Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Explore the rising significance of schema markup in the evolving landscape of SEO. Jade Pruett highlights how structured data enhances AI's understanding of content. Discover the advantages it offers for search visibility and content performance. The discussion emphasizes the need for SEOs to adapt by implementing schema as an optimization technique. This insight is crucial for anyone looking to navigate the future of SEO in an AI-driven world.

Jade Pruett, CEO of Hello SEO, champions the new era of AI in SEO, revealing its potential to level the playing field for small businesses. She discusses the resurgence of schema markup and the need for diverse optimization strategies across various language models. Jade emphasizes the importance of shifting focus from rankings to audience engagement and adapting to evolving metrics. With an optimistic view, she highlights how ethical brands can thrive amidst AI competition, transforming user experiences in e-commerce and beyond.

The podcast delves into the changing landscape of backlinking in the age of AI search. Travis Tallent highlights that brand mentions may soon hold greater weight than traditional backlinks. As AI advances, it becomes better at grasping context and sentiment, making meaningful digital PR strategies essential. The discussion emphasizes the shift from merely gathering links to fostering valuable brand references in SEO.

Gaining support from upper management as a new SEO director can be tough. Listen as Travis Tallent shares his top strategies for the crucial first 90 days. He emphasizes the importance of diagnosing problems through conversion rate optimization for quick wins. Focusing on comprehensive systems is key, rather than just individual silos. Tallent also discusses creating a clear roadmap with timelines for audits and results that align seamlessly with business goals.

Learn about the critical KPIs every SEO team should track for success. Revenue and conversions take center stage as key metrics, while the search share of voice helps measure visibility across organic, paid, and AI channels. Brand search trends offer insights into overall performance. Discover how these metrics can effectively communicate the value of SEO efforts to executives, making a strong case in board meetings and presentations.

Can SEO teams benefit from incorporating Conversion Rate Optimization? Travis Tallent argues for merging CRO with SEO strategies, pointing out the overlap between disciplines. He suggests integrating CRO principles into every aspect, from content selection to UX research. This approach aims to enhance website functionality and user satisfaction, creating a more comprehensive SEO strategy that addresses both traffic and conversions.

AI is changing the way we search online, making it easier and more intuitive. Travis Tallent shares insights on how AI will reshape user experiences over the next year. The conversation highlights the reduced complexity of search interactions and the emergence of more direct pathways to information. There's also a focus on essential SEO tools that will help keep websites visible amidst these changes.

Travis Tallent, Managing Director at Brainlabs and an expert in integrated SEO strategy, discusses the evolution of SEO as a revenue driver. He emphasizes aligning SEO with business goals and integrating conversion rate optimization and user experience for better results. Travis shares actionable insights on breaking down team silos and forecasting SEO-driven revenue, while also exploring the critical role of AI in transforming search. The conversation highlights the balance between AI tools and the essential human touch in SEO for sustained success.

Explore how AI-driven summaries are reshaping the digital landscape. The discussion highlights the need for brands to shift their focus from traditional traffic metrics to building direct customer connections. Gain insights on the importance of structured data and measure success through conversions instead of clicks. Learn why adapting strategies in the age of AI search is crucial for innovative lead generation and brand awareness.

Zero-click search is reshaping the digital landscape, offering both challenges and opportunities for marketers. The discussion highlights the impact of AI and voice technology on user interactions. Experts delve into how brands can adapt by delivering valuable content directly to users, even in a traffic-less environment. This evolving dynamic emphasizes the need for SEO professionals to stay ahead of trends and capitalize on new engagement strategies.