on jobs and how it is creating new roles and opportunities.
Takeaways
AI deployments need to be successful, and organizations should focus on identifying gaps and areas for improvement in the software development life cycle.
Security in AI deployments is a shared responsibility between the service provider and the customer, and organizations should implement security practices and conduct regular audits.
AI can be used to improve efficiency and productivity in various processes, such as resource lookup, onboarding, report generation, and reducing technical debt.
AI is creating new jobs and roles, and individuals who know how to effectively use AI will be in high demand.
The impact of AI on jobs is evolving, and while some jobs may change or be replaced, new jobs will be created as AI becomes more integrated into different industries.
Chapters
00:00
Introduction and Background
03:10
Ensuring Successful AI Deployments
07:10
The Shared Responsibility Model in AI Security
13:43
Improving Efficiency and Productivity with AI
25:55
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.

Aug 31, 2024 • 41min
Humanizing AI: Enhancing Sales Interactions
Amarpreet Kalkat, founder of Humantic AI, discusses the role of AI in sales and the importance of humanizing AI. He emphasizes the distinction between assistive AI and replaceive AI, highlighting the potential for AI to assist humans in their sales efforts rather than replacing them. Kalkat believes that AI can enhance human interactions and make them more meaningful, ultimately improving the sales process. He also discusses the need for sellers to have a buyer-first approach and the importance of leveraging AI in a humanized manner. Kalkat shares the impact of Humantic AI on sales, with one customer experiencing a 37% increase in closed deals. He concludes by encouraging listeners to choose to leverage AI in a humanizing way and to focus on helping buyers buy more.
Takeaways:
AI can assist humans in sales by enhancing their interactions with customers and making them more meaningful.
There is a distinction between assistive AI and replaceive AI, with the former aiming to assist humans and the latter aiming to replace them.
Humanizing AI is important in order to leverage its potential to improve sales and make interactions more meaningful.
A buyer-first approach to selling is crucial, and AI can be used to enhance the buyer's experience and help them buy more.
Humantic AI has been shown to have a significant impact on sales, with one customer experiencing a 37% increase in closed deals.
Chapters
00:00
Introduction to Amrapreet Kalkat and Humantic AI
06:07
The Exciting Potential of AI in Sales
11:21
Understanding and Enhancing Human Interactions
25:39
The Future of AI in Sales and the Role of Bots
29:06
The Impact of Humantic AI on Sales
35:44
Choosing to Humanize AI and the Future of Sales
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.

Aug 24, 2024 • 33min
The Power of AI in Sales: Prioritization and Focus
Summary
In this episode of the AI for Sales podcast, Chad Burmeister interviews Masha Kroll, the CEO of Glowstick.ai. They discuss the use of AI in sales and the importance of prioritization and focus. Masha shares her background in computer science and her passion for making the most of our limited time on Earth. They also explore the future of AI in sales and the potential for AI to augment and amplify sales professionals rather than replace them.
Takeaways
AI can help automate menial and manual tasks, allowing sales professionals to focus on more important activities.
The goal should be to do more of the more important things, rather than doing more with less.
AI can assist in collecting and processing signals in a complex world, helping sales professionals to focus better.
Signal-based selling can help prioritize sales efforts and identify ripe opportunities for cross-sell and up-sell.
The future of AI in sales is likely to involve a combination of augmentation and amplification of sales professionals, rather than complete replacement.
Chapters
00:00
Introduction and Background
07:49
Signal-Based Selling: Identifying Ripe Opportunities
14:08
Augmenting and Amplifying Sales Professionals with AI
23:04
Conclusion
Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack
The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/
The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and
ZoomInfo—the go-to-market intelligence platform that accelerates revenue
growth.
Skip the forms and website hunting—Chad will connect you directly with
the right person at any of these companies.
👉 Visit www.SDR.ai/intro to unlock your direct line.


