

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Mentioned books

May 18, 2020 • 18min
SEO KPIs for CMO's From the Operators Perspective -- Tyson Stockton // Searchmetrics
Today we're going to be talking about what you need to know to make sure that your CMO really understands what's happening in SEO. Joining us is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 1 of our conversation, we're going to talk about why he disagrees with his CMOs about what other CMOs need to think about SEO. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 15, 2020 • 25min
How to Perform a Website Audit -- Björn Darko // Searchmetrics
Today we'll be looking under the hood to provide you with a technical tips you need to make the most out of your SEO strategies. Joining us is Björn Darko, the Director of the Digital Strategies Group at Searchmetrics, which offers SEO consulting, content marketing services, and strategy to software companies around Europe, the Middle East and Africa. In today's episode, we discuss how to perform a website audit. Show NotesConnect With: Björn Darko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 14, 2020 • 23min
Optimizing Old vs. Creating New Content -- Jordan Koene // Searchmetrics
Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 3 of our conversation, we're going to talk about building a content strategy. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 13, 2020 • 15min
How to Build Domain Authority From the Ground up -- Jordan Koene // Searchmetrics
Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 2 of our conversation, we discuss how to build domain authority from the ground up. Show Notes Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 12, 2020 • 21min
Where to Start When Evaluating Your SEO Performance? -- Jordan Koene // Searchmetrics
Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 1 of our conversation, we're going to discuss where to start when evaluating your SEO performance. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 11, 2020 • 15min
May Google Core Update -- Jordan Koene // Searchmetrics
Today we'll be discussing the information we know about Google's latest algorithm update. Joining us is Jordan Koene, an SEO Strategist and an Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 8, 2020 • 14min
Why Language Preferences Are the #1 SEO Variable You Forgot -- Cindy Krum // Mobile Moxie
This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 5 of our conversation, we're going to discuss why language settings really matter for your mobile optimization. Show NotesConnect With:Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 7, 2020 • 15min
Zero Click SEO's Impact on Mobile Analytics -- Cindy Krum // Mobile Moxie
This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 4 of our conversation, we're going to talk about the rise of the zero click and how that's impacting mobile analytics. Show NotesConnect With:Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 6, 2020 • 18min
What's a Fraggle & How Does It Show Google's SEO Strategy -- Cindy Krum // Mobile Moxie
This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 3 of our conversation, we're going to discuss what a fraggle is and how does it show Google's SEO strategy. Show NotesConnect With:Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 5, 2020 • 16min
How Is the Corona Virus Impacting Mobile SEO Behaviors -- Cindy Krum // Mobile Moxie
This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder and CEO of Mobile Moxie, which is a mobile centric set of tools and APIs that help SEOs gain better insights into their mobile experiences. In part 2 of our conversation, we are going to discuss how mobility is being impacted by the lifestyle changes caused by the coronavirus. Show NotesConnect With:Cindy Krum: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


