Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Craig Harkins, Director of SEO and Content at CoStar, talks about product management partnerships in SEO. Forming strong partnerships with product managers is crucial for SEO success as they play a pivotal role in driving the implementation of SEO recommendations. By fostering these relationships, SEOs can ensure SEO is integrated into the product development process from the beginning. Today, Craig discusses product management partnerships in SEO. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, talks about sprint planning for SEO success. Have you ever wondered why some companies consistently succeed in their SEO efforts, while others struggle to make an impact? It's not just about having the right tools and resources - it's about establishing a successful ecosystem within your company, and sprint planning is a vital part of that. Today, Craig discusses sprint planning for success in SEO. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO and ChatGPT. While AI has been used in SEO for some time now, ChatGPT's advanced capabilities offer a wide range of opportunities for technical SEO. However, it's important to remember that ChatGPT is simply a tool and should be utilized as such. Today, Matthew discusses why technical SEO still matters in the age of ChatGPT. Show NotesConnect With: Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO. In 2023, the technical side of SEO remains crucial, as Google must first crawl and fetch content before applying natural language processing to understand it. Without a properly functioning technical foundation, efforts to improve SEO performance will be futile. Today, Matthew discusses technical SEO fundamentals for 2023. Show NotesConnect With: Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brie Moreau, Director at White Light Digital Marketing (WLDM), explores beating the Google link spam update. In the past, website owners could simply purchase or exchange links with other sites, regardless of their relevance or quality, in order to improve their search rankings. However, search engines are now able to detect and penalize such manipulative practices, and are placing greater emphasis on natural, high-quality backlinks earned through content creation, outreach, and relationship-building. Today, Brie discusses a more sustainable approach to backlinking efforts in SEO. Show NotesConnect With: Brie Moreau: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brie Moreau, Director at White Light Digital Marketing (WLDM), dives into the topic of backlinks. The link spam update in 2021 was an effort by Google to improve the quality of search results by targeting websites that use spammy and manipulative tactics to get more backlinks. As a result, it's now more important than ever for website owners to focus on building high-quality, relevant backlinks through legitimate means. Today, Brie discusses how the world of backlinks is evolving. Show NotesConnect With: Brie Moreau: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, talks about enterprise SEO and how he thinks about planning and partnerships. A common topic of discussion in the SEO community is how SEO can secure a seat at the table. A key factor in achieving this is understanding the priorities and concerns of decision-makers, and aligning SEO efforts with overall business objectives to increase impact. Today, Craig discusses planning and partnerships in the enterprise SEO space. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. As technology continues to evolve, so does the world of SEO content strategy. With the rise of AI and machine learning, there has been a significant shift in the way businesses approach content production and keyword research. Today, Loren continues the discussion on rethinking your approach to SEO content strategy. Show NotesConnect With: Loren McKechnie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. To create a successful SEO content strategy, it's important to rethink the traditional funnel and instead see it as a journey with your customer. This requires a focus on micro-conversions and creating valuable content at each step of the way. Today, Loren discusses enterprise SEO content strategy. Show NotesConnect With: Loren McKechnie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. When it comes to getting SEO initiatives implemented, it's crucial for SEOs to embrace ownership of the process and understand that they are responsible for bringing others along with them. This means meeting stakeholders where they're at, taking extra time to build their confidence and belief in the vision. Today, Björn discusses establishing executive alignment with the new SEO team. Show NotesConnect With: Björn Darko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.