

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Mentioned books

May 4, 2020 • 19min
Should You Still Be Optimizing for Mobile First SEO? -- Cindy Krum // Mobile Moxie
This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 1 of our conversation, we are going to discuss the changes in the mobile landscape and whether you should still be moving towards a mobile first SEO strategy. Show NotesConnect With:Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 1, 2020 • 23min
Winners & Losers (April 2020) -- Tyson Stockton // Searchmetrics
Today we're going to take a look back on the month and talk about some of the trends behind the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 30, 2020 • 13min
How to Determine a Search Marketing Tech Stack That Works -- Garrett Mehrguth // Directive
Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 3 of our conversation, we're going to talk about determining whether you have the right search marketing tech stack. Show NotesConnect With: Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 29, 2020 • 14min
Mastering "WHO" With Your SEO Campaigns -- Garrett Mehrguth // Directive
Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 2 of our conversation, we're going to talk about mastering the "WHO" with those SEO campaigns. Show NotesConnect With: Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 28, 2020 • 15min
Determining an SEO Campaigns Total Addressable Market (TAM) -- Garrett Mehrguth // Directive
Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 1 of our conversation, we are going to talk about determining your total addressable market for SEO. Show NotesConnect With: Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 27, 2020 • 19min
An SEO's Tips for From Offline to Online -- Jordan Koene // Searchmetrics
Today we'll be discussing how offline brick and mortar brands can make up the traffic they've lost through foot traffic online using SEO. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 24, 2020 • 12min
How to Continue to Optimize for Search Over the Long Haul -- Doug Bell // Searchmetrics
This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 5 of our conversation, we're going to discuss how to continue to optimize for search over the long haul. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 23, 2020 • 13min
What to Expect After Your Site Migration Goes Live -- Doug Bell // Searchmetrics
This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 4 of our conversation, we're going to talk about some of the early results that we've seen from Searchmetrics' site migration. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 22, 2020 • 14min
Site Migration Development & Implementation -- Doug Bell // Searchmetrics
This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 3 of our conversation, we're going to talk more about that actual development and testing phase and how Searchmetrics boosted their site speed through a site migration. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 21, 2020 • 16min
Planning for Your Site Migration? -- Doug Bell // Searchmetrics
This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 2 of our conversation, we are going to talk about the pre-launch phase, getting ready for a site migration, and understanding who's doing the implementation. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


