Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximizing content velocity while maintaining strategic focus across multiple digital touchpoints. The discussion covers AI workflow implementation for content research and brief development, hub-and-spoke topical clustering models for website architecture, and systematic identification of influential content sources that feed large language models powering AI search experiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insights from managing multi-platform visibility campaigns for enterprise clients navigating the shift from click-based to outcome-driven search performance. The discussion covers attribution modeling frameworks that connect visibility to commercial outcomes, cross-platform search strategy development for off-site user experiences, and measurement methodologies that bridge traditional marketing principles with modern search complexity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers developing mention and citation tracking systems for AI-generated search results, evaluating dwell time on SERP pages as alternative engagement signals, and establishing value exchange frameworks between content publishers and large language models that reference their work without driving traffic.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enterprise SEO strategies across multiple markets, argues that meta descriptions are becoming obsolete as zero-click search reduces their primary value proposition. The discussion explores the declining importance of meta descriptions versus title tags for AI automation, the risk assessment framework for implementing GenAI at scale, and predictions for meta descriptions following the same trajectory as meta keywords within three years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while automated tools excel at data collection and pattern recognition, human analysis remains irreplaceable for strategic interpretation. The discussion explores the critical distinction between automated data processing and contextual business analysis, plus frameworks for integrating AI-powered reporting tools while preserving human strategic oversight and narrative development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams can leverage AI and automation to scale research, auditing, and strategic planning while maintaining quality control. The discussion covers three core automation frameworks: research-driven topic clustering and competitive analysis, systematic SEO auditing with repeatable guidelines, and strategic brand perception analysis using large language models to extract actionable insights from third-party data sources.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how brands must establish topical authority across Google AI mode, ChatGPT search, and social discovery platforms to capture modern search intent. The discussion covers strategic positioning for synthetic queries, optimizing for AI overview inclusion, and building semantic relationships through advanced internal linking structures that support entity-based content clusters rather than traditional keyword groupings.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO strategist at Informatica, explains how enterprise brands are adapting their content strategies to maintain visibility as search behavior evolves beyond traditional Google queries. The discussion covers strategic approaches for building semantic relationships through advanced internal linking architectures and developing content distribution frameworks that address synthetic queries across emerging AI search platforms. Horowitz outlines practical methods for creating topical authority signals that perform effectively in both traditional web results and AI-powered search experiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship optimization through strategic internal linking and the experimental approaches needed to crack emerging AI search ranking factors.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leader at Informatica, shares insights from managing search strategy at a global data management company serving Fortune 500 clients. The discussion covers topical authority requirements across emerging search platforms including AI mode, synthetic queries, and alternative search engines beyond traditional Google results. Horowitz outlines strategic frameworks for omnipresence marketing and adapting content distribution to evolving user search behaviors in an AI-driven landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.