Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. It's common for executives to believe that SEO is a complex and mysterious process, which can make it challenging to gain support for an SEO strategy. As an SEO leader, your task is to effectively communicate your plans and acquire buy-in by incorporating management and all relevant stakeholders into the process. Today, Björn discusses vision and strategy for new SEO leaders. Show NotesConnect With: Björn Darko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. While it’s easy to overlook, search data has numerous applications beyond just optimizing for SEO and marketing. By analyzing search queries related to specific products or industries, businesses can identify emerging trends, uncover gaps in the market, and gain a competitive edge. Today, Tory discusses non-SEO applications of search data. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Waiting too long to measure progress can hinder the success of an SEO program. Rather, by continuously monitoring SEO to identify problems quickly and course correct, SEOs can ensure initiatives are working and communicate the right things to stakeholders and clients at the right time. Today, Tory discusses the SEO customer funnel. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Keyword matrices have been used in the SEO world for a long time to organize content. However, Gray Dot Company has been exploring using a template on Airtable to take it to the next level. Today, Tory discusses up-leveling with keyword matrices. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO database to understand who's making moves in the SEO space. The SEO industry, like others, has seen some recent layoffs but has been fortunate to not be as severely impacted. Despite the current state of the SEO job market, there is optimism that the industry will continue to grow and bounce back, especially in the summer. Today, Tyson discusses who's hiring in the SEO world. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. Generative language models like ChatGPT are essentially like having an AI-powered personal assistant with infinite knowledge at your fingertips. In PR, this means that with the right prompts and information, you can create attention-grabbing content that's personalized and timely with just a few keystrokes, making your PR efforts more efficient and effective. Today, Kristin discusses how to use generative AI for content SEO, and PR. Show NotesConnect With: Kristin M Tynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. As we explore the possibilities of large language models such as ChatGPT, we're discovering various potential use cases beyond the obvious ones like content generation. While many people are already discussing this application, there are exciting opportunities to enhance the results from these models in a variety of ways. Today, Kristin discusses the best practices for utilizing generative AI for content. Show NotesConnect With: Kristin M Tynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Swanson, VP of Demand Generation at iSpot.tv, outlines his experiences from submarines to SEO. Military service can offer a valuable foundation of skills, experience, and connections that can be applied to the business world. While it's not a guarantee of success, many individuals, like Scott, have been able to leverage their military background to build thriving careers. Today, Scott discusses military lessons in search. Show NotesConnect With: Scott Swanson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Swanson, VP of Demand Generation at iSpot.tv, talks about how to create hypergrowth at an already successful SaaS business, iSpot.tv, through search. Achieving hypergrowth for successful SaaS businesses through search is challenging, especially against major players like YouTube. However, iSpot.tv has managed to do that by maintaining a relentless focus on the user experience. Today, Scott discusses how to create hypergrowth at an already successful SaaS business through search. Show NotesConnect With: Scott Swanson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tharindu Gunawardana, Senior SEO Director at Sentius Digital, talks about raking an article without backlinks. Backlinks can be valuable for improving a website's search engine rankings by indicating to search engines that the linked-to site is a credible and authoritative source of information. However, the value of backlinks may decrease over time as search engines evolve their algorithms to prioritize other ranking factors such as content quality and user experience. Today, Tharindu discusses how to rank an article without backlinks. Show NotesConnect With: Tharindu Gunawardana: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.