Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness.Connect With: Chris Spann LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She highlights that many journals are new to SEO and rely on platform developers, often leading to missed opportunities. Ong shares a case study where fixing a crawl trap led to 40,000 new keywords and 1,500 on page one. She emphasizes the importance of keyword research, strategic internal linking, and addressing technical issues like indexation and canonicalization. Ong also stresses the need for change management, training staff, and leveraging evergreen content to improve search performance.  Show NotesConnect With: Katherine Ye Ong: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance of internal SEO teams for technical SEO and content optimization. Ong has trained several clients on technical SEO and uses AI tools like Dr. Keyword and ChatGPT for content briefs and meta descriptions. She highlights challenges such as understanding search intent, brand voice, and target audience. Ong also addresses concerns about AI-generated content being used without permission, noting the difficulty in blocking LLMs. She stresses the need for strategic use of AI to enhance SEO effectiveness and maintain brand visibility.  Show NotesConnect With: Katherine Ye Ong: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marie Haynes, owner of Marie Haynes Consulting Inc. and an SEO expert, shares her insights on the crucial role of Large Language Models (LLMs) in enhancing SEO. She discusses how LLMs improve understanding of user queries and elevate website performance. Marie highlights the evolution of SEO strategies in response to AI advancements and the shift towards original content and user engagement metrics. Additionally, she explores the impact of AI technologies on content creation, urging writers to adapt and embrace these innovations.

Rotem Gal, Head of SEO at WalkMe, tackles the crucial interplay between digital adoption and SEO. He emphasizes that in today’s digital age, businesses must prioritize SEO during their digital transformation to attract traffic. Rotem discusses how neglecting these strategies can push customers toward competitors, especially post-pandemic. He also shares insights on using tools like Google Search Console for understanding consumer behavior and highlights the need for agility and long-term vision in evolving SEO strategies.

Rotem Gal, Head of SEO at WalkMe, shares his expertise in managing cross-functional teams within SEO. He discusses the challenges of aligning diverse team members, emphasizing the importance of communication and a shared vision. Strategies for leading remote teams are explored, highlighting the significance of personal connections and team culture. Rotem also addresses managing freelancers, focusing on motivation and understanding individual goals. Additionally, he shares insights on integrating SEO strategies for enhanced engagement and productivity.

Cindy Krum, CEO of Mobile Moxie, shares her expertise on mobile search data and the evolving landscape of SEO. She highlights the significant role AI plays in modern search strategies and the challenges posed by Google's algorithm changes. Krum discusses the pitfalls of relying on conventional data sources like Google Analytics, advocating for more accurate tools that capture real search results. The conversation emphasizes the need for SEO professionals to adapt their strategies and critically evaluate data in an ever-changing digital world.

Andrei Mincov, Founder and CEO of Trademark Factory, shares his expertise on how effective trademarking can significantly boost a business's valuation. He clarifies the vital distinction between branding and securing trademarks that offer market advantage. Andrei discusses strategies for choosing unique, defensible marks, stressing their role in protecting brand integrity and providing legal leverage. He illustrates the long-term value of trademarks with examples like Coca-Cola, emphasizing their importance in establishing ownership of valuable assets while balancing innovation and trademark law.

Andrei Mincov, Founder and CEO of Trademark Factory, shares essential insights on trademarking and branding for businesses. He tackles the misconceptions surrounding trademarking generic terms and stressed the importance of cultivating a unique brand identity. The conversation dives into the complexities of trademark registration and how it can evolve amid technological advancements. Mincov also addresses the urgent need for proactive trademarking in the age of AI, highlighting the potential financial fallout from neglecting these protections.

Gabby Troxler, an independent SEO consultant with expertise in finance and e-commerce, discusses the pivotal role of internal linking in enhancing site visibility. She highlights how strategic linking improves rankings for new content, urging listeners to utilize tools like Screaming Frog and Google Search Console. Gabby emphasizes linking products to one another over blog posts, conducting regular audits, and integrating linking into the content publishing process to enhance user experience and drive customer engagement.