Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Join Jonathan Ames, Director of Marketing at ButterCMS, as he delves into the vital relationship between content management systems (CMS) and SEO. He highlights how the choice of CMS can significantly impact website performance, stressing the advantages of headless CMS for faster development and collaboration. Jonathan shares insights on optimizing CMS features for better organic growth, including schema markup and redirect management. He emphasizes the importance of page speed in boosting conversion rates, making clear that smart CMS choices are key for SEO success.

Discover how AI shopping assistants are transforming e-commerce visibility. Learn tactical approaches to maintain brand presence in generative AI platforms. Chris Andrew shares tips on monitoring AI interactions with your site and testing customer journeys. Experiment with innovative advertising formats like Perplexity Ads to adapt to shifting consumer behaviors. Get ready to thrive in the evolving landscape of online shopping!

SEO professionals must adapt to the evolving landscape of AI search. Chris Andrew discusses the shift from traditional search engines to AI-driven retrieval methods. He emphasizes the necessity of optimizing content for better performance in AI environments. Understanding how language models work is crucial for maintaining brand relevance. This discussion reveals why adapting to these changes is essential for marketers aiming to stay ahead.

SEO professionals are caught between traditional search engines and emerging AI platforms. Chris Andrew discusses how to balance both by prioritizing human-centered content. He emphasizes the speed of AI in indexing and highlights the unique opportunities AI-generated results present. The conversation sheds light on the importance of maintaining traditional SEO principles while adapting to new technologies and consumer behavior.

The landscape of keyword research is rapidly changing in the AI era. Traditional keyword targeting is evolving as searches become more fragmented across various AI platforms. Chris Andrew discusses the necessity for SEOs to adapt, moving from single keywords to a more complex understanding of user intent. With countless prompt variations emerging, it's all about mapping these nuances for effective search strategies. This shift underscores the importance of grasping conversational AI dynamics in order to stay relevant in digital marketing.

AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personalization, and deliver more comprehensive results by evaluating multiple sources simultaneously.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation in AI-generated responses. Show NotesConnect With: Chris Andrew: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick shares his perspectives on: red flags in job postings with wide salary ranges, the role of community and knowledge sharing in SEO, impact of economic conditions on tech sector employment, strategies for personal career advancement in SEO, and importance of actionable data in career decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO job seekers face intense competition in today's market. Nick LeRoy, founder of SEOjobs.com, shares insights from his comprehensive industry report on the most in-demand SEO skills. Data analytics, technical SEO, and stakeholder management correlate most strongly with higher salaries, while AI expertise and UI/UX knowledge are increasingly sought after by employers. LeRoy recommends candidates develop a clear point of view on AI implementation and focus on building skills they can control to stand out in application processes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in job postings while markets like Florida, Colorado, and Utah experienced significant declines.  Show NotesConnect With: Nick LeRoy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.