Zorana Ivcevic Pringle

Psychologist Zorana Ivcevic Pringle, a leading expert on creativity and author of 'The Creativity Choice,' shares insights from her 20+ years of research. She debunks the myth that creativity is reserved for the elite, urging everyone to embrace their creative potential. The conversation dives into the science of creativity measurement, highlighting innovative tools like the BRIC test. Zorana discusses how emotions influence creative problem-solving and decision-making, showing that creativity can be cultivated by anyone willing to choose it.

Zorana Ivcevic Pringle, a Senior Research Scientist at the Yale Center for Emotional Intelligence, dives into the fascinating interplay between creativity and decision-making. She discusses how creativity is not merely a spontaneous gift but a deliberate choice, and emphasizes the role of emotion in this process. Pringle explores the importance of self-efficacy and the duality of creativity and intelligence. She also touches on innovative methods to enhance creativity, including the impact of openness to experience and the significance of psychological safety.