The AI for Sales Podcast

John Gillham, founder of Originality.ai and co-founder of Motion Invest, dives into the realm of originality in AI. He discusses how his QAQC tool combats issues of plagiarism and enhances content integrity in a world dominated by generative technologies. The conversation navigates the ethical implications of AI usage, from brand risks to the necessity of human oversight in automation. Gillham emphasizes that a curious mindset is crucial for leveraging AI effectively and cautions against the dangers of relying too heavily on AI-generated content.

In this insightful discussion, Ashwin Mehta, a consultant specializing in AI and tech strategy, shares his expertise on the transformative power of AI in sales and customer experience. He highlights how AI can streamline sales processes, cut costs, and enhance the customer journey. Mehta addresses common misconceptions about AI, emphasizing the need for a balanced approach that combines human insight with AI capabilities. Ethical considerations and governance in AI usage are also key topics, reinforcing the importance of responsible implementation to foster societal impact.

Join Townsend Wardlaw, a business coach dedicated to fostering growth through consciousness, as he dives into how understanding and shifting our consciousness can profoundly impact business success. He argues that emotional intelligence and empathy have eclipsed IQ in value, emphasizing their role in effective sales and coaching. The discussion highlights the necessity of building trust and looking beyond surface-level issues. Wardlaw shares strategies for cultivating empathy, demonstrating that true transformation stems from applying knowledge rather than merely acquiring it.

Michael Katz, founder and CEO of FlowSend, shares his insights on how AI is revolutionizing customer experience through enhanced personalization. He emphasizes the growing demand for tailored interactions and the power of AI in transforming marketing strategies. Katz discusses success stories from FlowSend, illustrating how businesses can repurpose content effectively. He also highlights the ethical considerations in AI development and the importance of viewing AI as a collaborative thought partner in business, rather than just a tool.

Yuval Keshtcher, founder of the UX Writing Hub and an AI/UX expert, dives into the future of AI expertise. He highlights how AI enhances customer experiences through streamlined UX writing and conversation design. Yuval shares fascinating case studies where AI reduced onboarding churn significantly. The conversation explores the delicate balance between automation and the human touch, with insights on 'vibe coding' for faster development. Plus, he offers valuable career advice for recent grads navigating the tech landscape.

Jeff and David Bush, leaders of BDR.ai, discuss how AI is revolutionizing sales and customer experiences. They emphasize the need for a balance between automation and the personal touch in sales interactions. The duo shares insights on leveraging AI for lead generation, particularly on LinkedIn. They also touch on the ethical implications of AI deployment, stressing transparency and adaptation in a rapidly changing landscape. The conversation is a deep dive into how AI can streamline sales processes while enhancing customer engagement.

Matt Slotnick, co-founder and CEO of Poggio, shares insights on how AI is revolutionizing sales strategies. He discusses the pivotal role account intelligence plays in boosting sales efficiency while reducing time spent on menial tasks. Matt highlights the significance of aligning sales approaches with customer challenges and the necessity of leveraging diverse data sources. The conversation emphasizes that persistent account intelligence fosters team continuity and enhances the overall sales process, leading to substantial revenue growth.

Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Matt Darrow, co-founder and CEO of Vivun. They discuss the significance of the name 'Vivian', which means 'lever' in Finnish, and how it relates to the company's mission of creating AI sales engineers that provide leverage to organizations. The conversation explores how AI is transforming the customer journey, the importance of human interaction in sales, and the misconceptions surrounding AI deployment. Matt shares insights on leveraging AI for sales efficiency, ethical considerations in AI, and the critical role of data management in maximizing AI's potential. Takeaways The name 'Vivian' means 'lever' in Finnish, symbolizing the leverage AI provides. AI is transforming the customer journey by making prospects more informed. Sales teams must adapt to faster-paced customer interactions due to AI. Human interaction remains crucial despite the rise of AI in sales. AI can automate top-of-funnel processes, increasing efficiency. Misconceptions about AI stem from a lack of understanding of its various forms. The LLM should be viewed as a tool, not the core intelligence. Data management is essential for effective AI deployment. Sales professionals need to embrace AI tools to enhance their success. Ethical considerations in AI deployment are becoming increasingly important. Chapters 00:00 The Meaning Behind Vivun 02:04 AI's Impact on the Customer Journey 07:02 Leveraging AI for Sales Efficiency 09:30 Misconceptions About AI Deployment 14:12 Navigating Ethical Considerations in AI 19:02 The Future of AI in Sales 22:18 The Importance of Data Management for AI The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies. 👉 Visit www.SDR.ai/intro to unlock your direct line.

Stephanie Middaugh, Customer Success Manager at Luster.ai, shares her expertise as an award-winning enablement expert in sales training. She discusses how Luster's AI-powered platform enhances sales efficiency by identifying skill gaps and personalizing training. Key insights include the necessity of critical thinking alongside AI tools, the ethical considerations of AI in sales, and how emerging technologies can transform sales interactions. Stephanie emphasizes the importance of avoiding scripted communication and prioritizing authenticity for better client connections.

Summary In this episode of the AI for Sales podcast, host Chad Burmeister interviews Ted Benson, founder of Everpilot, about the transformative role of AI in sales and marketing, particularly in influencer marketing. They discuss how AI is changing customer experiences, the challenges of valuing influencers, and the importance of niche targeting for brands. Ted shares insights on emerging AI technologies, ethical considerations in AI deployment, and the skills future graduates should focus on to thrive in an AI-driven world. Takeaways AI is reshaping how brands connect with customers. Influencer marketing relies heavily on building relationships. Attribution of marketing success remains a complex challenge. Niche targeting can significantly enhance brand visibility. AI tools can automate and scale influencer relationship management. Emerging AI technologies are revolutionizing report generation. Ethical considerations in AI deployment are crucial for brands. Future professionals should embrace adaptability and creativity. AI can help address distribution challenges in marketing. Every brand, regardless of size, can leverage influencer marketing. Chapters 00:00 Introduction to AI in Sales and Marketing 01:32 Transforming Customer Experience with AI 05:08 The Role of AI in Influencer Marketing 10:15 Valuing Influencers and Attribution Challenges 12:59 Identifying Beneficial Brands for Influencer Marketing 17:44 Emerging AI Technologies in Marketing 21:52 Ethics in AI Deployment 24:17 Skills for Future Graduates in an AI World Learn more about AI for Sales with Chad: LinkedIn Group: https://www.linkedin.com/groups/12811259/ LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/ YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast TikTok: https://www.tiktok.com/@ai4sales Facebook Page: https://www.facebook.com/theaiforsalespodcast/ Twitter Page: https://twitter.com/saleshack The AI For Sales Podcast is sponsored by our proud partners: BDR.ai | https://www.bdr.ai/ TruVersity | https://www.truversity.com/ The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies. 👉 Visit www.SDR.ai/intro to unlock your direct line.