Understanding reward prediction error and the role of dopamine in craving and pursuit reveals a beautifully designed system. Cravings trigger a peak in dopamine, motivating us to pursue the desired thing. However, this peak is followed by a drop below baseline, which intensifies the motivation to bring dopamine levels back up. This dynamic is experienced as context-dependent craving and pursuit, driven by the prefrontal cortex. Cravings not only stem from wanting something but also from the pain of not having it. Developing awareness of this connection allows us to leverage aspects of the dopamine system to increase motivation, especially during challenging times and when prone to procrastination.

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