Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in job postings while markets like Florida, Colorado, and Utah experienced significant declines.  Show NotesConnect With: Nick LeRoy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The data reveals a significant increase in director and VP-level positions primarily in-house, while technical SEO roles are seeing higher demand and compensation than content-focused positions. LeRoy also explains how career progression typically moves from generalist to specialist before returning to broader leadership roles that require strong business acumen. Show NotesConnect With: Nick LeRoy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares his perspectives on: red flags in job postings from salary ranges to expectations, the role of integrity and community in the SEO industry, impact of economic conditions on job stability in the tech sector, strategies for SEO professionals to navigate career progression. Show NotesConnect With: Nick LeRoy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these platforms can significantly enhance the strategic capabilities of marketing teams, offering deeper insights into customer behaviors and trends. Val emphasizes the importance of leveraging technology to drive better decision-making and optimize marketing efforts. Show NotesConnect With: Val Riley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating customer relationship management systems with SEO strategies can unlock deeper insights into customer behavior and campaign effectiveness. By harnessing this data, businesses can refine their marketing efforts for better targeting and increased ROI. Today, Val shares practical tips on how to effectively merge these technologies to enhance your marketing analytics. Show NotesConnect With: Val Riley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alisha Conlin Hurd, Founder at Persuasion Experience, discusses strategies for building effective lead machine funnels. In this episode, Alisha shares her perspectives on: understanding target audience personas for high-converting landing pages, incorporating multimedia elements to boost landing page engagement, best practices for a seamless user journey within lead machine funnels, optimizing lead capture forms to balance lead quality and quantity, and strategies for nurturing leads post-conversion to encourage brand loyalty. Show NotesConnect With: Alisha Conlin Hurd: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her perspectives on key elements essential for high-converting landing pages, effective strategies for optimizing landing page design and layout, role of compelling copywriting in landing page success, and tools and technologies for A/B testing landing pages.  Show NotesConnect With: Alisha Conlin Hurd: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Steffen Hedebrandt, Co-founder and CMO of DreamData, highlights the strategic alignment of SEO with B2B revenue metrics. He shares insights on how to shift the focus from merely driving traffic to enhancing revenue through data-driven SEO practices. Steffen discusses key metrics essential for tracking SEO's impact on revenue generation and the challenges in integrating SEO with B2B attribution models. He also emphasizes the importance of understanding user intent and leveraging data to optimize conversions.

Steffen Hedebrandt, Co-founder and CMO of DreamData, is an authority on B2B revenue attribution and data-driven marketing. He dives into the complexities of aligning SEO with revenue models, offering key insights on metrics to track for SEO effectiveness. The discussion reveals innovative tracking methods linking customer journeys to revenue, highlighting the delicate balance between brand awareness and targeted engagement. Steffen addresses modern SEO challenges and advocates for a holistic approach to ensure that traffic translates into revenue in today's market.

Chris Raulf, founder of Boulder SEO Marketing, delves into the intersection of AI and micro-SEO strategies. He reveals how AI enhances targeting precision, significantly boosting conversion rates. The conversation explores innovative tactics to tackle organic traffic drops after algorithm changes, emphasizing high-quality content and agile methodologies. Raulf also highlights the interconnectedness of SEO elements, showcasing how smaller websites can thrive by leveraging user-generated content. Get ready for insights that can transform your SEO game!