Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. As advertising costs remain high and the future of first-party data is uncertain, 2023 is expected to be SEO’s year. While SEO isn’t free of cost, it’s proving to be the best alternative for advertising as companies like Apple and Google search for ways to make advertising cheaper and more effective. Today, Jordan talks about predictions for SEO in 2023. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. SEO provides valuable insights into consumer behavior, which can be used to inform marketing strategies and tactics. In addition, SEO can be integrated with other marketing efforts, such as paid advertising, to help improve the overall user experience and drive conversions. Today, Lauren discusses why SEO skills are applicable in other marketing roles. Show NotesConnect With: Lauren Matricardi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.