The AI for Sales Podcast
The Role of AI in Sales and Human Connection
Aug 17, 2024
Discover how AI is reshaping the sales landscape while emphasizing the irreplaceable human touch. Learn effective strategies for using automation on LinkedIn without sacrificing authenticity. Explore the power of building authentic connections through events and social media. Dive into the innovative use of AI tools like chatbots to enhance communication and outreach. Finally, understand the delicate balance between efficiency and genuine engagement in sales relationships.
21:53
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Quick takeaways
- Utilizing AI in sales can improve efficiency, but maintaining a personal connection is vital for authentic engagement.
- Adopting a people-led growth philosophy fosters deeper relationships that enhance collaboration and drive overall business performance.
Deep dives
Embracing Automation with a Human Touch
Utilizing automation tools in sales outreach can significantly enhance efficiency, but it's crucial to maintain a personal connection. Mimi Gross emphasizes the importance of blending technology with a human element in her approach to LinkedIn automation, where she employs tools to manage connections while ensuring communications remain personable. She advocates for an initial vague outreach followed by personalized responses once connections are made, thereby creating a tailored interaction that feels genuine rather than robotic. This strategy allows her to effectively navigate the fine line between automation and authentic engagement, ultimately leading to higher acceptance and response rates.
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